From the filings

Operator-led decisions

Barre Skinny

Fitness

Software purchasing control at Barre Skinny appears decentralized, with no parent company or named HQ executives on file in the 2023 FDD. The franchise mandates Xplor for operations and uses Facebook, Mindbody, and Twitter. The addressable market is small, consisting of 25 mapped, single-unit operators across roughly 25 locations.

For software vendors selling into US franchise brands.

Live signals

Total units
system-wide
Unit growth YoY
vs prior filing
AUV
Item 19, 2023
Royalty
of gross sales
Ad fund
1%
national + local
Initial fee
per unit
Investment range
all-in, Item 7
Procurement
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

1%+of gross sales (FY2023)

Ongoing fees: 1% of gross sales (FY2023)Ad fund 1%. Total 1% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Xplor
Mandatory
PaymentsItem 11

inter, scanner and copier. You must purchase and use a POS System and other technology systems that meet our standards and specifications. The POS System is loaded with customized Xplor Technologies s

Facebook
MarketingItem 11

8 Address ........................................................ 41 Pregnancy Discrimination ................................. 9 Setting Up Your Studio’s Facebook Page and Religious Accommodation ..

Mindbody
BookingItem 11

ORMANCE EVALUATIONS ......................... 63 USE OF MINDBODY ............................................... 24 Instructor Evaluations ..................................... 64 MindBody for Instruc

Twitter
MarketingItem 11

............. 41 Pregnancy Discrimination ................................. 9 Setting Up Your Studio’s Facebook Page and Religious Accommodation ................................ 9 Twitter Account ....

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 9 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

The Franchisee shall establish and maintain, at its own expense, bookkeeping, accounting and data processing systems which conform to the specifications which the Franchisor may prescribe from time to time.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access all Computer System and POS System information.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 11

The Franchisor reserves the right to designate from time to time, a single supplier for any products, equipment, computer hardware, software, materials, supplies or services and to require the Franchisee to use such designated supplier exclusively, which exclusive designated supplier may be the Franchisor or its…

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

The Franchisor reserves the right to designate from time to time, a single supplier for any products, equipment, computer hardware, software, materials, supplies or services and to require the Franchisee to use such designated supplier exclusively, which exclusive designated supplier may be the Franchisor or its…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

We and our affiliates have the right to receive payments from suppliers on account of their dealings with you and other franchisees, including your purchase of the above-described items.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 11

A charge not to exceed the reasonable cost of investigation may be made by the Franchisor and shall be paid by the Franchisee.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 11

In the event the Franchisee desires to purchase or use merchandise, equipment, services, supplies or materials from suppliers other than those previously approved by the Franchisor, the Franchisee shall, prior to purchasing from or otherwise utilizing any supplier, give the Franchisor a written request to approve the…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 11

The Franchisee acknowledges that, as between the Franchisee and the Franchisor, the Franchisor has the sole rights to and interest in all telephone, or facsimile machine numbers and directory listings associated with any Mark.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

The Franchisor shall have the right to examine the Studio, including exercise and fitness classes in progress, and the equipment, the Computer System, fixtures, merchandise, materials, supplies and services used or sold to ensure compliance with all standards and specifications set by the Franchisor.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

The Franchisor reserves the right to revise the Operations Manual from time to time as it deems necessary to update or change operating and marketing techniques or standards and specifications.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

The Franchisee shall obtain the Franchisor’s approval of a Franchised Location not later than 180 days after the date of this Agreement.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

The Franchisee shall conduct a grand opening marketing campaign approved by the Franchisor or its designee for the NEIGHBORHOOD BARRE Studio during the first six months after the Studio opens and shall spend a minimum dollar amount as set forth in Exhibit I for the grand opening marketing campaign.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You are also required to spend $250 a month on average each calendar quarter, on local advertising.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 11

The Franchisee shall purchase all services, merchandise, supplies, equipment, computer hardware and software, insurance and materials required for the operation of the NEIGHBORHOOD BARRE Studio from the Franchisor, from the Franchisor’s affiliates, from suppliers designated or approved by the Franchisor

Must equipment be purchased from designated or approved suppliers?

Yes

Item 11

The Franchisee shall purchase all services, merchandise, supplies, equipment, computer hardware and software, insurance and materials required for the operation of the NEIGHBORHOOD BARRE Studio from the Franchisor, from the Franchisor’s affiliates, from suppliers designated or approved by the Franchisor

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 11

You must use the credit card processing system that we designate and you may choose to purchase optional hardware to read credit cards that is compatible with this system.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 11

The Franchisee authorizes the Franchisor and its affiliates to initiate debit entries and credit correction entries to the Franchisee’s checking, savings or other account for the payment of Royalties, Advertising Contributions, website maintenance fees, insurance premiums and any other amounts due from the Franchisee…

Must the franchisee participate in a gift card program?

Yes

Item 11

require that the Franchisee participate in all credit card, gift card, electronic data capture or other similar programs that the Franchisor deems mandatory.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 11

All Principal Managers, employees of the Franchisee, the Franchisee and its owners, shall wear the specified apparel at all times while working at the Studio.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

The Franchisee shall equip the Studio with a computer system including computer hardware, software and other designated equipment, including a point-of-sale system (“POS System”) for sales made at the Studio (collectively, the “Computer System”) as is consistent with the standards and specifications of the Franchisor.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access all Computer System and POS System information.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

The Franchisor may charge a tuition or fee for additional training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

You or your Principal Manager or Certified Instructors must attend certain seminars, conventions, programs or meetings offered by us during the term of your Franchise Agreement, when we announce them as being mandatory.

The filing answers no to 2 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at Barre Skinny

Barre Skinny presents a compact, single-operator market for software vendors. FranCloud has mapped 25 operators, all of whom run a single location. There are no multi-unit operators on file. This structure means a sale is made one owner at a time, not through a centralized HQ mandate. The total addressable unit count is approximately 25, concentrated in Tennessee (7 units), North Carolina (5), Alabama (2), Virginia (1), and New York (1). No average unit volume or royalty rate was disclosed in the 2023 FDD, making it difficult to model per-unit software budgets. For a vendor, the opportunity is defined by this small, geographically clustered footprint and the absence of a corporate layer.

Who controls software purchasing

No parent company or named HQ executives appear in the 2023 FDD. The brand appears independently owned, but the Item 1 disclosure provides no names or titles for a buying center. Given that every mapped operator is a single-unit franchisee, the decision-maker is almost certainly the individual owner at each location. There is no evidence of a centralized CIO, VP of Operations, or technology committee driving top-down purchasing. A vendor’s sales motion must therefore target these local owners directly, likely through local market outreach or digital channels where they are active, such as Facebook and Instagram, both of which are listed in the brand’s tech disclosures.

Mandated and current tech stack

The 2023 FDD mandates Xplor as an operational system. This is the only technology explicitly identified as required. The brand also lists Facebook, Mindbody, and Twitter in its technology disclosures, suggesting these platforms are part of the standard tech environment across the system. Mindbody’s presence is notable for fitness-focused software vendors, as it may serve booking or client management functions alongside the mandated Xplor system. Any vendor pitching a replacement or integration must account for this existing stack and demonstrate clear interoperability or a compelling ROI to persuade individual owners to switch.

Procurement, renewals, and timing

Procurement signals are thin. Item 8 of the FDD, which typically describes designated or approved supplier programs, yielded no extractable data. This could mean the franchisor does not maintain a formal procurement program, leaving suppliers entirely to the discretion of franchisees. Item 17, covering renewal terms, also provided no signal. Without the initial term length or renewal conditions, it is impossible to estimate when contract windows might open. Vendors should assume an always-on, relationship-based sales cycle rather than waiting for a system-wide refresh event.

How to read the Barre Skinny FDD

The 2023 Franchise Disclosure Document is the foundational legal filing for Barre Skinny, submitted to state franchise regulators. For software vendors, the critical sections are Item 11 (the source of the Xplor mandate and listed platforms) and Item 1 (which would normally name the franchisor’s executives, though none were disclosed here). The embedded PDF viewer below contains the full document. Reviewing it directly will let you verify the disclosed technology requirements and search for any additional operational mandates that might affect your product’s fit. For a ranked target list of franchise systems aligned to your software, talk to FranCloud.

Questions vendors ask

Barre Skinny, answered from the filing

The 2023 FDD does not list HQ executives. With 25 single-unit operators and no identified parent company, purchasing decisions are likely made independently by each franchisee owner-operator.
The FDD identifies Xplor as a mandated system. The brand also lists Facebook, Mindbody, and Twitter in its technology disclosures, indicating their presence in the tech stack.
FranCloud has mapped 25 operator-run locations. All are single-unit operators, with the highest concentrations in Tennessee (7) and North Carolina (5).
The procurement model is not disclosed in the 2023 FDD. Item 8, which typically outlines designated or approved supplier requirements, provided no extractable signal for this brand.
Contract renewal windows cannot be estimated. The initial term length and renewal conditions from Item 17 were not disclosed in the 2023 FDD, providing no timing signal.
The 2023 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to conduct your own detailed analysis.
Source

Read the filing itself

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Barre Skinny2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

25 operators run 25 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit25

Top states by locations

TN7
NC5
AL2
VA1
NY1

Related Fitness brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.