JETSET Pilates

The vendor opportunity at JETSET Pilates

JETSET Pilates operates 40 total units—35 franchised and 5 company-owned—with an average unit volume of $1,137,299. The brand is part of JETSET Holdings LLC and is headquartered in Florida. All 12 mapped operators are single-unit franchisees, meaning no multi-unit operators currently control a portfolio of locations. This structure reinforces a top-down purchasing environment where software decisions are made at headquarters, not by individual franchisees.

For software vendors, the immediate addressable market is small at 40 units, but the mandated tech stack creates a captive audience. Every location must use seven specific categories of software, from booking and billing to financial reporting. If you can replace or integrate with one of these mandated systems, you gain access to the entire system at once.

Who controls software purchasing

The buying center at JETSET Pilates sits with the C-suite. CEO Bertus Albertse, COO Uri Kenig, and Chief Strategy Officer Natalie Straub are the named executives in the FDD. Chief Administrative Officer Charly Williams and Senior Director of Business Administration Sarah Buie round out the leadership team. Given the brand's size and centralized control, any software pitch should target these individuals, with the COO and CEO likely holding final approval authority.

There is no CIO or CTO listed, which is common for a franchise system of this scale. The operational and strategic leaders will evaluate technology based on its ability to streamline studio operations, enhance the client experience, and provide actionable business intelligence across the network.

Mandated and current tech stack

The 2026 FDD mandates seven technology systems for all franchisees: a background check program, booking and billing software, a branded app, business management software, client relationship management software, CRM software, a financial reporting and business intelligence tool, and an instructor schedule management tool. The specific vendors for these systems are not named in the FDD extract, but the categories themselves are explicit.

Notably, CRM is listed twice—once as "client relationship management software" and once as "CRM software"—which may indicate separate systems for sales and ongoing client management, or simply redundant language in the disclosure. Vendors offering an integrated platform that covers booking, billing, CRM, and business intelligence could present a compelling consolidation argument to HQ.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract regarding procurement rules. This means the franchisor has not disclosed whether it uses designated suppliers, approved supplier lists, or an open procurement model. In practice, for a system this size, the leadership team likely evaluates and selects vendors directly, then mandates them system-wide.

Initial franchise agreements run for 10 years. Renewal terms are 5 years and require franchisees to sign the then-current form of agreement, which may contain materially different terms. This renewal cycle creates a natural window for the franchisor to introduce new technology requirements. If a vendor can align its sales cycle with upcoming renewal cohorts, it may find a receptive audience as the franchisor updates its tech stack for the next agreement generation.

How to read the JETSET Pilates FDD

The 2026 Franchise Disclosure Document is the definitive source for understanding JETSET Pilates' operations, obligations, and technology mandates. Item 11 details the franchisor's obligations, including the mandated technology systems listed above. Item 1 identifies the executives who control purchasing. Item 17 outlines renewal conditions and term lengths, which signal when technology switching decisions may occur.

Review the embedded FDD below to conduct your own due diligence. When you're ready to prioritize franchise brands by tech mandate strength, decision-maker accessibility, and unit growth, FranCloud can generate a ranked target list tailored to your software category.