The Joint Chiropractic

ITEM 12 TERRITORY You will not receive an exclusive territory or development territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. Location of Clinic The Franchise Agreement grants you the right to operate one Clinic from a site you propose and we accept. You must identify a site for your Clinic within the Site Selection Area described in your Franchise Agreement or LOI, as applicable. You may relocate your Clinic with our prior written approval, which we will not unreasonably withhold. If we allow you to relocate, you must: (a) pay us a $2,500 relocation fee and a $1,000 clinic design fee for a new Clinic Design; (b) obtain our acceptance of a new site for your Clinic within the Site Selection Area, but outside any territory granted or reserved to us, our affiliate or any other franchisee; (c) comply with our then-current site selection and development requirements; (d) remove trade dress and alter the premises of the Clinic at the former site to eliminate any resemblance to a THE JOINT® Clinic; and (e) open your Clinic at the new site and resume operations within 30 days* after closing your Clinic at the former site. * If your Clinic is destroyed, condemned or otherwise rendered unusable due to the physical condition of the premises, you will instead have 300 days to relocate and resume operations at the new site. Description of Territory (Franchise Agreement) We will identify the boundaries of your territory. If we accept your site before you sign the Franchise Agreement, then we may identify your territory in Part K of ATTACHMENT "A" to your Franchise Agreement. Otherwise, we will identify your territory in the Site Acceptance Notice we send to you after (a) we accept your site and (b) you sign the lease or purchase contract for the premises. Your territory will include between 10,000 and 25,000 households, as determined according to data generated by ArcGIS mapping and analytics software. If you renew your franchise rights or engage in a Transfer (other than a Permitted Transfer) we may modify the boundaries of your territory in accordance with our then-current territory guidelines and criteria. Description of Development Territory (ADA) If you acquire area development rights, we will identify the boundaries of your development territory in Part E of ATTACHMENT "A" to your ADA. A development territory typically consists of a geographic area that coincides with the boundaries of a municipality, such as a city, county or state. There is no specific minimum or maximum size for a development territory. In determining the size of your development territory, we primarily consider the number of Clinics you commit to develop. You must sign a separate Franchise Agreement for each Clinic you develop. All Clinics you develop must be located within your development territory. We must approve the site for each Clinic you develop under our then- current site selection criteria. We send you a complete execution copy of the ADA that includes your development territory, development fee and development schedule at least 7 days before you sign it. Territorial Protections and Limitations During the term of your Franchise Agreement we will not develop or operate, or license a third party to develop or operate, a Clinic that is located in your territory and operates under our Marks, except as otherwise permitted below with respect to Captive Venues and Acquisitions (each defined below). During the term of the ADA (if applicable) we will not develop or operate, or license a third party to develop or operate, a Clinic using our Marks that is located in your development territory other than: (a) any Clinic that is located within your development territory as of the date you sign the ADA (either open, under construction or for which a Franchise Agreement has been signed); and (b) as otherwise permitted below with respect to Captive Venues and Acquisitions.

Franchise Disclosure Document (2024) Page 11 TYPE OF FEE 1 AMOUNT 2 DUE DATE REMARKS This is the minimum amount you must spend on advertising and marketing in your local market to promote your Clinic (the “Local Advertising Greater of (a) 5% of Gross Monthly, as incurred Commitment”). This expenditure is in addition Local Advertising Sales or (b) $3,000 per to the brand fund fee. We measure your Commitment (paid to third parties) month compliance on a rolling 6-month basis. If you fail to spend the required amount we may charge you an amount equal to 10% of the deficiency and deposit that amount into the Brand Fund. Cooperative Amount set by us or Same as royalty fee See Note 3. Advertising Fee cooperative This fee includes all amounts you pay us and our affiliates relating to the Technology Systems, including amounts paid for proprietary items and amounts we collect from you and remit to Varies third-party suppliers. It may also include a 5th day of each month, reasonable administrative fee for managing the Technology Fee (currently $599 per month; or as we otherwise technology platform and negotiating / managing may increase to $799 per specify relationships with third-party licensors. It does month on 30 days’ notice) not include amounts you pay to third-party suppliers. Our current technology fee covers a license to use our office management software as well as AXIS, FranConnect, MicroStrategy and email. Up to $1,000 per person per day We do not charge training fees for online Training Fee 10 days after invoice training. We may charge the training fee for all (plus Travel Expenses for other training we provide after the Clinic opens. onsite training) We may hold conferences to discuss matters affecting franchisees. Attendance is mandatory unless (a) we designate attendance as optional or Conference Up to $1,000 per person (b) we waive your obligation to attend based on 10 days after invoice Registration Fee per day showing of good cause. If you fail to attend a required conference without a waiver, you must pay the conference registration fee despite your non-attendance. You must participate in any loyalty, membership and/or gift card program we establish and pay Varies 10 days after invoice System Program all associated program contributions and fees we or as we otherwise Fees (not currently charged) require in order to implement and administer specify these programs. These amounts are paid to us or a third party we designate. Reasonable setup and Imposed if we choose to administer a call center. monthly fees charged by 10 days after invoice If a third party administers the call center, you Call Center service provider or us, if or as we otherwise pay fees directly to the third-party provider Program we administer call center specify unless we choose to collect the fees from you (not currently imposed) and remit them to the provider. We or our affiliate may serve as a System Varies depending on item supplier for certain goods or services you must Product Purchases 10 days after invoice purchased purchase. If this occurs, we will provide you with a price list upon request.