HQ-led decisions

U.S. Lawns

Home services

Software purchasing at U.S. Lawns is controlled at the franchisor level, with mandates for CRM, designated franchise management software, and QuickBooks Online. The system comprises 208 franchised units generating an average unit volume of $1,500,018, creating a concentrated addressable market for vendors whose tools align with these requirements.

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Customer Relationship Management (CRM) system
Mandatory
CrmItem 11

You must obtain, maintain, and use all software and technology systems we require, including... any required customer relationship management (CRM) system

designated franchise management software
Mandatory
Proprietary systemItem 11

You must obtain, maintain, and use all software and technology systems we require, including... our designated franchise management software

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

You must obtain, maintain, and use all software and technology systems we require, including... QuickBooks Online

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
208
208 franchised
Unit growth YoY
vs prior filing
AUV
$1.50M
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$49K
per unit
Investment range
$113K–$200K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at U.S. Lawns

U.S. Lawns operates 208 franchised units, all independently owned with no multi-unit operators among the 86 mapped owners. The system is concentrated in Texas (17 units), Virginia (10), Tennessee (9), North Carolina (7), and Pennsylvania (5). Average unit volume reaches $1,500,018, with a 6.0% royalty flowing to the franchisor. For software vendors, this is a single-owner-per-unit landscape where franchisor mandates heavily influence purchasing decisions. The absence of company-owned units means every location is a potential software buyer, but adoption depends on HQ-level approval.

Who controls software purchasing

Purchasing authority sits at the franchisor level. The 2026 FDD lists Justin Ghadery as Chief Executive Officer, Keri Thoma as Chief Financial Officer, and John Dobelbower as Senior Vice President of Brand Development. RJ Krone serves as Brand Leader, and Michael Eblin is Chairman and Director. A vendor pitching operational or financial software should expect CFO Thoma to evaluate cost and compliance, while SVP Dobelbower and Brand Leader Krone assess operational fit. CEO Ghadery likely holds final sign-off on system-wide technology decisions.

Mandated and current tech stack

The FDD mandates three technology categories. First, a Customer Relationship Management (CRM) system is required for all franchisees. Second, a designated franchise management software is mandated, though the specific vendor is not named in the available FDD extract. Third, QuickBooks Online by Intuit Inc. is mandated for financial management. No point-of-sale system is specified, which is consistent with a home services brand where billing and scheduling may flow through the franchise management platform. Vendors offering complementary tools—such as route optimization, crew scheduling, or customer communication—must integrate with or replace these mandated systems.

Procurement, renewals, and timing

Item 8 of the FDD does not disclose a procurement model in the available extract. There is no indication of a designated supplier program or approved vendor list. This suggests an open procurement environment where vendors can engage HQ directly, though any solution must satisfy the existing tech mandates. Renewal terms run 10 years, and franchisees must sign a new agreement that may include higher fees, complete current training, and sign a release of claims. These renewal windows create natural opportunities for software evaluation and switching, particularly if the franchisor updates its mandated stack at the start of a new term.

How to read the U.S. Lawns FDD

The 2026 Franchise Disclosure Document is filed with state franchise regulators and contains the full legal and operational picture for U.S. Lawns. Item 1 identifies the executives listed above. Item 11 details the mandated technology systems. Item 17 outlines renewal conditions, including the 10-year term and potential fee increases. The embedded PDF viewer below provides the complete document for vendor due diligence. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.

Questions vendors ask

U.S. Lawns, answered from the filing

The buying center includes CEO Justin Ghadery, CFO Keri Thoma, and SVP of Brand Development John Dobelbower. RJ Krone, Brand Leader, likely influences operational tool decisions.
The 2026 FDD mandates a Customer Relationship Management (CRM) system, designated franchise management software, and QuickBooks Online by Intuit Inc. No POS is specified.
208 franchised units. Company-owned units are not disclosed. All 86 mapped operators are single-unit, concentrated in TX (17), VA (10), TN (9), NC (7), and PA (5).
The FDD does not disclose a designated or approved supplier program in Item 8. The procurement model is not specified in the available extract.
Initial terms are 10 years. Renewal requires signing a new agreement, which may include higher fees. Contract windows align with renewal cycles, subject to state law.
The 2026 FDD is filed with state franchise regulators. View the embedded PDF viewer below for full details on mandates, fees, and obligations.
Source

Read the filing itself

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U.S. Lawns2026 FDDView only
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Operator footprint

Who runs the locations

86 operators run 86 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit86

Top states by locations

TX17
VA10
TN9
NC7
PA5

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.