QuickBooks
Mandatory(estimate) (estimate) licensor Total $1,359 to $1,395 $16,308 to $16,740 Maintenance, Support, Updates and Upgrades In exchange for the ongoing fees listed above, the licensors of QuickBooks and the b
From the filings
+191.667% units YoYHQ-led decisions
JETSET Pilates
FitnessSoftware purchasing at JETSET Pilates is controlled at the headquarters level, with CEO Bertus Albertse and COO Uri Kenig among the key executives. The franchise mandates a suite of seven technology systems, including booking, billing, CRM, and business intelligence tools. With 40 total units (35 franchised) and an average unit volume of $1.14 million, the addressable market is concentrated but growing, primarily in Arizona and Florida.
For software vendors selling into US franchise brands.
Live signals
Total units
40
35 franchised
Unit growth YoY
+191.667%
vs prior filing
AUV
$1.14M
Item 19, 2025
Royalty
7.5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$60K
per unit
Investment range
$526K–$750K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Mindbody
ng Phased Trainings: Vendors, Pre- Sales Strategy, Field & Digital Marketing, Social 12 0 Virtual Training Media, Recruiting & Hiring, Pre-Opening Operations Operational Training: Mindbody Software, S
Order.co
ing up to 3 email accounts; (iii) Webpage hosting and support; (iv) Ongoing technology research and development; (v) Access to our vendor ordering and retail platforms (currently, Order.co); (vi) Loca
QuickBooks Online
ument (2026 Multi-State) Page 28 ACTIVE 717798099v2 COMPUTER SYSTEM – ONGOING FEES AND COSTS Fee Fee Item To Whom Paid? (Monthly) (Annual) $90 to $100 $1,080 to $1,200 Third-party QuickBooks Online (e
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
No later than the 15th day of each proceeding month, you must provide us with a Profit and Loss, Cash Flow Statements and a Balance Sheet for your Business in the format we specify.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are currently the exclusive supplier for certain items you will need to develop your Studio, including your initial supply of JETSET inventory items (JETSET non-slip socks, apparel, beverages and merchandise).
Is there a franchisee advisory council, association or committee?
YesItem 11
We may choose to establish a franchise advisory council to provide us with suggestions to improve the System, including matters such as marketing, operations and new product or service suggestions.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may update the program, including service components, schedules, procedures, or approved vendors, at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
108798Item 8
During our 2025 fiscal year, we received $108,798 in revenue from franchisees purchases of JETSET inventory items, which was 5.7% of our total revenue of $1,897,557.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates, payments, discounts, credits, or other material benefits from suppliers based on franchisee purchases, and we may retain these amounts for our own purposes.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
New or Alternative $750 per day for Supplier Approval personnel engaged in This covers the costs of testing new products 10 days after invoice and Product or evaluating a or inspecting new suppliers you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you want us to approve a supplier that you propose, you must send us a written notice specifying the supplier’s name and qualifications and provide any additional information that we request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee is required to transfer all telephone numbers, telephone listings, email addresses, domain names, social media accounts, internet listings, website, and comparable electronic identities used in the operation of Franchisee's Business to JETSET
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You further agree to: (i) obtain, maintain and adhere to all applicable compliance standards established by the PCI-DSS;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Based upon our periodic inspections of your Studio or reports that you submit to us, we will provide our guidance and recommendations on ways to improve the marketing and/or operation of your Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can modify the Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must locate and obtain our approval of the premises from which you will operate your Studio within 180 days after you sign the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
At this time, we do not allow our franchisees to maintain their own websites or market their businesses on the Internet (except through the webpage and social media pages that we provide and through approved social media channels).
Is a minimum grand opening advertising spend required?
YesFranchise agreement
At the time you start the presales marketing campaign, you must spend the $45,000 grand opening marketing fee with the designated grand opening marketing vendors, At least $20,000 of this amount must be allocated to digital advertising and media spend
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After your grand opening, you must spend an amount greater than or equal to the applicable Local Marketing Commitment on digital marketing with a supplier that we designate or approve.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You must participate in the council according to the council’s rules and procedures and you agree to abide by the council’s decisions.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We require that you purchase or lease certain “source restricted” goods and services for the development and ongoing operation of your Business.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
All equipment must be purchased exclusively through us or other suppliers we designate or approve.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Studio must at all times be under the full-time direct, on-premises supervision of the Owner/Operator or an authorized general manager.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase your POS software and related equipment from our designated supplier.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent unlimited access to the data collected on your computer system and there are no contractual limits imposed on our access.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance at these conferences is mandatory but we will not require that you attend more than one (1) conference every eighteen (18) months.
The filing answers no to 3 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
- Must the franchisee participate in a gift card program?Item 16
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at JETSET Pilates
JETSET Pilates operates 40 total units—35 franchised and 5 company-owned—with an average unit volume of $1,137,299. The brand is part of JETSET Holdings LLC and is headquartered in Florida. All 12 mapped operators are single-unit franchisees, meaning no multi-unit operators currently control a portfolio of locations. This structure reinforces a top-down purchasing environment where software decisions are made at headquarters, not by individual franchisees.
For software vendors, the immediate addressable market is small at 40 units, but the mandated tech stack creates a captive audience. Every location must use seven specific categories of software, from booking and billing to financial reporting. If you can replace or integrate with one of these mandated systems, you gain access to the entire system at once.
Who controls software purchasing
The buying center at JETSET Pilates sits with the C-suite. CEO Bertus Albertse, COO Uri Kenig, and Chief Strategy Officer Natalie Straub are the named executives in the FDD. Chief Administrative Officer Charly Williams and Senior Director of Business Administration Sarah Buie round out the leadership team. Given the brand's size and centralized control, any software pitch should target these individuals, with the COO and CEO likely holding final approval authority.
There is no CIO or CTO listed, which is common for a franchise system of this scale. The operational and strategic leaders will evaluate technology based on its ability to streamline studio operations, enhance the client experience, and provide actionable business intelligence across the network.
Mandated and current tech stack
The 2026 FDD mandates seven technology systems for all franchisees: a background check program, booking and billing software, a branded app, business management software, client relationship management software, CRM software, a financial reporting and business intelligence tool, and an instructor schedule management tool. The specific vendors for these systems are not named in the FDD extract, but the categories themselves are explicit.
Notably, CRM is listed twice—once as "client relationship management software" and once as "CRM software"—which may indicate separate systems for sales and ongoing client management, or simply redundant language in the disclosure. Vendors offering an integrated platform that covers booking, billing, CRM, and business intelligence could present a compelling consolidation argument to HQ.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement rules. This means the franchisor has not disclosed whether it uses designated suppliers, approved supplier lists, or an open procurement model. In practice, for a system this size, the leadership team likely evaluates and selects vendors directly, then mandates them system-wide.
Initial franchise agreements run for 10 years. Renewal terms are 5 years and require franchisees to sign the then-current form of agreement, which may contain materially different terms. This renewal cycle creates a natural window for the franchisor to introduce new technology requirements. If a vendor can align its sales cycle with upcoming renewal cohorts, it may find a receptive audience as the franchisor updates its tech stack for the next agreement generation.
How to read the JETSET Pilates FDD
The 2026 Franchise Disclosure Document is the definitive source for understanding JETSET Pilates' operations, obligations, and technology mandates. Item 11 details the franchisor's obligations, including the mandated technology systems listed above. Item 1 identifies the executives who control purchasing. Item 17 outlines renewal conditions and term lengths, which signal when technology switching decisions may occur.
Review the embedded FDD below to conduct your own due diligence. When you're ready to prioritize franchise brands by tech mandate strength, decision-maker accessibility, and unit growth, FranCloud can generate a ranked target list tailored to your software category.
Questions vendors ask
JETSET Pilates, answered from the filing
The buying center includes CEO Bertus Albertse, COO Uri Kenig, and Chief Strategy Officer Natalie Straub. As a small, HQ-controlled system, decisions are centralized with these C-suite executives.
The FDD mandates booking and billing software, a branded app, business management software, client relationship management software, CRM software, a financial reporting and business intelligence tool, and an instructor schedule management tool.
There are 40 total units: 35 franchised and 5 company-owned. All 12 mapped operators are single-unit owners, with locations concentrated in Arizona (6) and Florida (6).
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract regarding designated or approved supplier requirements.
Initial franchise terms are 10 years. Renewals are for 5 years and require signing the then-current franchise agreement, which may have materially different terms, creating potential switching points.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
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We’ll email you the moment JETSET Pilates files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
14 operators run 14 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit14
Top states by locations
| FL | 8 |
|---|---|
| AZ | 6 |
Ownership
The portfolio behind JETSET Pilates
single_brand_holdco of JETSET Pilates.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.