STRETCH LAB

The vendor opportunity at Stretch Lab

Stretch Lab operates 485 franchised fitness studios, all running on a mandated tech stack. The brand posted a 13.3% year-over-year unit growth rate in its 2025 FDD, adding new locations that each need software provisioning from day one. Average unit volume sits at $556,263, and franchisees pay an 8% royalty on gross revenue. For software vendors, the combination of a single mandated platform and rapid expansion means the addressable market is both concentrated and growing. The absence of company-owned units simplifies the sales motion: every location is a franchisee, but technology decisions appear to flow through headquarters.

Who controls software purchasing

The 2025 FDD lists five C-suite executives at the franchisor level: Michael Nuzzo (Chief Executive Officer), Niklaus Kish (Brand President), John Meloun (Chief Financial Officer), Andrew Hagopian (Chief Legal Officer), and Timothy Weiderhoft (Chief Operating Officer, North America). For a software vendor, the COO role is the most natural entry point—Weiderhoft oversees North American operations and would typically own the technology stack that supports studio workflows. The presence of a CFO and Chief Legal Officer also suggests that any software contract above a certain threshold will face financial and legal review. No multi-unit operator data is available in our corpus, so the influence of large franchisee groups on purchasing is unknown.

Mandated and current tech stack

Stretch Lab’s FDD mandates Club Ready as the business management software for studio operations. The filing describes this as “Business Management Software for Studio Operations” and lists Club Ready (FTP) as the required system. No other point-of-sale, payroll, scheduling, or CRM vendors are named in the FDD. This creates a clear picture for vendors selling adjacent tools: anything that integrates with or replaces Club Ready must clear a franchisor-level evaluation. The mandate language is explicit, leaving little room for franchisees to adopt alternative platforms without franchisor approval.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal supplier designation process is not disclosed. Franchise agreements carry a 10-year initial term. Renewal conditions require the franchisee to execute the then-current franchise agreement, remodel the studio to current system standards, pay a $10,000 successor fee, and provide notice between 90 and 180 days before expiration. For software vendors, the renewal cycle is less relevant than new-unit growth. With 485 units and a 13.3% growth rate, roughly 50 to 60 new studios open each year, each needing immediate technology onboarding. That cadence represents a recurring sales window independent of contract renewals.

How to read the Stretch Lab FDD

The 2025 Stretch Lab FDD is embedded below. Key sections for software vendors include Item 11 (franchisor assistance and mandated suppliers), which contains the Club Ready mandate, and Item 17 (renewal and termination), which outlines the 10-year term and renewal conditions. Item 1 identifies the executive team, helping you map the buying center. Item 19 provides unit counts and growth rates. Item 8, which would normally describe procurement and supplier approval processes, is absent from our extract, so that piece of the puzzle remains opaque. For a ranked target list of franchise brands matched to your software category, FranCloud can help.