ChiroHD
Mandatorye is also an additional $400 startup fee. The high estimate includes $25/month for the patient app. The low end for a Conversion Franchise assumes that the center is already using ChiroHD and therefor
From the filings
HQ-led decisions
ALIGNLIFE
Personal servicesSoftware purchasing at AlignLife is controlled at the corporate level, led by CEO Dr. Joseph Esposito. The franchise mandates a specific EMR ecosystem built around ChiroHD and AlignLife’s proprietary templates, creating a narrow but addressable market of 32 total units. Vendors selling into this system must align with a tightly prescribed tech stack and a franchisor that exercises strong operational control.
For software vendors selling into US franchise brands.
Live signals
Total units
32
30 franchised
Unit growth YoY
-9.091%
vs prior filing
AUV
—
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
—
national + local
Initial fee
$49K
per unit
Investment range
$228K–$596K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7%+of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks
Mandatorypurchase the AlignLife Starter Package which is approximately $1,100 from our required vendor for paper goods, branded items and promotional materials. You must subscribe and use QuickBooks Essentials
InBody
and millwork. Davlen must also be used for all remodels and relocations. ClarityVoice is the required phone system. MXR Imaging is the required supplier of digital X-ray machines. Inbody is the requir
Intuit
to integrate the autoposting component of the software. Fortis is the required supplier for Merchant Services and for payment integration into the required EMR software. Intuit is the required supplie
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 10 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You agree to establish a bookkeeping and recordkeeping system utilizing Quickbooks Essential and the AlignLife Chart of Accounts, while conforming to the requirements prescribed by us
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent, full, unlimited access to the information in the franchisee’s computer systems that includes any information pertaining to your gross revenues and all other information stored by the EMR Software.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You agree to submit to us, in the English language: (a) with the royalty fee due, a weekly report of the sales and collections of the Center and all other information and supporting records as we may require; (b) within the first fifteen (15) days of each month, an unaudited balance sheet as of the end of the…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
We and/or our affiliates may be an approved supplier of certain products or services to be purchased by you for use and/or sale by the franchise.
Is there a franchisee advisory council, association or committee?
YesItem 11
We reserve the right to establish an advisory council composed of franchisees and our representatives.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
282869Item 8
During the fiscal year ended December 31, 2024 we had total revenue of $2,178,803 of which $26,022 (or 1.19%) was in the form of Allowances paid to us by approved suppliers which was derived from required purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have the right to collect and retain any and all allowances, rebates, credits, incentives, or benefits (collectively, “Allowances”) offered by manufacturers, suppliers, and distributors to you, to us, or to our affiliates, based upon your purchases of products and services from manufacturers, suppliers, and…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We may charge you a supplier evaluation fee (not to exceed the reasonable cost of the inspection and the actual cost of the test) to make the evaluation.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may contract with alternative suppliers who meet certain specifications and we can approve at our sole discretion.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee shall, at the option and request of Franchisor, and without any additional consideration, assign to Franchisor all rights to all email addresses, URLs, domain names, Internet listings, and Internet accounts related to the Center following demand by Franchisor upon Franchisee’s misuse of the same and/or the…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We reserve the right to audit or cause to be audited the billing reports, financial statements and tax returns you are required to submit to us.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We shall have the right to add to and otherwise modify the Operations Manual from time to time, if deemed necessary by us, to improve the standards of service or product quality or the efficient operation of a Center, to protect or maintain the goodwill associated with the Marks or to meet competition.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Approve or disapprove the location of a site that you select for the actual location of the Center.
Marketing
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You are required to spend up to Two Thousand Five Hundred Dollars ($2,500) per month for management fees and between Two Thousand Dollars ($2,000) and Six Thousand Dollars ($6,000) per month in ad spend per revenue stream per advertising platform.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
If there is no advertising cooperative formed for an area that includes your Center, you will expend not less than 1% of Gross Sales in addition to your digital advertising efforts each month on advertising in your territory to promote your Center.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish an advertising cooperative in an area, each AlignLife Center within the cooperative area must join and contribute to the cooperative each month.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
purchase all designated products and services only from distributors and other suppliers we have approved.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase certain products, supplies, insurance, inventory, signage, fixtures, furniture, equipment, decor, and other specified items that we periodically establish in our Manual and update on the AlignLife online portal for your Franchised Business solely from suppliers who have been approved in writing by…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Fortis is the required supplier for Merchant Services and for payment integration into the required EMR software.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Unless restricted by applicable banking laws, we will establish a direct debit program with your bank to allow for the electronic transfer of the weekly royalty and marketing fee, as well as any penalty fees assessed.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase the computer hardware and software that we designate to operate your franchise.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent, full, unlimited access to the information in the franchisee’s computer systems that includes any information pertaining to your gross revenues and all other information stored by the EMR Software.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may also, at our option, require you (or the Controlling Shareholder or Partner if you are a corporation or partnership and, if so, the Controlling Shareholder or Partner may substitute a designated individual) to attend supplemental or additional training programs, which may be offered from time to time by us…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
When meetings are held, we have the right to require you (or, if the franchisee is not an individual, the person designated by the franchisee as responsible for the general oversight and management of the franchised business) to attend and successfully complete training programs, and you must pay for all expenses you…
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
- 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.
The vendor opportunity at AlignLife
AlignLife operates 32 total units—30 franchised and 2 company-owned—making it a small, tightly controlled franchise system in the personal services segment. The brand is headquartered in Illinois and led by CEO Dr. Joseph Esposito. For software vendors, the addressable market is exactly 32 locations, with no disclosed average unit volume to size the per-unit spend potential. Year-over-year unit growth declined by 9.091%, so the system is contracting slightly rather than expanding. That contraction means new-unit technology deployments are unlikely, and any sales motion must target existing locations through a replacement or renewal cycle.
The royalty rate is 7.0%, and the initial franchise term runs 10 years. These economics suggest franchisees operate on moderate margins, so any software pitch must demonstrate clear ROI or operational efficiency gains to justify a switch from the mandated stack.
Who controls software purchasing
All signs point to centralized control at the corporate level. The FDD lists Dr. Joseph Esposito as the sole named executive, and the technology mandates leave no room for franchisee discretion. In a system with only 32 units and a single visible decision-maker, the buying center is effectively one person. Vendors should prepare to engage Dr. Esposito directly, with a value proposition that speaks to system-wide consistency and compliance rather than individual franchisee preference.
No multi-unit operators are mapped in our corpus, which reinforces the HQ-centric purchasing dynamic. There is no parent company on file; AlignLife appears independently owned, so no additional corporate layers influence procurement.
Mandated and current tech stack
The FDD mandates a specific set of systems. ChiroHD is named as a required platform, alongside the AlignLife EMR template and the broader AlignLife System. The FDD also references a generic “EMR Software” requirement, but the named systems leave little ambiguity: the tech stack is built around ChiroHD and AlignLife’s proprietary templates. There is no mention of optional or approved alternatives, which means any vendor selling into this system must either integrate with ChiroHD or displace it entirely—a high bar given the mandate.
No POS, CRM, scheduling, or billing systems beyond the EMR are disclosed in the FDD. That absence may represent an opportunity for adjacent tools, but only if they can demonstrate compatibility with the mandated EMR environment and gain HQ approval.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract on procurement procedures, so the specific supplier approval process is not publicly documented. In practice, this likely means Dr. Esposito or a small corporate team evaluates and selects vendors on a case-by-case basis.
Renewal timing offers a potential window for software displacement. The initial franchise term is 10 years, and Item 17 states that franchisees in good standing may enter a successor agreement for another 10-year term—but they may be asked to sign a contract with materially different terms, including a reevaluated territory and adjusted royalty. That renewal moment, when franchisees are already reassessing their business terms, could be a natural point to introduce new technology. However, with only 30 franchised units and no disclosed renewal schedule, vendors should not expect a steady stream of open windows. The recent unit contraction further suggests that renewal cycles may be sporadic.
How to read the AlignLife FDD
The 2025 AlignLife Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures, including Item 11 (franchisor’s obligations) where the technology mandates are detailed, and Item 17 (renewal) where the successor agreement terms are outlined. For software vendors, the most actionable sections are the mandated system disclosures and the executive team listing in Item 1, which confirms the single decision-maker structure. Review these sections to understand exactly where your product fits—or doesn’t—before building a pitch.
If you need a ranked target list of franchise systems aligned to your software category, FranCloud can help you prioritize the right opportunities.
Questions vendors ask
ALIGNLIFE, answered from the filing
CEO Dr. Joseph Esposito is the named executive in the FDD. In a system this small and centrally controlled, he is the likely final decision-maker for any technology vendor.
The FDD mandates ChiroHD, the AlignLife EMR template, the AlignLife System, and a generic EMR Software requirement. No POS or non-EMR operational systems are named.
There are 32 total units: 30 franchised and 2 company-owned. Year-over-year unit growth declined by 9.091%.
The FDD does not disclose a specific procurement model in Item 8. Without designated supplier or approved supplier language, assume HQ controls vendor selection directly.
Franchisees sign 10-year agreements and must request a successor agreement. With 30 franchised units and recent negative growth, renewal-driven evaluation windows may be infrequent and concentrated around term expirations.
The 2025 FDD is filed with state franchise regulators. You can read it directly in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment ALIGNLIFE files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
78 operators run 78 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit78
Top states by locations
| SC | 23 |
|---|---|
| NC | 11 |
| FL | 9 |
| GA | 6 |
| IN | 6 |
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.