HQ-led decisions

Rumble; Rumble Lifestyle Boxing

Fitness

Software purchasing at Rumble Lifestyle Boxing is controlled at the corporate level by Xponential Fitness, LLC, with key decision-makers including Brand President Shaun Grove and COO Ryan Junk. The franchise mandates a Studio Management System and Software, though specific vendors are not named in the 2022 FDD. With 14 franchised units, the addressable market is small but concentrated under a single parent company that also owns multiple other fitness brands.

Live signals

Total units
14
14 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2022
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$60K
per unit
Investment range
$3.26M–$4.03M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2022)

Ongoing fees: 9% of gross sales (FY2022)Royalty 7%, Ad fund 2%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.

Facebook
MarketingItem 12

content. We reserve the right to "occupy" any social media websites/pages and be the sole provider of information regarding the Studio on such websites/pages (e.g., a system-wide Facebook page). At ou

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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The vendor opportunity at Rumble

Rumble Lifestyle Boxing operates 14 franchised studios, all under the Xponential Fitness, LLC umbrella. For software vendors, this means a concentrated buyer: one parent company that controls technology decisions across multiple fitness brands. The total addressable unit count is small at 14 locations, but the Xponential portfolio includes several other franchise systems, potentially multiplying the reach of a successful pilot. Average unit volume is not disclosed in the 2022 FDD. The royalty rate is 7.0% of gross revenue, and the initial franchise term runs 10 years.

Who controls software purchasing

The 2022 FDD lists Shaun Grove as Brand President and Ryan Junk as Chief Operating Officer of Rumble. At the parent level, Sarah Luna serves as President of Xponential Fitness, LLC, with Megan Moen as Executive Vice President of Finance and John Meloun as Chief Financial Officer. For a vendor pitching operational or financial software, the CFO and EVP of Finance are the natural entry points. Brand-level executives likely influence studio-specific tools, but final procurement authority almost certainly rests with the parent company's leadership team.

Mandated and current tech stack

Rumble's Item 11 disclosure mandates a Studio Management System and Software for all franchisees. The FDD does not name the specific vendor or vendors behind this mandate. No other operational, POS, or marketing technology is identified as required. Vendors should investigate whether the mandated system is a proprietary Xponential platform or a third-party solution, as this shapes the competitive landscape for adjacent tools like CRM, scheduling, or payment processing.

Procurement, renewals, and timing

The FDD contains no Item 8 procurement signal, meaning Rumble does not publicly disclose whether it designates exclusive suppliers, maintains an approved vendor list, or allows open purchasing. This opacity makes direct outreach to HQ essential. On renewals, Item 17 specifies a 5-year renewal term after the initial 10-year agreement, with a $10,000 renewal fee and a requirement to sign the then-current Franchise Agreement. Franchisees must give notice between 90 and 180 days before expiration. With the first units likely opening around 2017–2018, initial term expirations and renewal negotiations may create openings for software evaluation starting in the late 2020s.

How to read the Rumble FDD

The 2022 Franchise Disclosure Document is the most recent public filing. It provides the legal and operational framework for all 14 franchised locations. Key sections for software vendors include Item 11 (mandated systems), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal conditions that trigger tech reviews). The embedded viewer below contains the full document. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Rumble; Rumble Lifestyle Boxing, answered from the filing

Brand President Shaun Grove and COO Ryan Junk are the top executives listed. Given Xponential Fitness ownership, decisions likely involve corporate leadership across the parent portfolio.
The 2022 FDD mandates a Studio Management System and Software, but does not name specific vendors. No other mandated systems are disclosed.
As of the 2022 FDD, there are 14 total units, all franchised. Company-owned unit count is not disclosed.
The FDD does not include an Item 8 procurement signal, so whether they use designated suppliers, approved suppliers, or an open model is not publicly disclosed.
Renewal terms run 5 years after the initial 10-year term, with notice required 90–180 days before expiration. The first renewal window for early franchisees may be approaching.
The 2022 FDD was filed with state franchise regulators. You can view it in the embedded PDF viewer below.
Source

Read the filing itself

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Rumble; Rumble Lifestyle Boxing2022 FDDView only
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Operator footprint

Who runs the locations

11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit11

Top states by locations

CA6
OH2
WI1

Ownership

The portfolio behind Rumble; Rumble Lifestyle Boxing

holding_vehicle of Xponential Fitness.

Sibling brands

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.