From the filings
Software purchasing at Waxing the City is controlled at the franchisor level, with a mandated proprietary data management/intranet system and a mandated studio management and point-of-sale (POS) software. The addressable market consists of 167 franchised locations, all operated by single-unit franchisees across the US. The most recent FDD (2026) names CEO Thomas Leverton and Interim CFO Robert Gunkel among the HQ executives.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Franchisor behaviours
24 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access your electronic information and data through our proprietary data management and intranet system, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Following the opening of your Waxing Studio, by the first Monday of each month, you will provide us with monthly sales information from the Waxing Studio.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and our affiliate SEB Distribution are currently the sole suppliers of the hard and soft wax, other service offering products and supplies for other service offerings, and all retail products for resale that you will use in your Waxing Studio.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
7401615Item 8
For the fiscal year ended December 31, 2025, we received $202,006 in revenue from the purchase, lease or sale of required goods or services to our franchisees which was 1.47% of our total revenues of $13,771,543. ProVision received $386,401 in revenue from the purchase, lease or sale of required goods or services to…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
These suppliers may pay vendor rebates to us and they may include our company and affiliates of ours.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Waxing Studio, as well as any other registrations or listings for any Technology Platforms that include the words “Waxing the…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must comply with all laws and regulations relating to privacy and data protection and must comply with any privacy policies or data protection and breach response policies we periodically may establish.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Periodically, as we deem appropriate, a representative of ours may visit your Waxing Studio to ensure compliance with our required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Operations Manual consists of one or more manuals, technical bulletins or other written materials available electronically and may be modified by us periodically in our discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you acquire any site, you must submit to us information and materials we require and obtain our approval to your site.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
We require you to invest $25,000 on local marketing/advertising and local community engagement/outreach marketing activities as part of a “Grand Opening and Ramp Up Plan.”
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of $1,500 per month on local advertising, after completion of the Grand Opening and Ramp Up Plan (described below), to promote your Waxing Studio.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must, at your expense, honor and participate in all customer loyalty, national campaigns, member programs, gift card, service packages and other promotional programs we require.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative in your area, or there is an existing cooperative in your area when you become a franchisee, you must participate and contribute your share to the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase all of the hard and soft wax, and waxing strips, you use in your Waxing Studio, and all retail products you sell in your Waxing Studio, from us or from our designated suppliers, and we may auto-ship these items to you at your cost.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We may require you to purchase certain furniture, equipment, inventory, supplies, services, including local marketing services, and other products used or offered at your Waxing Studio from vendors we approve.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must pay fees and other amounts due to us via electronic funds transfer or other similar means.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must, at your expense, honor and participate in all customer loyalty, national campaigns, member programs, gift card, service packages and other promotional programs we require.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access your electronic information and data through our proprietary data management and intranet system, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
We have a sole supplier for POS transaction processing, studio management, marketing (CRM) and scheduling software.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
You must pay us our then-current fee for such additional training programs plus the cost of travel, lodging and meals, and we will adjust these fees periodically, as described in the Manual.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
A Principal Owner is required to register for and attend our conference, if and when we have them.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
Waxing the City operates 167 franchised personal-services studios, with no company-owned locations on file. The brand posted a 10.6% year-over-year unit growth rate, and the average unit volume (AUV) sits at $478,025. For software vendors, the addressable market is defined by those 167 locations, all run by single-unit operators—62 mapped operators control roughly 62 located units, with no multi-unit franchisees in the system. The top states by unit count are California (10), Texas (6), Georgia (4), Florida (3), and Maryland (3). The franchisor appears independently owned, with no parent company disclosed.
Purchasing authority is centralized at the franchisor level. The FDD Item 1 names Thomas Leverton as Chief Executive Officer and Robert Gunkel as Interim Chief Financial Officer. Luis Terife serves as Chief Commercial Officer, a role likely to influence operational technology decisions. Board members Dave Mortensen and Charles Runyon are also listed. Because the system mandates specific technology platforms, any vendor selling into this franchise must engage HQ decision-makers rather than individual studio owners. The single-unit operator base means no large franchisee groups hold independent purchasing sway.
The FDD mandates two technology categories. First, a proprietary data management and intranet system is required. Second, a studio management and point-of-sale (“POS”) software is mandated. The specific vendor names for these systems are not disclosed in the most recent FDD. This mandated stack means any competing or adjacent software—such as scheduling, CRM, payroll, or marketing tools—must either integrate with the existing mandated platforms or win a replacement cycle at the franchisor level.
Item 8 procurement signals are not available in the FDD extract, so the designated-supplier versus approved-supplier model remains undisclosed. The initial franchise agreement runs for 6 years. Renewal is possible for an additional 5-year period, but the renewal terms are explicit: the franchisee must sign a new franchise agreement that may contain materially different terms, including a potential reduction in protected territory size. This renewal trigger creates a natural window where the franchisor can introduce new technology requirements or renegotiate vendor relationships. Franchisees must also complete any required refreshing training and show they have the right to remain in possession of their location.
The 2026 Waxing the City Franchise Disclosure Document is the primary source for all data cited here. It details the executive team in Item 1, the mandated technology systems in Item 11, and the renewal conditions in Item 17. The document is filed with state franchise regulators and is available in full through the embedded viewer on this page. For vendors building a go-to-market strategy, the FDD provides the factual baseline on unit counts, ownership structure, and contractual triggers that shape software purchasing timelines.
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Questions vendors ask
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FDD alert
We’ll email you the moment Waxing the City files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
62 operators run 62 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 10 |
|---|---|
| TX | 6 |
| GA | 4 |
| FL | 3 |
| MD | 3 |
Ownership
strategic_multibrand of Purpose Brands.
Sibling brands
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.