From the filings
Basecamp Fitness is a 20-unit fitness franchise (16 franchised, 4 company-owned) controlled by Anytime Fitness, LLC. Software purchasing is centralized through the franchisor and its designated technology providers, with a sole-supplier mandate for studio management, billing, payment, and scheduling software. The FDD names Medallia as a mandated system, and the Technology & Fitness Equipment Package is a required purchase for every franchisee.
For software vendors selling into US franchise brands.
Live signals
8% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Franchisor behaviours
23 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 10 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access your electronic information and data through our proprietary data management and intranet system, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
As further described above, we have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our mandatory, designated, and/or preferred vendor(s) at any time.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We derive revenue from your purchases or leases of goods, services, supplies, fixtures, equipment, inventory and products from our mandatory, designated or preferred suppliers.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
Your obligations on Section 16 – Franchise Stop operating the Basecamp Studio, stop using our names termination/non-renewal Agreement and marks, return information to us, assign to us or cancel certain registrations, listings, telephone numbers, websites and domain names, and pay all amounts you owe us, comply with…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
Inspection Fee Up to $1,000 per failed Immediately We will have someone conduct an inspection after notice inspection of your Basecamp Studio on a from us. periodic basis, no more than annually.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 16
We may add, modify, or delete any services or products that you must offer or sell at your Basecamp Studio at any time, and change and modify our standards as we see fit.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
It is your obligation to select a site for your studio and obtain our approval of that site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or…
Is a minimum grand opening advertising spend required?
YesItem 11
Grand Opening Program You must spend $40,000 on a Grand Opening Program we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Local Advertising Spend Requirement You must spend a minimum of $2,500 per month on local advertising.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in all member programs, national campaigns, consumer sales and satisfaction programs or surveys that we require, including, for example, reciprocity, loyalty programs, rewards programs, and member challenges.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative in your area, or there is an existing cooperative in your area when you become a franchisee, you must participate and contribute your share to the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Supplies for your Basecamp Studio must be purchased from designated vendors.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
2. We or a third party, depending on the item, are currently the sole suppliers for certain fitness equipment, technology services, technology, network hardware, and security systems, including iPads, tablet devices, computers, lighting, audio and video systems, software and other related components including a point…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must pay fees and other amounts due to us via electronic funds transfer or other similar means.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Each Basecamp Studio must employ a studio manager, a fitness manager, plus fitness coaches.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
2. We or a third party, depending on the item, are currently the sole suppliers for certain fitness equipment, technology services, technology, network hardware, and security systems, including iPads, tablet devices, computers, lighting, audio and video systems, software and other related components including a point…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access your electronic information and data through our proprietary data management and intranet system, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
For Studios that have been open and operating for fewer than twelve (12) months, if the Studio fails to meet Franchisor’s ramp performance expectations as measured at six (6) months following the Studio’s opening date, Franchisor may, in its sole discretion, require the Studio to complete a relaunch training program…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your Principal Owner must attend these conferences.
Basecamp Fitness operates 20 locations — 16 franchised and 4 company-owned — under the parent company Anytime Fitness, LLC. Franchised outlets declined 15.8% year over year, a contraction that puts pressure on the franchisor to improve unit economics and operational efficiency. For software vendors, the addressable market is small but concentrated: every franchisee must buy a Technology & Fitness Equipment Package from the franchisor or a designated vendor, and the franchisor has a sole supplier for studio management, billing, payment, and scheduling software.
Item 2 of the FDD names the leadership team at Extraordinary Brands, LLC, the entity managing Basecamp Fitness. Paul Flick is Chief Executive Officer, Nigel Skiathitis is President of Brands, Dave Cuff is Chief Development Officer, Katherine B. Richardson is Chief Operating Officer, and Thomas Higham is General Counsel. Technology procurement is centralized: Item 11 states that franchisees must purchase the Technology & Fitness Equipment Package from Basecamp, ProVision, or another designated vendor. The franchisor may require upgrades or updates to computer and technology systems during the franchise term, and it anticipates that franchisees will be required to do so.
Item 11 names Medallia as a mandated system — the FDD obliges the franchisee to use it. The filing also states that Basecamp has a sole supplier of studio management, billing, payment, and scheduling software, which franchisees must use to operate their studios. The Technology & Fitness Equipment Package includes iPads, tablet devices, computers, lighting, audio and video systems, software, a point of sale system, and certain cloud-based technology. In 2025, ProVision provided information technology services, technology, and security systems — including computers, sound systems, software, technology and software support, installation services, and security monitoring — to franchisees. EB Distribution provided branded and other products for use and retail sale in studios. The franchisor may continue to designate ProVision and/or EB Distribution as providers for a transitional period following the merger.
Item 8 establishes an approved-supplier list with three tiers: mandatory vendors (must purchase from them), designated vendors (must purchase from vendors the franchisor approves), and preferred vendors (approved but not requiring approval in their category). Franchisees must purchase the Build-Out Package from the franchisor, and certain items logo'd with the brand's marks — including branded mobile applications, retail products for resale, workout formats, and fitness programming — are sole-sourced. The franchisor may revoke approval of any supplier or item with written notice. Franchisees may propose a supplier for approval in some categories.
Item 17 governs renewals. A franchisee in good standing may renew for an additional 5-year period, but must sign a new franchise agreement that may contain materially different terms, including a reduction in protected territory. The franchisee must update or move the location to comply with then-current standards, sign a general release, pay a renewal fee, and show the right to remain in possession of the location. Staff must complete any required refreshing training. The Area Development Agreement cannot be renewed.
The embedded PDF below is the brand's 2026 Franchise Disclosure Document. Start with Item 8 for supplier restrictions, Item 11 for technology and training requirements, Item 17 for renewal and transfer terms, and Item 19 for financial performance representations. The FDD makes a financial performance representation, but the Item 19 figure is for the cohort the filing defines — not a system-wide average. For a ranked target list of franchise systems that match your software category, talk to FranCloud.
Complete royalty terms are not confirmed.
Questions vendors ask
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Ownership
Parent company: Anytime Fitness, LLC.
Related Fitness brands
Primary franchise filings · updated October 2026. Read the original filing for definitions, conditions, and qualifications.