From the filings

HQ-led decisions

MDR United

Personal services

MDR United, which franchises the Mighty Dog Roofing brand, reserves the right in its 2026 FDD to designate required computer software and Approved Suppliers directly, centralizing technology decisions at headquarters. With 329 franchised territories and franchised outlets down 18.362% year over year, the Item 19 average for its 70 multi-territory franchisees was $1,468,568.

For software vendors selling into US franchise brands.

Live signals

Total units
329
329 franchised
Unit growth YoY
-18.362%
vs prior filing
AUV
$1.47M
Item 19, 2025
Royalty
of gross sales
Ad fund
national + local
Initial fee
$60K
per unit
Investment range
$174K–$226K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

AccuLynxAccuLynx
Industry softwareItem 11

MDR - Roofing Anatomy 0.25 Virtual 2 HPB - Fanatical Prospecting with Sarah Greer 1.75 Virtual 2 HPB - Marketing Week 2 0.5 Virtual 2 Self Gen Marketing 1 2 Virtual 2 Intro to the AccuLynx System 2 Vi

ADPADP
PayrollItem 11

self-paced Workers Compensation Virtual self-paced Workers Compensation Coverage B Virtual self-paced Workers Compensation Coverage C Virtual self-paced How to add Class Codes to ADP Virtual self-pace

Advisor HRAdvisor HR
HrItem 11

tact: Contact Answering Services Virtual self-paced PEO - Professional Employee Organizations 2.5 Virtual self-paced What is a PEO? Virtual self-paced Spirit HR Virtual self-paced Advisor HR Virtual s

FacebookMeta
MarketingItem 11

plash page or other presence on the internet through any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, L

InstagramMeta
MarketingItem 11

ugh any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat,

LinkedInLinkedIn
MarketingItem 11

presence on the internet through any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pi

NetSuiteOracle
AccountingItem 11

elf-paced Insider (SharePoint Page) Training Virtual self-paced Knowledge Check Virtual self-paced Operations Manual Virtual self-paced Mighty Dog Roofing Terms Virtual self-paced NetSuite Customer Po

PinterestPinterest
MarketingItem 11

ternet through any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram

QuickBooksIntuit
AccountingItem 11

software programs that you must use in connection with any component of the Computer System, including Microsoft software, CRM software, accounting or bookkeeping software such as Quickbooks, and prop

QuickBooks OnlineIntuit
AccountingItem 11

Sales Process & POMP 2 Virtual 5 The Customer Journey-Job Cycle Process +Financing 2 Virtual 5 Ops Task Call 1 Virtual 5 MDR - Week 6 AccuLynx Training 0.25 Virtual 6 MDR - Using QuickBooks Online wit

RillaRilla
Field serviceItem 11

6 HPB - KPI and Performance Dashboard Training 0.25 Virtual 6 HPB - Organic Social Media Campaigning and Social 0.25 Virtual 6 Media Basics HPB - GROW Meetings 0.5 Virtual 6 HPB - Rilla 0.5 Virtual 6

SnapchatSnapchat
MarketingItem 11

ial networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, or any oth

SpiritHRSpiritHR
HrItem 11

ips Virtual self-paced ZeeContact: Contact Answering Services Virtual self-paced PEO - Professional Employee Organizations 2.5 Virtual self-paced What is a PEO? Virtual self-paced Spirit HR Virtual se

SPOTIOSPOTIO
Field serviceItem 11

, NE 1 AccuLynx Milestones 0.5 Omaha, NE 1 Marketing (Paid/Self Gen) 1.5 Omaha, NE 1 Mindset - What is your WHY 0.5 Omaha, NE 1 Cultivating a Neighborhood 1 Omaha, NE 1 Canvassing/Spotio (How To) 1.5

TwitterX
MarketingItem 11

or other presence on the internet through any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, LinkedIn, Yo

YouTubeGoogle
MarketingItem 11

on the internet through any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest,

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee must use the services of Franchisor, its affiliate, or designated and preferred bookkeeping service providers.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Item 6

Additionally, you must send us monthly finalized profit and loss statements by the 21st of the following month.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

As of the date of this Disclosure Document, we, or our affiliates, are the Approved Supplier for certain services, supplies, equipment, and inventory required for the establishment and operation of your Mighty Dog Roofing Business as determined by us and as set forth in the Operations Manual.

Is there a franchisee advisory council, association or committee?

Yes

Franchise agreement

Franchisor has established a Mighty Dog Roofing Advisory Council for the purpose of exchanging ideas and problem-solving methods, advising Franchisor on expenditures for System-wide advertising, and coordinating franchisee efforts (“Advisory Council”).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor has the irrevocable right to modify, supplement or otherwise change its lists of Approved Suppliers and any items that must be purchased from such Approved Suppliers at any time, as Franchisor deems advisable in its sole discretion.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may derive revenues from required purchases and leases by franchisees as well as in the form of rebates or marketing allowances paid to us or our affiliates by Approved Suppliers that we require you to use.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

60

Item 8

approximately 60% to 70% of your ongoing costs to operate the Mighty Dog Roofing Business after the initial start-up phase.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

We reserve the right to charge you a fee for reviewing any non-approved supplier of any vehicles, supplies, equipment, inventory or services, as well as any non-approved product, which you propose for use in connection with the Mighty Dog Roofing Business.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to purchase any unapproved item, including inventory, and/or acquire approved items from an unapproved supplier or provider, you must provide us the name, address and telephone number of the proposed supplier or provider, a description of the item you wish to purchase, and the purchase price of the item…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisor reserves the right to procure and supply dedicated telephone numbers and email accounts associated with the Franchised Business.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor and Franchisor’s designees have the right to inspect and/or audit Franchisee’s business records at any time during normal business hours, to determine whether Franchisee is current with suppliers and otherwise operating in compliance with the terms of this Agreement and the Operations Manual.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor will have the right to add to and otherwise modify the contents of the Operations Manual from time to time in writing in any manner, including through the Operations Manual, email, Franchisor’s website, or any other means.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You must operate the Mighty Dog Roofing Business from an approved facility that meets our current standards and specifications (the “Approved Location”).

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Unless you obtain our prior written consent, you are prohibited from establishing or maintaining a separate website, or otherwise maintaining a splash page or other presence on the internet through any social networking site in connection with the operation of your Mighty Dog Roofing Business, including without…

Is a minimum grand opening advertising spend required?

Yes

Item 11

You are required to spend at least $20,000 during the first ninety (90) days of operations of your Mighty Dog Roofing Business to satisfy your advertising requirements for the initial marketing expenditure requirement (“Initial Marketing Expenditure Requirement”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Additionally, after the first ninety (90) days of operations of your Mighty Dog Roofing Business, and for the remainder of the term of the Franchise Agreement, you must spend the greater of (i) $2,000 per month, or (ii) 5% of monthly Gross Revenue Collected on Local Advertising Expenditures within your Protected…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

Franchisee must currently use Franchisor’s designated suppliers to purchase certain items and/or services necessary to operate the Franchised Business as determined by Franchisor and as set forth in the Operations Manual.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisee must currently use Franchisor’s designated suppliers to purchase certain items and/or services necessary to operate the Franchised Business as determined by Franchisor and as set forth in the Operations Manual.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

With the exception of the Initial Franchise Fee, you must pay all fees and other amounts owed to us and/or our affiliates through an electronic funds transfer program (the “EFT Program”), under which we automatically deduct all payments owed to us and/or our affiliates, from the bank account you provide to us for use…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

The Franchised Business must, at all times, be staffed with at least one (1) individual who has successfully completed Franchisor’s Initial Training Program as set forth in Section 8.1.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee must ensure that all initial calls, work order requests, or otherwise inquiries made to the Franchised Business are processed by the Contact Center and/or Franchisor’s customer relationship management (“CRM”) platform or software, as required by Franchisor, on the terms and conditions set forth in the…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

We may also establish additional assistance and/or refresher training, as we deem necessary from time to time, and make your attendance at this training mandatory or discretionary.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

We hold an annual conference for our System (the “Annual Conference”) and require that you and your management (if applicable) attend this Annual Conference and pay us our then-current registration fee per person.

The filing answers no to 4 questions
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must employees wear uniforms specified by the franchisor?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
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The vendor opportunity at MDR United

MDR United, which franchises the Mighty Dog Roofing brand, runs 329 franchised territories per its 2026 FDD, all franchised with no company-owned units. Franchised-outlet count fell 18.362% year over year. The Item 19 figure for the 70 franchisees that operated multiple territories for the entire 2025 calendar year averaged $1,468,568. MDR United sits inside Horsepower Brands' home-services portfolio alongside HPB Fencing, HPB Blinds and Shutters, HPB Lighting, Heroes Lawn Care and HPB HVAC.

Who controls software purchasing

The FDD names CEO Mark Stanek, Vice President Peter Healy, Director of Franchise Development Donald "Don" Schneider and Managing Director Donald Conway. The franchisor reserves the right to designate required computer software directly and to require purchases from itself or an affiliate at any time, a strong headquarters-level mandate signal.

Tech named in the FDD, and what is actually required

The FDD's "Required Software" definition names Microsoft software, CRM software, accounting or bookkeeping software such as QuickBooks, and proprietary software franchisees must license from MDR United. Franchisees must also maintain adequate internet access and purchase computer hardware and components from Approved Suppliers or designated vendors the franchisor names, including CRM software and Microsoft Office 365 accounts. Item 8 also requires Special Software and Contact Center services from Approved Suppliers or Designated Vendors, and Item 6 requires the franchisor's recommended mapping and measurement software for estimates. The FDD names AccuLynx, ADP, Advisor HR, Facebook, Instagram, LinkedIn, NetSuite and Pinterest under Item 11 without stating whether each is required.

Procurement, renewals, and timing

Item 8 designates the franchisor or its affiliates as the only Approved Supplier for Brand Marketing, Accounting Services, Initial Training/Tuition, ZeePartnerships and Marks-bearing merchandise, with the right to become the sole supplier for other items too; franchisees may propose alternate suppliers for approval. On a 10-year initial term, Item 17 renewal requires notice 12 to 18 months before expiration, full compliance and training, and a renewal fee equal to 20% of the then-current initial franchise fee.

How to read the MDR United FDD

The embedded PDF viewer below holds the complete 2026 Franchise Disclosure Document for MDR United.

Talk to FranCloud for a ranked list of home-services franchise systems with centralized software mandates like MDR United's.

Questions vendors ask

MDR United, answered from the filing

MDR United, which franchises the Mighty Dog Roofing brand, names CEO Mark Stanek and Managing Director Donald Conway in its 2026 FDD. The franchisor reserves the right to designate required computer software and Approved Suppliers directly, centralizing technology decisions at headquarters.
The FDD's Required Software definition names Microsoft software, CRM software, accounting/bookkeeping software such as QuickBooks, and proprietary software you must license from MDR United. The FDD also names AccuLynx, ADP, Advisor HR, Facebook, Instagram, LinkedIn, NetSuite and Pinterest under Item 11 without stating whether each is required.
MDR United runs 329 franchised roofing territories, though franchised-outlet count fell 18.362% year over year per the 2026 FDD.
Item 8 sets an approved-supplier model, with the franchisor or its affiliates the only Approved Supplier for items including Brand Marketing, Accounting Services and initial training; franchisees may propose a supplier for approval.
The initial term is 10 years; renewal requires notice 12 to 18 months before expiration, full compliance, training and monetary obligations met, and a renewal fee of 20% of the then-current initial franchise fee, per Item 17.
The embedded PDF viewer below holds MDR United's 2026 Franchise Disclosure Document in full.
Source

Read the filing itself

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind MDR United

strategic_multibrand of Horsepower Brands.

Sibling brands

Related Personal services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.