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From the filings
HPB HVAC
Home servicesHPB HVAC, which franchises as Varsity Zone, runs 62 US locations inside Horsepower Brands, with a $953,598 average unit volume. Software purchasing sits with Horsepower Brands' shared leadership and a base of 15 mapped single-unit operators.
For software vendors selling into US franchise brands.
Live signals
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
tact: Contact Answering Services Virtual self-paced PEO - Professional Employee Organizations 2.5 Virtual self-paced What is a PEO? Virtual self-paced Spirit HR Virtual self-paced Advisor HR Virtual s
ng a splash page or other presence on the internet through any social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, L
irtual 3 VZ - Technical and Product Knowledge 0.25 Virtual 3 VZ - Operations 0.5 Virtual 3 VZ - Project Management 0.25 Virtual 3 VZ - Types of Heating Systems 0.25 Virtual 3 VZ - GreenSky 1 Virtual 3
t through any social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat,
other presence on the internet through any social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pi
tual self-paced Insider (SharePoint Page) Training Virtual self-paced Knowledge Check Virtual self-paced Operations Manual Virtual self-paced Varsity Zone Terms Virtual self-paced NetSuite Customer Po
internet through any social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Sn
software programs that you must use in connection with any component of the Computer System, including Microsoft software, CRM Software, accounting or bookkeeping software such as Quickbooks, and prop
w 0.5 Virtual 4 HPB - Canvassing 0.25 Virtual 5 VZ - Differentiators 0.25 Virtual 5 VZ - Customer Service Standards 0.25 Virtual 5 HPB - Gametime Sales Framework 1 Virtual 5 HPB - Rilla 0.75 Virtual 5
Week 5 0.75 Virtual 5 ServiceTitan Training: Pricebook 1 Virtual 5 ServiceTitan Training: Pricebook 1 Virtual 5 Business Planning: Check in with FBC to Review Progress 1 Virtual 5 Scorpion Dashboard &
PB - Selling Through Connection: How Relationships Close More Deals 1.5 Virtual 3 HPB - Marketing Week 3 0.5 Virtual 3 HPB - Digital Lead Aggregator Vendors Training 0.5 Virtual 3 ServiceTitan Trainin
ny social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, or any oth
ips Virtual self-paced ZeeContact: Contact Answering Services Virtual self-paced PEO - Professional Employee Organizations 2.5 Virtual self-paced What is a PEO? Virtual self-paced Spirit HR Virtual se
h page or other presence on the internet through any social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, LinkedIn, Y
internet through any social networking site in connection with the operation of your Varsity Zone Business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Sn
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must also provide Franchisor with access to the information generated by any software Franchisor requires Franchisee to use in connection with its accounting, reporting, disclosure, and otherwise obligations under this Agreement, including, but not limited to, any CRM software, accounting or bookkeeping…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 6
Additionally, you must send us monthly finalized profit and loss statements by the 21st of the following month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As of the date of this Disclosure Document, we, or our affiliates, are the Approved Supplier for certain services, supplies, equipment, and inventory required for the establishment and operation of your Varsity Zone Business as determined by us and as set forth in the Operations Manual.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We have the right to specify or require that certain brands, types, makes, and/or ,models of communications, computer systems, and hardware
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may derive revenues from required purchases and leases by franchisees as well as in the form of rebates or marketing allowances paid to us or our affiliates by Approved Suppliers that we require you to use.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
60Item 8
approximately 60% to 70% of your ongoing costs to operate the Varsity Zone Business after the initial start-up phase.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
We reserve the right to charge you a fee for reviewing any non-approved supplier of any vehicles, supplies, equipment, inventory or services, as well as any non-approved product, which you propose for use in connection with the Varsity Zone Business.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase any unapproved item, including inventory, and/or acquire approved items from an unapproved supplier or provider, you must provide us the name, address and telephone number of the proposed supplier or provider, a description of the item you wish to purchase, and the purchase price of the item…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisor reserves the right to procure and supply dedicated telephone numbers and email accounts associated with the Franchised Business.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor and Franchisor’s designees have the right to inspect and/or audit Franchisee’s business records at any time during normal business hours, to determine whether Franchisee is current with suppliers and otherwise operating in compliance with the terms of this Agreement and the Operations Manual.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor will have the right to add to and otherwise modify the contents of the Operations Manual from time to time in writing in any manner, including through the Operations Manual, email, Franchisor’s website, or any other means.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must operate the Varsity Zone Business from an approved facility located in the Protected Territory that meets our current standards and specifications (the “Approved Location”).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Except as approved in advance in writing by Franchisor, Franchisee must not establish or maintain a separate website, splash page, profile or other presence on the Internet, or otherwise advertise on the Internet or any other public computer network in connection with the Franchised Business, including any profile on…
Is a minimum grand opening advertising spend required?
YesItem 11
You are required to spend at least $20,000 during the first ninety (90) days of operations of your Varsity Zone Business to satisfy your advertising requirements for the initial marketing expenditure requirement (“Initial Marketing Expenditure Requirement”).
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 6
you must spend the greater of (i) $2,000 per month, or (ii) 5% of monthly Gross Revenue Collected on Local Advertising Expenditures within your Protected Territory
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase those certain goods, services, furnishings, fixtures, computer hardware and software, including CRM software and Microsoft Office 365 accounts with support for applications such as Outlook email, OneDrive file sharing, and Teams communication tools, and other equipment, tools, supplies, and…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase your initial vehicles and certain other equipment, tools, and supplies, from one of our designated vendors or Approved Suppliers, which may be us or an affiliate.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
With the exception of the Initial Franchise Fee, you must pay all fees and other amounts owed to us and/or our affiliates through an electronic funds transfer program (the “EFT Program”), under which we automatically deduct all payments owed to us and/or our affiliates, from the bank account you provide to us for use…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
The Franchised Business must, at all times, be staffed with at least one (1) individual who has successfully completed Franchisor’s Initial Training Program as set forth in Section 8.1.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must ensure that all initial calls, work order requests, or otherwise inquiries made to the Franchised Business are processed by the Contact Center and/or Franchisor’s customer relationship management (“CRM”) platform or software, as required by Franchisor, on the terms and conditions set forth in the…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may also establish additional assistance and/or refresher training, as we deem necessary from time to time, and make your attendance at this training mandatory or discretionary.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
We hold an annual conference for our System (the “Annual Conference”) and require that you and your management (if applicable) attend this Annual Conference and pay us our then-current registration fee per person.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at HPB HVAC
HPB HVAC, franchised under the Varsity Zone name, runs 62 US locations, all franchised, with a $953,598 average unit volume — the highest of the Horsepower Brands entries in this batch. Fifteen mapped operators run one location each, concentrated in Arizona, Florida, North Carolina, Georgia and Tennessee.
Who controls software purchasing
CEO Suave Brachowski, Managing Director Donald Conway and VP of Development Christopher Phalen lead the brand within Horsepower Brands' shared structure, which also includes HPB Fencing, HPB Blinds and Shutters, MDR United, HPB Lighting and Heroes Lawn Care. With every mapped operator running a single unit, purchasing influence splits between this HQ layer and the individual franchisees on the ground.
Tech named in the FDD, and what is actually required
ADP, Advisor HR, Facebook, GreenSky, Instagram, LinkedIn, NetSuite by Oracle and Pinterest are all named in Item 11, but the FDD requires none of them — they appear in the filing without being contractual obligations on franchisees.
Procurement, renewals, and timing
Item 8 runs an approved-supplier model: franchisees pay for Brand Marketing, Accounting Services, initial training, ZeePartnerships and the Emerging Business Academy through Horsepower Brands or an affiliate; alternative suppliers can be proposed but approval sits at the franchisor's sole discretion. The initial term is 10 years, and renewal for franchisees operating as Varsity Zone requires 12 to 18 months' notice, updated compliance with then-current standards, and a fee equal to 20% of the current initial franchise fee.
How to read the HPB HVAC FDD
The filing embedded below was filed with state franchise regulators in 2026 and includes the Item 19 financial performance representation. Talk to FranCloud for a ranked target list of franchise systems like this one.
Questions vendors ask
HPB HVAC, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment HPB HVAC files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
15 operators run 15 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| AZ | 3 |
|---|---|
| FL | 3 |
| NC | 2 |
| GA | 2 |
| TN | 2 |
Ownership
The portfolio behind HPB HVAC
strategic_multibrand of Horsepower Brands.
Sibling brands
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.