Mariana Tek
MandatoryYou must participate in software training provided directly by Mariana Tek (or its replacement), which is currently a required SAAS provider.
+22.222% units YoYHQ-led decisions
StarCycle
FitnessSoftware purchasing at StarCycle is controlled at the franchisor level, with Chief Executive Officer and Co-Founder Dionne Del Carlo and Director of Operations Madison Cooper as likely decision-makers. The brand mandates Mariana Tek for booking, POS, and operational workflows, plus marketing automation software. With 14 total units and 22.2% year-over-year unit growth, the addressable market is small but expanding, offering a focused entry point for vendors targeting boutique fitness franchises.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
marketing automation software
Mandatorythe Technology Fee is $149 per month for the required subscription to marketing automation software.
software for booking classes, point of sale, etc.
MandatoryYou must pay the then-current fee to our designated provider of software for booking classes, point of sale, etc.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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Live signals
Total units
14
11 franchised
Unit growth YoY
+22.222%
vs prior filing
AUV
$337K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$240K–$465K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at StarCycle
StarCycle operates 14 total fitness studios—11 franchised and 3 company-owned—with an average unit volume of $337,065.96. The brand grew units by 22.2% year-over-year, signaling active expansion. For software vendors, this is a compact but growing target: a small system where a single HQ-level sale can cover the entire network. The franchisor mandates specific technology platforms, meaning the buying decision sits at the top, not with individual franchisees.
Who controls software purchasing
The 2024 FDD lists four executives in Item 1: Dionne Del Carlo, Chief Executive Officer and Co-Founder; Nate Boozer, Director of Training; Madison Cooper, Director of Operations; and Haley Smith, Chief Creative Officer. For software vendors, Del Carlo and Cooper are the most relevant contacts. Del Carlo holds the CEO title and co-founded the brand, while Cooper oversees day-to-day operations—both roles that typically evaluate and approve technology vendors. There is no CIO or CTO listed, so the operations and executive leadership team likely handles tech decisions directly.
Mandated and current tech stack
StarCycle mandates Mariana Tek as its core operational platform, covering class booking, point of sale, and related studio management functions. The FDD also requires franchisees to use marketing automation software, though no specific vendor is named for that category. This means the tech stack is centralized and standardized: if you sell complementary software—such as CRM, payroll, inventory, or advanced marketing tools—you will need to integrate with or sit alongside Mariana Tek. The mandate reduces fragmentation and makes the system easier to address with a single integration strategy.
Procurement, renewals, and timing
Item 8 of the 2024 FDD does not disclose a designated or approved supplier framework, so the procurement model remains opaque. However, the renewal structure in Item 17 offers a timing signal. Franchise agreements run for an initial 10-year term, with one additional 10-year renewal available if the franchisee is in good standing, upgrades the studio to current standards, signs the then-current franchise agreement, and pays a renewal fee. The franchisor can require materially different terms on renewal. For vendors, this means contract evaluation windows may open around the 10-year mark for existing franchisees, or when new units are added. With 14 units and recent growth, new location openings may present more immediate opportunities than renewals.
How to read the StarCycle FDD
The 2024 StarCycle Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures, including the franchise agreement, fee schedule, and Item 11 technology obligations. Reviewing the FDD directly is essential for verifying the mandates and identifying any additional software requirements not summarized here. Use the viewer to search for terms like "software," "technology," or "point of sale" to surface every relevant clause before building your pitch.
For a ranked list of franchise systems that match your software category, reach out to FranCloud.
Questions vendors ask
StarCycle, answered from the filing
CEO and Co-Founder Dionne Del Carlo and Director of Operations Madison Cooper are the key executives listed in the 2024 FDD. They likely control or heavily influence software vendor selection.
StarCycle mandates Mariana Tek for booking classes, point of sale, and related operational functions. Marketing automation software is also mandated, though no specific vendor is named in the FDD.
There are 14 total units: 11 franchised and 3 company-owned. The operator footprint shows 1 mapped operator in Wisconsin, with no multi-unit operators reported.
The 2024 FDD does not disclose a specific procurement model in Item 8. No designated or approved supplier language was extracted, so the model remains unclear from public filings.
Franchise agreements run 10 years, with one additional 10-year renewal possible if conditions are met. With 14 units and recent growth, renewal or expansion-driven tech evaluations could arise periodically.
The 2024 StarCycle FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to review the full document and verify the details cited on this page.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment StarCycle files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.