GustoGusto
Mandatorych will give us remote access to your computer system. We currently use a cloud-based system. We currently require franchisees to use Xero small business and bookkeeping software, Gusto payroll proces
From the filings
+140% units YoYHQ-led decisions
Studio Pilates International
FitnessStudio Pilates International is a 12-unit, fully franchised fitness brand with an average unit volume near $888,774. The franchisor mandates Gusto and Xero for franchisees under Item 11, and 140% unit growth signals a network in active expansion — a live window for vendors pitching adjacent tools.
For software vendors selling into US franchise brands.
Live signals
Total units
12
12 franchised
Unit growth YoY
+140%
vs prior filing
AUV
$889K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$510K–$874K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
XeroXero
Mandatorycess to your computer system. We currently use a cloud-based system. We currently require franchisees to use Xero small business and bookkeeping software, Gusto payroll processing Xero plug-in and Wor
Google AdsGoogle
ranchisees. (Franchise Agreement, Section 18.4). During the last fiscal year of the fund (ending on December 31, 2024), the fund spent 57.9% of the funds collected in that year on Google Adwords. The
MindbodyMindbody
e staff rostering and on-boarding software as well as the services of the approved bookkeeping provider. The cloud-based systems are comprised of World Manager, Google Enterprise, Mindbody and custom
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
We currently require franchisees to use Xero small business and bookkeeping software, Gusto payroll processing Xero plug-in and Workforce staff rostering and on-boarding software as well as the services of the approved bookkeeping provider.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The computer system is designed to enable us to have immediate access to the information on the system, and there is no contractual limitation on our access or use of the information.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 11
In many cases, such as the initial inventory, reformer equipment, and audio-visual and CCTV systems, we require you to purchase such items from us or our affiliates.
Is there a franchisee advisory council, association or committee?
YesItem 11
council of franchisees that advises us on our advertising policies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
From time to time during the franchise agreement, 25 Studio Pilates FDD – 2025 (Issued March 14, 2025) we may add or change the required tools, platforms and subscriptions, and we may increase or decrease the cost of the Technology Subscription.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1311979Item 8
In 2024, our revenue from required purchases and leases of products and services by franchisees was $1,311,979, which was 68.6% of our total annual revenue, which was $1,911,761.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that your required purchases and leases from us, our affiliates, or approved suppliers, will be about 10 percent of all your purchases and leases to be made while operating the business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We can charge you our then current fee for evaluating any proposed alternative product, service, or supplier, and you must reimburse us for our reasonable costs including travel and lodging costs associated with considering any such request, even if we do not approve the proposed new supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You can request to use or offer alternative products, services, or suppliers, but we have no obligation to grant such requests.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
(n) Franchisor’s 25.3 Franchisor may match any offer. right of first refusal to acquire franchisee’s business (o) Our option to 28.4 On expiration or termination of the franchise, Franchisor has the right (but not purchase your the duty) to take transfer of the lease, the equipment, the telephone number, business and…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
17.9 Franchisor May Inspect
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can make these revisions at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
We must approve your location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or operate your own web site or web address for your studio.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You are required to purchase your audio visual and CCTV equipment from us, prior to the opening of your studio.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You must secure a merchant account with a credit card processor that we approve.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Fees will be deducted automatically (Note 2) from your account.
People
Must employees wear uniforms specified by the franchisor?
YesItem 5
a non-refundable fee for the uniforms for your employees before opening.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must purchase a computer system that we specify, including computer hardware, software, point of sale system, bookkeeping, inventory control systems, and high-speed network connections.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The computer system is designed to enable us to have immediate access to the information on the system, and there is no contractual limitation on our access or use of the information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If an additional training or refresher course is required, you must pay us our then current additional training fees.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We also provide an annual conference, normally in Hawthorne, Queensland, Australia, but which may also be held in different countries, which you will be required to attend.
The filing answers no to 3 questions
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
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The vendor opportunity at Studio Pilates International
Studio Pilates International runs 12 fully franchised studios with an average unit volume around $888,774 and an 8.0% royalty. Item 19 makes a financial performance representation, and unit count is up 140% year over year — a small but fast-growing network where new studios are opening regularly, which makes this a live target for onboarding-stage software.
Who controls software purchasing
Item 2 names President and Director Jade Michael Winter, Vice President for Education Tanya Nicole Winter, U.S. Development Franchise Manager January Swiderski, Director of Franchising John Leslie Scott, and Franchise Performance Coach Victoria Torres-Rogozhin. This is a compact leadership team running franchise development directly, which is where a vendor pitch should land.
Tech named in the FDD, and what is actually required
Item 11 mandates that franchisees use Gusto and Xero — both are required, not optional. The filing also names Google Ads, under Item 11, and Mindbody, under Item 8, but neither is required; they appear in the document without being mandated.
Procurement, renewals, and timing
Item 8 puts the brand on an approved-supplier list: reformers, audiovisual and CCTV equipment, and about 40% of initial inventory (roughly $5,600 to $7,200) must come from the franchisor or an affiliate, with the franchisor holding discretion over other proposed suppliers. Item 17's renewal terms require notice 6 to 9 months before the 10-year term expires, a renewal fee, and the then-current franchise agreement, with the further term itself negotiated case by case.
How to read the Studio Pilates International FDD
The 2025 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to jump to Items 2, 8, 11, and 17.
Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.
Questions vendors ask
Studio Pilates International, answered from the filing
President and Director Jade Michael Winter and Vice President for Education Tanya Nicole Winter lead the brand, with January Swiderski as U.S. Development Franchise Manager overseeing franchisee onboarding and standards.
Gusto and Xero are mandated under Item 11 — franchisees must use both. Google Ads and Mindbody are named in the filing but not required.
12 franchised studios, all franchisee-owned, in the fitness segment, with unit count up 140% year over year.
An approved-supplier list under Item 8. Reformers, audiovisual and CCTV equipment, and roughly 40% of initial inventory must come from the franchisor or an affiliate; other alternative suppliers can be proposed for approval.
The initial term is 10 years, with renewal terms negotiated at the time under Item 17, requiring notice 6 to 9 months before expiration. Rapid 140% unit growth means near-term openings will skew toward new-studio buildouts.
The 2025 FDD was filed with state franchise regulators. Use the embedded PDF viewer below to read Items 2, 8, 11, and 17 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Studio Pilates International files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
26 operators run 26 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit26
Top states by locations
| NY | 6 |
|---|---|
| CO | 3 |
| CA | 3 |
| SC | 2 |
| MN | 2 |
Ownership
The portfolio behind Studio Pilates International
unknown of studio pilates international pty.
Related Fitness brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.