HypericeHyperice
Mandatorys); (ii) the package of fitness equipment and other operational equipment we designate to be used in Studios (stretch beds) and smaller pieces of related exercise equipment (e.g., Hyperice equipment,
From the filings
+13.318% units YoYHQ-led decisions
STRETCH LAB
FitnessStretch Lab runs 485 franchised studios, all franchised and none company-owned, and its 2025 FDD obliges franchisees to use Hyperice under Item 5. Software and equipment purchasing runs through the franchisor's approved-supplier list rather than open-market buying, and the addressable base spans 586 mapped operators across roughly 591 located units concentrated in California, Texas, and Florida.
For software vendors selling into US franchise brands.
Live signals
Total units
485
485 franchised
Unit growth YoY
+13.318%
vs prior filing
AUV
$556K
Item 19, 2024
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$65K
per unit
Investment range
$269K–$610K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
or inappropriate content. We may "occupy" any social media websites/pages and be the sole provider of information regarding the Studio on such websites/pages (e.g., a system-wide Facebook page). At ou
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to record all of its receipts, expenses, invoices, member lists, class schedules and other business information required by Franchisor from time to time promptly in the computer system and use the software that Franchisor specifies or otherwise approves.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The Computer System is designed to enable us to have immediate, independent access to the information monitored by the Computer System, and there is no contractual limitation on our independent access or use of the information we obtain (Franchise Agreement, Sections 5.4 and 10.3).
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisor and its affiliates may be designated, approved, or sole suppliers of certain items and services.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor will provide and from time to time, add to, alter or delete, at Franchisor’s discretion, lists of specifications, approved distributors and suppliers, approved services and products, including, but not limited to, stretch fitness equipment and gear, and other materials and supplies used in the operation of…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In fiscal year 2025, we did not receive any revenue from the sale of goods and services to franchisees, but our Predecessor received $3,373,186 from such sales to franchisees, which constituted 60% of the Predecessor’s total revenue of $5,621,979 during the year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates may receive payments or other compensation from Approved Suppliers or any other suppliers on account of these suppliers’ dealings with us, you, or other Studios in the System, such as rebates, commissions or other forms of compensation (including convention sponsorships), which may comprise…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
about 75% to 91% of your purchases to continue the operation of the Studio
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay us our then-current non-approved product or supplier evaluation fee when submitting your request, as well as cover our costs incurred in evaluating your request.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We may, but are not obligated to, grant your request to: (i) offer any products or services in connection with your Studio that are not Approved Products and Approved Services; or (ii) purchase any item or service we require you to purchase from an Approved Supplier from an alternative supplier.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee also agrees to follow Franchisor’s instructions regarding curative actions and public statements relating to the breach.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor reserves the right, at any reasonable time and without prior notice, and subject to Applicable Laws, to inspect and assess all aspects of the Studio’s appearance and operations
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
We may modify the Learning Management System and the System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Using our then-current standards, we must approve the location of each site.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee must spend a minimum of $15,000 (the “Initial Marketing Spend”) in connection with the initial sales and marketing activities set forth in connection with (i) Franchisee’s approved Opening Support Program, and (ii) other marketing and promotional activities that Franchisor approves or designates.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee must spend the greater of (a) $1,500, or (b) two percent (2%) of Gross Sales each month on approved local advertising and marketing activities (excluding agency and vendor fees) designed to promote the Studio within the Designated Territory (the “Local Advertising Requirement”).
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Franchisor shall supply Franchisee with a list of suppliers from which Franchisee is required to purchase fitness equipment, stretch items, and other products or services for the Studio.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisor shall supply Franchisee with a list of suppliers from which Franchisee is required to purchase fitness equipment, stretch items, and other products or services for the Studio.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee is required to use only the POS/Inventory System provided by the designated supplier and will pay the designated
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your Studio must, at all times, be managed by and staffed with at least one (1) individual who has successfully completed the Owner/Operator Module or, if applicable, the Designated Manager Module, of our Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee is required to use only the POS/Inventory System provided by the designated supplier and will pay the designated
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The Computer System is designed to enable us to have immediate, independent access to the information monitored by the Computer System, and there is no contractual limitation on our independent access or use of the information we obtain (Franchise Agreement, Sections 5.4 and 10.3).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee may also request that Franchisor provide certain additional or refresher training to Franchisee, either at one (1) of Franchisor’s designated training facilities or on-site at Franchisee’s Studio, but Franchisor reserves the right to charge Franchisee its then-current Training Fee based on the number of…
The filing answers no to 3 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
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The vendor opportunity at Stretch Lab
Stretch Lab operates 485 studios, all franchised, in the fitness segment. Item 19 of the FDD makes a financial performance representation, with an average figure of $556,263. Franchised-outlet growth ran 13.3% year over year, a fast-growing system with 586 mapped operators (5 multi-unit) across roughly 591 located units, concentrated in California (92), Texas (49), Florida (44), New York (35), and New Jersey (24).
Who controls software purchasing
Software and equipment decisions run through the franchisor's approved-supplier list rather than through individual studio operators, 581 of whom run a single unit. Item 11 requires franchisees to acquire a Computer System, including hardware and software, and to migrate to a new Approved Supplier's software at the franchisor's direction if that supplier changes -- putting renewal-cycle purchasing decisions at the corporate level, not the studio.
Tech named in the FDD, and what is actually required
Item 5 of the FDD obliges franchisees to use Hyperice. The FDD also names Facebook (Meta) in Item 12. Beyond Hyperice, Item 11 sets a general Computer System requirement -- hardware, software, a POS System, dedicated communications equipment, and related peripherals -- purchased through one or more Approved Suppliers, whose software the franchisor's Approved Supplier may periodically update for a fee.
Procurement, renewals, and timing
Procurement runs on an approved-supplier list, with the franchisor able to update the list and require software license agreements or maintenance agreements as it deems appropriate. The initial term is 10 years; Item 17 of the FDD sets the renewal, transfer, and termination terms that govern when a franchisee's contract, and its technology stack, comes up for renegotiation.
How to read the Stretch Lab FDD
The embedded PDF viewer below holds the brand's 2025 Franchise Disclosure Document. Stretch Lab is part of the Xponential Fitness portfolio, alongside BFT, Club Pilates, Lindora, Pure Barre and Yoga Six. Talk to FranCloud for a ranked target list of franchise systems like this one across the corpus.
Questions vendors ask
STRETCH LAB, answered from the filing
Purchasing runs through the franchisor's approved-supplier list: the Approved Supplier for required software can change at the franchisor's direction, and franchisees must migrate operations to whatever the franchisor designates, including Hyperice under Item 5.
Item 5 obliges franchisees to use Hyperice. The FDD also names Facebook (Meta) in Item 12. Item 11 sets a Computer System requirement, including a POS System and software the franchisor's Approved Supplier can update or migrate at its direction.
485 studios, all franchised, none company-owned, in the fitness segment, part of the Xponential Fitness portfolio alongside BFT, Club Pilates, Lindora, Pure Barre and Yoga Six.
An approved-supplier list. The franchisor designates suppliers for items franchisees must buy, including required software and the Computer System components, and may update that list as it deems appropriate.
The initial term is 10 years. Item 17 of the FDD sets the renewal, transfer, and termination terms for the franchise agreement. Franchised outlets grew 13.3% year over year, a fast-expanding system generating fresh openings and Computer System buildouts.
The embedded PDF viewer below holds the brand's 2025 Franchise Disclosure Document in full.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment STRETCH LAB files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
586 operators run 591 mapped locations. 5 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit581
2–9 units5
Top states by locations
| CA | 92 |
|---|---|
| TX | 49 |
| FL | 44 |
| NY | 35 |
| NJ | 24 |
Ownership
The portfolio behind STRETCH LAB
holding_vehicle of Xponential Fitness.
Sibling brands
Related Fitness brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.