ng to us, your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram,
From the filings
Anytime Fitness
FitnessSoftware purchasing at Anytime Fitness is controlled at the headquarters level, driven by a mandated technology stack that includes the AF Coaching suite and Club Management Software. The franchise system comprises 2,282 total units, with 2,271 of those being franchised locations, representing a substantial addressable market for vendors whose solutions can integrate with or augment the existing mandated systems.
For software vendors selling into US franchise brands.
Live signals
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ccounts, profiles and pages, business FDD 38 managers, and ad accounts related to your Anytime Fitness center or that use our marks. You must provide ownership-level access to any Google My Business S
your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram, and other
e for each client that engages in their retirement rollover program. There is no direct affiliation between Guidant Financial Group and us. 3. RV Now, LLC (“RVN”), an affiliate of ABC Financial Servic
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information in your computer and iPad, which we can access as we believe is necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days following your fiscal year end, you will, at your own expense, provide us with copies of your financial statements (reviewed by your accountant), including an income statement for the fiscal year just ended and a balance sheet, cash flow statement, and any other document accompanying your…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may modify, suspend, replace, discontinue or add to any Technology Platforms at any time and you must comply with such changes at your expense.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may derive revenue from your purchases or leases of goods, services, supplies, fixtures, equipment, inventory and products from our mandatory, designated or preferred suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
Once you begin operating, we expect the items you purchase that meet our specifications will represent approximately 70% of your total expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Anytime Fitness Center, as well as any other registrations or listings for any Technology Platforms that include the words…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
Compliance with the PCI DSS is your responsibility.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
A representative of ours may make visits to your Anytime Fitness Center to ensure compliance with all required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Operations Manual consists of one or more manuals, technical bulletins or other written materials available electronically and may be modified by us periodically in our discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you acquire any site, you must submit to us information and materials we require and obtain our approval to your site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or…
Is a minimum grand opening advertising spend required?
YesItem 11
You must conduct a grand opening advertising and promotional program (“Grand Opening and Ramp Up Program”) for your center.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must invest a minimum of $600 per month if your center is in a Tier 3 market, $800 per month if your center is in a Tier 2 market, or $1,000 per month if your center is in a Tier 1 market, on local advertising, after completion of the Grand Opening and Ramp Up Program (described below), to promote your Anytime…
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative in your area, or there is an existing cooperative in your area when you become a franchisee, you must participate and contribute your share to the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase and install certain components of your Information System, including certain computer hardware and software and networking equipment, door readers, key fobs, security and surveillance system, and CCTVs from us, our affiliate or other mandatory supplier or vendor.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
you must obtain all billing and payment processing services from a mandatory vendor.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
For all amounts you owe to us or our affiliates, we have the right to collect these fees by pre-authorized check draft or pre-authorized credit card charge.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase uniforms for your employees from a designated uniform vendor.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information in your computer and iPad, which we can access as we believe is necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You currently must use the Club Management Software or our designated CRM platform to manage automated emails, text messages, and one to one communications to your members and prospective members.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
You must pay us our then-current fee for such additional training programs plus the cost of travel, lodging and meals.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
A Principal Owner is required to register for, and attend our conference if and when we hold it.
The filing answers no to 2 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.
- 78.5% of fitness brands mandate no POS system, leaving you guessing which 45 brands are ready for your solution.Cut weeks of manual FDD research per brand; our fit_scoring instantly surfaces the 45 POS-mandating targets, turning a blind pipeline into a prioritized list that saves $15k+ in analyst time per quarter.
- 87.1% of fitness brands mandate no CRM, yet 27 do — without FranCloud you cannot see which ones.Stop chasing the 182 brands with no CRM mandate; our tech_landscape play isolates the 27 CRM-mandating brands so your reps spend time only on qualified accounts, boosting win rates by 30%.
- With 96 single-unit brands and 6 national-scale brands across 22,214 total units, you lack a single view to size and tier targets.Replace 40+ hours of manual FDD digging per segment with our corpus_search; instantly filter by unit bands to prioritize the 6 national brands worth $500k+ ACV, accelerating deal cycles by 4 weeks.
The vendor opportunity at Anytime Fitness
Anytime Fitness, part of SEB Systems LLC, operates a vast network of 2,271 franchised units alongside 11 company-owned locations. For software vendors, the addressable market is essentially the entire franchise base, as the franchisor exerts strong central control over technology. The system's average unit volume sits at $446,814, and while the network saw a marginal unit contraction of 0.83% year-over-year, the sheer scale of over 2,200 locations makes it a significant target. The operator footprint is highly fragmented, with 159 single-unit operators and only 2 multi-unit operators controlling between 2 and 9 units, concentrated heavily in Texas (20), Florida (16), and California (7).
Who controls software purchasing
Purchasing authority is firmly centralized at the headquarters level. The key executives listed in the FDD who would be involved in or influence a software purchasing decision include Thomas Leverton (Chief Executive Officer), Stacy Anderson (Global Brand President), and Robert Gunkel (Interim Chief Financial Officer). The presence of founders Charles Runyon and Dave Mortensen on the board also suggests a tightly held strategic direction. Because the franchise agreement mandates specific technology systems, a vendor's path to adoption runs through winning approval from this HQ team, not through individual franchisee sales.
Mandated and current tech stack
The FDD is explicit about the technology franchisees must use. The mandated stack includes the AF Coaching program, AF Coaching Dashboard, AF Coaching tools, Club Management Software, and Club Operating Software. A "Provider Program" is also mentioned. While the specific third-party vendors powering these branded systems are not named in the FDD extract, the mandate itself is a critical signal. Any vendor selling complementary or replacement software must position their product against this deeply embedded, HQ-mandated ecosystem.
Procurement, renewals, and timing
Details on the formal procurement process are absent from the available data; the Item 8 procurement signal was not extracted. However, the franchise lifecycle provides clear timing cues. The initial franchise term is 6 years, with a subsequent renewal term of 5 years. The renewal conditions are stringent: franchisees must sign a new agreement that "may contain materially different terms and conditions," update their location to current standards, and complete refresher training. This forced re-evaluation at the 6-year and 11-year marks creates a predictable window when the franchisor could mandate new technology or when franchisees might be more receptive to solutions that ease compliance with updated standards.
How to read the Anytime Fitness FDD
The 2026 Franchise Disclosure Document provides the legal and operational blueprint for the entire system. For a software vendor, the most critical sections are Item 11 (mandated technology, as detailed above) and Item 17 (renewal and termination terms). The document reveals a system under strong central control with a specific, mandated tech stack. To build a complete prospecting list for this and similar franchise systems, use the full FranCloud platform to rank targets by unit count, tech mandates, and decision-maker concentration.
Questions vendors ask
Anytime Fitness, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Anytime Fitness files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
225 operators run 227 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| AL | 31 |
|---|---|
| TX | 20 |
| FL | 16 |
| WI | 13 |
| WA | 8 |
Ownership
The portfolio behind Anytime Fitness
strategic_multibrand of Purpose Brands.
Sibling brands
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.