MDR United

The vendor opportunity at MDR United

MDR United operates 329 franchised locations, all of which are required to follow a tightly controlled technology environment. The brand’s average unit volume sits at $1,468,568, and the initial franchise term runs 10 years. For a software vendor, the opportunity is not in selling to individual franchisees—it is in convincing the franchisor to add or replace a system in the mandated stack. With year-over-year unit growth down 18.36%, the system may be in a consolidation or optimization phase, which can open doors for tools that reduce cost or improve operational efficiency.

Who controls software purchasing

The 2026 FDD lists four executives in Item 1: Mark Stanek, Chief Executive Officer; Peter Healy, Vice President; Donald “Don” Schneider, Director of Franchise Development; and Donald Conway, Managing Director. No chief information officer or chief technology officer is named, which suggests that technology decisions roll up to the CEO and VP level. When pitching MDR United, vendors should expect a centralized evaluation process where the executive team weighs system-wide impact, compliance with franchise standards, and integration with the existing mandated stack.

Mandated and current tech stack

MDR United mandates eight specific systems. The list includes AccuLynx, a roofing and contractor management platform; EZee Assist; GameTime; NetSuite Customer Portal by Oracle Corporation; QuickBooks Online by Intuit Inc.; Rilla; Spotio; and ADP by ADP, Inc. for payroll and HR. This stack covers field operations, customer portal access, accounting, and workforce management. Any new software must either integrate with or replace one of these mandated tools, and the franchisor’s Item 11 signals that these are not optional for franchisees.

Procurement, renewals, and timing

The most recent FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. However, the renewal conditions in Item 17 offer a timing signal. Franchisees must provide renewal notice 12 to 18 months before their 10-year term ends and must update their operations to the then-current system standards at least 90 days before expiration. This creates a recurring window where the franchisor may evaluate and update the mandated tech stack, particularly if system standards have changed since the last agreement was signed. The renewal fee is 20% of the then-current initial franchise fee, and franchisees must execute the then-current form of franchise agreement, which may materially differ from their original terms.

How to read the MDR United FDD

The 2026 FDD is embedded below. When reviewing it, focus on Item 11 for the full mandated technology list, Item 1 for the current executive team, and Item 17 for renewal conditions that can signal when system standards might be refreshed. The absence of an Item 8 extract means you will need to inquire directly about procurement rules. For vendors building a ranked target list of franchise systems, understanding these signals—centralized purchasing, a locked-down tech stack, and renewal-driven update cycles—helps prioritize whether MDR United fits your ideal customer profile. To see how MDR United compares to other franchise systems on technology openness, unit growth, and buyer access, explore the full FranCloud dataset.