The vendor opportunity at 9Round
9Round operates 142 total fitness centers, 141 of which are franchised. The brand has experienced a year-over-year unit decline of roughly 29%, so the installed base is contracting. For software vendors, the immediate addressable market is those 141 independently owned gyms. There is no average unit volume disclosed in the FDD, and the royalty rate sits at 6% of gross revenue. Initial franchise terms run 10 years, with a 5-year renewal window.
Because the franchisor does not mandate specific technology, the opportunity hinges on convincing individual operators to adopt your solution. The lack of a centralized tech stack means no incumbent vendor lock-in at the system level, but it also means you must sell location by location.
Who controls software purchasing
Decision-making authority rests with the multi-unit operator (MUO) or individual franchisee. The FDD contains no list of HQ executives on file, and no procurement mandates appear in Item 8. This suggests a decentralized buying culture: each gym owner evaluates and purchases their own software. Vendors should target franchisees directly rather than expecting a top-down mandate from the franchisor.
Mandated and current tech stack
The 2026 FDD does not capture any mandated or recommended technology. There is no prescribed POS, scheduling, CRM, or billing platform. This absence is itself a signal: 9Round franchisees operate with considerable autonomy in their tech choices. If you sell gym management software, member engagement tools, or payment processing, you are not displacing a franchisor-mandated system—you are competing on value to the individual owner.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement, reinforcing the open purchasing environment. Renewal conditions under Item 17 require franchisees to meet current qualification criteria, sign the then-current franchise agreement (which may differ materially from the original), pay a renewal fee, and comply with modernization and training requirements. The renewal term is 5 years. Franchisees must give notice between 6 and 12 months before expiration. With initial terms of 10 years and a shrinking unit count, natural renewal-driven tech evaluation cycles may be infrequent. Vendors should monitor franchisee expirations and modernization triggers as potential entry points.
How to read the 9Round FDD
The 2026 Franchise Disclosure Document is filed with state franchise regulators and available for review below. Key sections for software vendors include Item 8 (procurement obligations), Item 11 (mandated technology or supplier lists), and Item 17 (renewal and modernization conditions). Because 9Round discloses no centralized tech mandates, the FDD confirms a fragmented, franchisee-driven purchasing landscape. Use the embedded viewer to verify these details and identify any state-specific amendments that may affect your sales approach.
For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize the right brands.