+8.051% units YoYHQ-led decisions

MaidPro

Home services

Software purchasing at MaidPro is controlled at the headquarters level, with a mandated technology stack that includes MACS, the MaidPro Intranet, and proprietary MaidPro Software. The system comprises 255 franchised units, all of which are required to use these systems, creating a captive addressable market for vendors who can integrate with or replace mandated solutions. Key decision-makers include Vice President and Manager Caroline Quoyeser and Vice President, Secretary and Manager Stephen Rice.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

MACS
Mandatory
Marketing automationItem 11

access to our add-on feature for marketing and customer communications (“MACS”)

MaidPro Intranet
Mandatory
Proprietary systemItem 11

Our Initial Training Program is a self-paced program conducted via the telephone and the MaidPro Intranet

MaidPro Software
Mandatory
Proprietary systemItem 11

provide you with 4 branded email user licenses and 3 MaidPro Software user licenses for our MaidPro Software

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
255
255 franchised
Unit growth YoY
+8.051%
vs prior filing
AUV
$431K
Item 19, 2026
Royalty
2.5%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$110K–$159K
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at MaidPro

MaidPro operates a network of 255 franchised home-cleaning locations, all of which are required to use a specific set of technology tools mandated by the franchisor. With an average unit volume (AUV) of $430,998 and a modest royalty rate of 2.5%, franchisees have a meaningful operational budget, but their technology choices are tightly controlled from the top. For software vendors, this means the entire system is addressable through a single sales motion aimed at the headquarters in Ohio. The year-over-year unit growth of 8.051% suggests a healthy, expanding system, which could mean new implementation opportunities as locations open.

Who controls software purchasing

Decision-making authority rests with a small group of executives at the corporate level. The FDD lists Jordan Lajoie as Chairman of the Board of Managers, with Caroline Quoyeser and Stephen Rice both holding Vice President and Manager titles. Ryan Farris and Steven Siegel serve as additional Managers. For a vendor pitching operational or financial software, Quoyeser and Rice are the most likely points of contact given their dual operational and managerial roles. There is no parent company on file, so the chain of command is direct and uncomplicated by external ownership.

Mandated and current tech stack

The 2026 FDD is explicit about the technology franchisees must use. Three systems are mandated: MACS, the MaidPro Intranet, and MaidPro Software. MACS likely handles core operational workflows such as scheduling and customer management, while the intranet serves as the internal communication and resource hub. The proprietary MaidPro Software may be a custom-built platform tying these functions together. Any vendor selling into this system must either integrate with these tools or make a compelling case for replacement at the HQ level. The FDD does not list any recommended but optional systems, suggesting a closed, standardized environment.

Procurement, renewals, and timing

The FDD does not include an extract from Item 8, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed in the most recent filing. Vendors should request this section directly to understand purchasing restrictions. On the renewal side, the initial franchise term is 5 years. Renewals require timely written notice, no default under current agreements, signing the then-current franchise agreement (which may contain materially different terms), and payment of a renewal fee. These 5-year cycles, combined with system-wide technology mandates, create natural windows for software evaluation and switching.

How to read the MaidPro FDD

The full 2026 Franchise Disclosure Document is embedded below. For software vendors, the critical sections are Item 11, which details the mandated technology systems and any associated costs, and Item 17, which outlines the renewal and termination conditions that affect contract timing. Item 1 identifies the executives who control purchasing decisions. Because no company-owned units exist, every location in the system is subject to the same technology mandates, simplifying your go-to-market strategy. For a ranked target list of franchise systems based on technology mandates, unit growth, and decision-maker accessibility, FranCloud can provide a data-driven shortlist tailored to your product.

Questions vendors ask

MaidPro, answered from the filing

Key executives include Caroline Quoyeser (Vice President and Manager) and Stephen Rice (Vice President, Secretary and Manager). The Chairman, Jordan Lajoie, also sits on the board, indicating a concentrated buying center at the corporate level.
The 2026 FDD mandates three systems: MACS, the MaidPro Intranet, and MaidPro Software. These are required for all 255 franchised locations, covering core operational and management functions.
There are 255 total units, all of which are franchised. The FDD does not disclose any company-owned locations. Year-over-year unit growth was 8.051%.
The specific procurement model (designated vs. approved supplier) is not disclosed in the most recent FDD. Vendors should investigate Item 8 directly for restrictions on purchasing channels.
The initial franchise term is 5 years. Renewals require timely written notice, no default, signing the then-current agreement, and a renewal fee. Contract windows may align with these 5-year cycles or system-wide tech updates.
The 2026 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal text, including Item 11 technology mandates and Item 17 renewal conditions.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.