From the filings

HQ-led decisions

Anytime Fitness

Fitness

Software purchasing at Anytime Fitness is controlled at the headquarters level, driven by a mandated technology stack that includes the AF Coaching suite and Club Management Software. The franchise system comprises 2,282 total units, with 2,271 of those being franchised locations, representing a substantial addressable market for vendors whose solutions can integrate with or augment the existing mandated systems.

For software vendors selling into US franchise brands.

Live signals

Total units
2,282
2,271 franchised
Unit growth YoY
-0.83%
vs prior filing
AUV
$447K
Item 19, 2026
Royalty
of gross sales
Ad fund
national + local
Initial fee
$43K
per unit
Investment range
$539K–$905K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Facebook
Mandatory
MarketingItem 11

ng to us, your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram,

Google Business Profile
Mandatory
MarketingItem 11

ccounts, profiles and pages, business FDD 38 managers, and ad accounts related to your Anytime Fitness center or that use our marks. You must provide ownership-level access to any Google My Business S

Instagram
Mandatory
MarketingItem 11

your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram, and other

ABC Financial
Industry softwareItem 10

e for each client that engages in their retirement rollover program. There is no direct affiliation between Guidant Financial Group and us. 3. RV Now, LLC (“RVN”), an affiliate of ABC Financial Servic

Franchisor behaviours

What the franchisor requires

27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent access to the information in your computer and iPad, which we can access as we believe is necessary.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within thirty (30) days following your fiscal year end, you will, at your own expense, provide us with copies of your financial statements (reviewed by your accountant), including an income statement for the fiscal year just ended and a balance sheet, cash flow statement, and any other document accompanying your…

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We may modify, suspend, replace, discontinue or add to any Technology Platforms at any time and you must comply with such changes at your expense.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may derive revenue from your purchases or leases of goods, services, supplies, fixtures, equipment, inventory and products from our mandatory, designated or preferred suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

70

Item 8

Once you begin operating, we expect the items you purchase that meet our specifications will represent approximately 70% of your total expenses.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Anytime Fitness Center, as well as any other registrations or listings for any Technology Platforms that include the words…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

Compliance with the PCI DSS is your responsibility.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

A representative of ours may make visits to your Anytime Fitness Center to ensure compliance with all required standards, specifications and procedures.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

The Operations Manual consists of one or more manuals, technical bulletins or other written materials available electronically and may be modified by us periodically in our discretion.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before you acquire any site, you must submit to us information and materials we require and obtain our approval to your site.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or…

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must conduct a grand opening advertising and promotional program (“Grand Opening and Ramp Up Program”) for your center.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must invest a minimum of $600 per month if your center is in a Tier 3 market, $800 per month if your center is in a Tier 2 market, or $1,000 per month if your center is in a Tier 1 market, on local advertising, after completion of the Grand Opening and Ramp Up Program (described below), to promote your Anytime…

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a cooperative in your area, or there is an existing cooperative in your area when you become a franchisee, you must participate and contribute your share to the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

You must purchase and install certain components of your Information System, including certain computer hardware and software and networking equipment, door readers, key fobs, security and surveillance system, and CCTVs from us, our affiliate or other mandatory supplier or vendor.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

you must obtain all billing and payment processing services from a mandatory vendor.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

For all amounts you owe to us or our affiliates, we have the right to collect these fees by pre-authorized check draft or pre-authorized credit card charge.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

You must purchase uniforms for your employees from a designated uniform vendor.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent access to the information in your computer and iPad, which we can access as we believe is necessary.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

You currently must use the Club Management Software or our designated CRM platform to manage automated emails, text messages, and one to one communications to your members and prospective members.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

You must pay us our then-current fee for such additional training programs plus the cost of travel, lodging and meals.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

A Principal Owner is required to register for, and attend our conference if and when we hold it.

The filing answers no to 2 questions
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderNational 1000+

Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at Anytime Fitness

Anytime Fitness, part of SEB Systems LLC, operates a vast network of 2,271 franchised units alongside 11 company-owned locations. For software vendors, the addressable market is essentially the entire franchise base, as the franchisor exerts strong central control over technology. The system's average unit volume sits at $446,814, and while the network saw a marginal unit contraction of 0.83% year-over-year, the sheer scale of over 2,200 locations makes it a significant target. The operator footprint is highly fragmented, with 159 single-unit operators and only 2 multi-unit operators controlling between 2 and 9 units, concentrated heavily in Texas (20), Florida (16), and California (7).

Who controls software purchasing

Purchasing authority is firmly centralized at the headquarters level. The key executives listed in the FDD who would be involved in or influence a software purchasing decision include Thomas Leverton (Chief Executive Officer), Stacy Anderson (Global Brand President), and Robert Gunkel (Interim Chief Financial Officer). The presence of founders Charles Runyon and Dave Mortensen on the board also suggests a tightly held strategic direction. Because the franchise agreement mandates specific technology systems, a vendor's path to adoption runs through winning approval from this HQ team, not through individual franchisee sales.

Mandated and current tech stack

The FDD is explicit about the technology franchisees must use. The mandated stack includes the AF Coaching program, AF Coaching Dashboard, AF Coaching tools, Club Management Software, and Club Operating Software. A "Provider Program" is also mentioned. While the specific third-party vendors powering these branded systems are not named in the FDD extract, the mandate itself is a critical signal. Any vendor selling complementary or replacement software must position their product against this deeply embedded, HQ-mandated ecosystem.

Procurement, renewals, and timing

Details on the formal procurement process are absent from the available data; the Item 8 procurement signal was not extracted. However, the franchise lifecycle provides clear timing cues. The initial franchise term is 6 years, with a subsequent renewal term of 5 years. The renewal conditions are stringent: franchisees must sign a new agreement that "may contain materially different terms and conditions," update their location to current standards, and complete refresher training. This forced re-evaluation at the 6-year and 11-year marks creates a predictable window when the franchisor could mandate new technology or when franchisees might be more receptive to solutions that ease compliance with updated standards.

How to read the Anytime Fitness FDD

The 2026 Franchise Disclosure Document provides the legal and operational blueprint for the entire system. For a software vendor, the most critical sections are Item 11 (mandated technology, as detailed above) and Item 17 (renewal and termination terms). The document reveals a system under strong central control with a specific, mandated tech stack. To build a complete prospecting list for this and similar franchise systems, use the full FranCloud platform to rank targets by unit count, tech mandates, and decision-maker concentration.

Questions vendors ask

Anytime Fitness, answered from the filing

The buying center includes the Global Brand President, Stacy Anderson, and CEO Thomas Leverton. Given the mandated tech stack, purchasing decisions are centralized at the parent level, SEB Systems LLC, not by individual franchisees.
The FDD mandates the AF Coaching program, AF Coaching Dashboard, AF Coaching tools, Club Management Software, and Club Operating Software. Specific vendor names for these systems are not disclosed in the FDD.
There are 2,282 total units, consisting of 2,271 franchised locations and 11 company-owned units. The system showed a slight year-over-year unit decline of 0.83%.
The procurement model is not detailed in the provided FDD extract. The Item 8 signal regarding designated or approved suppliers was not available, so the specific procurement restrictions remain unknown.
Renewal terms are 5 years, following an initial 6-year term. Franchisees must sign a new agreement, which may contain materially different terms, creating potential windows for new software evaluation tied to these renewal cycles.
The 2026 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed legal and operational disclosures.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

225 operators run 227 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit223
2–9 units2

Top states by locations

AL31
TX20
FL16
WI13
WA8

Ownership

The portfolio behind Anytime Fitness

strategic_multibrand of Purpose Brands.

Sibling brands

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.