Medallia
Mandatoryer location we designate Open Studio: Lead 4.5 8 Virtual, Woodbury, MN or Generation & Sales another location we designate Process, Understanding the Seating Chart Introduction to Medallia 13 21.5 Vir
From the filings
+18.75% units YoYHQ-led decisions
Basecamp Fitness
FitnessSoftware purchasing decisions at Basecamp Fitness are controlled at the headquarters level, where Chief Executive Officer Thomas Leverton and Chief Financial Officer R. John Pindred represent key buying-center contacts. The brand mandates Medallia for experience management and a ProVision Technology & Fitness Equipment Package, creating a defined integration landscape. With 23 total units generating an average unit volume of $426,115, the addressable market is compact but concentrated.
For software vendors selling into US franchise brands.
Live signals
Total units
23
19 franchised
Unit growth YoY
+18.75%
vs prior filing
AUV
$426K
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$43K
per unit
Investment range
$513K–$833K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access your electronic information and data through our proprietary data management and intranet system, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Following the opening of your Basecamp Studio, by the 10th of each month, you will provide us with monthly sales information from the Basecamp Studio.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
These suppliers may pay vendor rebates to us and they may include our company and affiliates of ours.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our mandatory, designated, and/or preferred vendor(s) at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
102583Item 8
For the fiscal year ended December 31, 2024, we received $102,583 in revenue from the purchase, lease or sale of required goods or services to our franchisees which was 1.97% of our total revenues of $5,198,013.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We derive revenue from your purchases or leases of goods, services, supplies, fixtures, equipment, inventory and products from our mandatory, designated or preferred suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Basecamp Studio, as well as any other registrations or listings for any Technology Platforms that we may have allowed you to…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
Because you will accept credit cards, you will also have to comply with any general laws and regulations relating to the acceptance of credit cards, including the Payment Card Industry (“PCI”) Data Security Standard (“DSS”).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 16
You must participate in all member programs, national campaigns, consumer sales and satisfaction programs or surveys that we require, including, for example, reciprocity, loyalty programs, rewards programs, and member challenges.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Periodically, as we deem appropriate, a representative of ours may visit your Basecamp Studio to ensure compliance with our required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Operations Manual consists of one or more manuals, technical bulletins or other written materials available electronically and may be modified by us periodically in our discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you acquire any site, you must submit to us information and materials we require and obtain our approval to your site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or…
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend $40,000 on a Grand Opening Program we have approved for your Basecamp Studio beginning 12 to 16 weeks before your scheduled opening and ending 30 days following the opening of your Basecamp Studio.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must spend at least Two Thousand Five Hundred Dollars ($2,500) per month on local advertising (the “Monthly Local Advertising Requirement”), after completion of the Grand Opening Program to promote your Basecamp Studio.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in all member programs, national campaigns, consumer sales and satisfaction programs or surveys that we require, including, for example, reciprocity, loyalty programs, rewards programs, and member challenges.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative in your area, or there is an existing cooperative in your area when you become a franchisee, you must participate and contribute your share to the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Supplies for your Basecamp Studio must be purchased from designated vendors.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You acknowledge and agree that you will be required to purchase portions of the Information System from us and our affiliates, or from other mandatory suppliers or vendors that we approve.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must pay fees and other amounts due to us via electronic funds transfer or other similar means.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must honor and participate in all member programs, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Each Basecamp Studio must employ a studio manager, a fitness manager, plus fitness coaches.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
We may designate the technology systems used in your Basecamp Studio, including the point of sale system, computer hardware and software, security systems, audio and video systems, related components, cloud based technology and other equipment and enhancements (the “Information System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access your electronic information and data through our proprietary data management and intranet system, and to collect and use your electronic information and data in any manner we choose to promote the development of the System and the sale of franchises.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
You must pay us our then-current fee for such additional training programs plus the cost of travel, lodging and meals.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Your Principal Owner must attend these conferences.
The filing answers no to 3 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Basecamp Fitness
Basecamp Fitness presents a compact but active target for software vendors. The system comprises 23 total units—19 franchised and 4 company-owned—with an average unit volume of $426,115. Year-over-year unit growth sits at 18.75%, indicating a brand in expansion mode. While the absolute unit count is small, the growth trajectory means new locations are coming online, each requiring a full technology stack. The initial franchise term is 6 years, with a 5-year renewal available to operators in good standing. This structure creates long cycles between major system overhauls but steady demand for net-new deployments as the footprint grows.
Who controls software purchasing
Purchasing authority is centralized at the franchisor level. The 2025 FDD lists Thomas Leverton as Chief Executive Officer and R. John Pindred as Chief Financial Officer. For a system of this size, the CEO and CFO are the most likely approvers for any software that touches franchise operations, financial reporting, or member experience. James Goniea, General Counsel and Secretary, is the probable reviewer for contract terms and data-processing agreements. There is no separate CIO or CTO disclosed in the filing, so the executive team wears multiple technology hats. Vendors should prepare concise, ROI-focused pitches that speak to unit-level economics and system-wide compliance.
Mandated and current tech stack
The FDD mandates two technology components. First, Medallia by Medallia, Inc. is required, signaling that member experience and reputation management are measured centrally. Any software that integrates with or complements Medallia—such as scheduling, CRM, or member-communication tools—must coexist with this mandate. Second, a ProVision Technology & Fitness Equipment Package is mandated. The exact scope of ProVision is not detailed in the FDD extract, but it likely covers fitness equipment management or operational hardware. No point-of-sale system is named in the mandated or recommended items, leaving that category potentially open for vendors who can demonstrate compatibility with the existing mandated stack.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines designated suppliers, approved suppliers, or open procurement, provided no extract in the filing. This means the procurement model is not publicly known from the available data. Renewal conditions, detailed in Item 17, require franchisees to sign a new franchise agreement that may contain materially different terms, update their location to then-current standards, and complete refresher training. The renewal term is 5 years. For software vendors, the most actionable timing signal is the 18.75% unit growth rate. New franchisees signing 6-year initial agreements will need to be equipped with the mandated technology from day one, creating a recurring pipeline tied to development schedules.
How to read the Basecamp Fitness FDD
The 2025 Basecamp Fitness Franchise Disclosure Document is the authoritative source for the facts cited here. It is filed with state franchise regulators and available in the embedded viewer below. Key sections for software vendors include Item 11 (franchisor’s obligations), which surfaces the Medallia and ProVision mandates, and Item 17 (renewal), which defines the 5-year renewal window and conditions. Item 1 lists the executive team, giving you the names to research on LinkedIn before outreach. Because Item 8 is not extracted here, direct inquiry with the franchisor may be necessary to understand whether your software category requires pre-approval. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on unit growth, tech mandates, and decision-maker access.
Questions vendors ask
Basecamp Fitness, answered from the filing
The 2025 FDD lists CEO Thomas Leverton and CFO R. John Pindred as key executives. As the senior leadership team, they are the most likely decision-makers for enterprise software agreements affecting the 23-unit system.
The FDD mandates Medallia by Medallia, Inc., and a ProVision Technology & Fitness Equipment Package. No specific POS vendor is disclosed in the mandated or recommended technology items.
Basecamp Fitness operates 23 total units, comprising 19 franchised locations and 4 company-owned locations, according to the 2025 FDD.
The procurement model is not disclosed in the most recent FDD. Item 8, which typically details designated or approved supplier requirements, provided no extract in the filing.
With an initial term of 6 years and a 5-year renewal option, contract windows are infrequent. The 18.75% year-over-year unit growth suggests new location openings may create more immediate software evaluation opportunities.
The 2025 Basecamp Fitness FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below this FAQ section.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Basecamp Fitness files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
64 operators run 64 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit64
Top states by locations
| CA | 7 |
|---|---|
| WI | 6 |
| MN | 6 |
| IN | 5 |
| SC | 5 |
Ownership
The portfolio behind Basecamp Fitness
unknown of anytime fitness.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.