StarCycle

The vendor opportunity at StarCycle

StarCycle operates 14 total fitness studios—11 franchised and 3 company-owned—with an average unit volume of $337,065.96. The brand grew units by 22.2% year-over-year, signaling active expansion. For software vendors, this is a compact but growing target: a small system where a single HQ-level sale can cover the entire network. The franchisor mandates specific technology platforms, meaning the buying decision sits at the top, not with individual franchisees.

Who controls software purchasing

The 2024 FDD lists four executives in Item 1: Dionne Del Carlo, Chief Executive Officer and Co-Founder; Nate Boozer, Director of Training; Madison Cooper, Director of Operations; and Haley Smith, Chief Creative Officer. For software vendors, Del Carlo and Cooper are the most relevant contacts. Del Carlo holds the CEO title and co-founded the brand, while Cooper oversees day-to-day operations—both roles that typically evaluate and approve technology vendors. There is no CIO or CTO listed, so the operations and executive leadership team likely handles tech decisions directly.

Mandated and current tech stack

StarCycle mandates Mariana Tek as its core operational platform, covering class booking, point of sale, and related studio management functions. The FDD also requires franchisees to use marketing automation software, though no specific vendor is named for that category. This means the tech stack is centralized and standardized: if you sell complementary software—such as CRM, payroll, inventory, or advanced marketing tools—you will need to integrate with or sit alongside Mariana Tek. The mandate reduces fragmentation and makes the system easier to address with a single integration strategy.

Procurement, renewals, and timing

Item 8 of the 2024 FDD does not disclose a designated or approved supplier framework, so the procurement model remains opaque. However, the renewal structure in Item 17 offers a timing signal. Franchise agreements run for an initial 10-year term, with one additional 10-year renewal available if the franchisee is in good standing, upgrades the studio to current standards, signs the then-current franchise agreement, and pays a renewal fee. The franchisor can require materially different terms on renewal. For vendors, this means contract evaluation windows may open around the 10-year mark for existing franchisees, or when new units are added. With 14 units and recent growth, new location openings may present more immediate opportunities than renewals.

How to read the StarCycle FDD

The 2024 StarCycle Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures, including the franchise agreement, fee schedule, and Item 11 technology obligations. Reviewing the FDD directly is essential for verifying the mandates and identifying any additional software requirements not summarized here. Use the viewer to search for terms like "software," "technology," or "point of sale" to surface every relevant clause before building your pitch.

For a ranked list of franchise systems that match your software category, reach out to FranCloud.