You must comply with our then-current advertising and marketing standards and specifications, as set forth in the Operations Manual or otherwise in writing. You must order sales and marketing materials from our approved suppliers and per our standards and specifications. If you desire to use your own advertising materials for any marketing activity, you must obtain our prior approval at least 4 weeks before publication or your first usage, which may be granted or denied in our sole discretion. Use of our Marks and other brand identification materials must be consistent with our approved standards. You may not use our Marks and other brand identification materials on items to be sold or services to be provided without our prior written approval. You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or application, whether web-based or otherwise, or keyword advertising, pay-per-click advertising or other search engine marketing, relating to us, your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram, and other social media accounts, profiles and pages, business FDD 38 managers, and ad accounts related to your Anytime Fitness center or that use our marks. You must provide ownership-level access to any Google My Business Studio profiles. You are ultimately responsible for ensuring that your advertising complies with all applicable laws before using it. We may revoke your right to use any previously approved advertising materials at any time upon notice to you, and you must immediately cease using such advertising materials.
From the filings
Anytime Fitness
FitnessSoftware purchasing at Anytime Fitness is tightly held at headquarters: Club Management Software is mandatory for every club, the Technology System must be purchased from affiliate ProVision, and billing must run through a mandatory vendor. The system spans 2,282 clubs.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
Complete royalty terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Mandated & recommended tech
The systems vendors compete with
3 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
You must comply with our then-current advertising and marketing standards and specifications, as set forth in the Operations Manual or otherwise in writing. You must order sales and marketing materials from our approved suppliers and per our standards and specifications. If you desire to use your own advertising materials for any marketing activity, you must obtain our prior approval at least 4 weeks before publication or your first usage, which may be granted or denied in our sole discretion. Use of our Marks and other brand identification materials must be consistent with our approved standards. You may not use our Marks and other brand identification materials on items to be sold or services to be provided without our prior written approval. You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or application, whether web-based or otherwise, or keyword advertising, pay-per-click advertising or other search engine marketing, relating to us, your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram, and other social media accounts, profiles and pages, business FDD 38 managers, and ad accounts related to your Anytime Fitness center or that use our marks. You must provide ownership-level access to any Google My Business Studio profiles. You are ultimately responsible for ensuring that your advertising complies with all applicable laws before using it. We may revoke your right to use any previously approved advertising materials at any time upon notice to you, and you must immediately cease using such advertising materials.
You must comply with our then-current advertising and marketing standards and specifications, as set forth in the Operations Manual or otherwise in writing. You must order sales and marketing materials from our approved suppliers and per our standards and specifications. If you desire to use your own advertising materials for any marketing activity, you must obtain our prior approval at least 4 weeks before publication or your first usage, which may be granted or denied in our sole discretion. Use of our Marks and other brand identification materials must be consistent with our approved standards. You may not use our Marks and other brand identification materials on items to be sold or services to be provided without our prior written approval. You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or application, whether web-based or otherwise, or keyword advertising, pay-per-click advertising or other search engine marketing, relating to us, your Anytime Fitness Center, or to the Anytime Fitness System without our approval. You must provide us with full admin access (including with log-in information) to all Facebook, Instagram, and other social media accounts, profiles and pages, business FDD 38 managers, and ad accounts related to your Anytime Fitness center or that use our marks. You must provide ownership-level access to any Google My Business Studio profiles. You are ultimately responsible for ensuring that your advertising complies with all applicable laws before using it. We may revoke your right to use any previously approved advertising materials at any time upon notice to you, and you must immediately cease using such advertising materials.
We have a separate agreement with Guidant Financial Group that requires that we are paid $1,000 as a referral fee for each client that engages in their retirement rollover program. There is no direct affiliation between Guidant Financial Group and us. 3. RV Now, LLC (“RVN”), an affiliate of ABC Financial Services, Inc. (“ABC”), our designated billing processor, also offers financing to our franchisees for the “reinvention” of their Anytime Fitness center to conform to our current standards after their 5-year anniversary. This financing is, however, still subject to credit approval. You will also need to use ABC as your billing processor to qualify for this loan. Under this arrangement, RVN may offer to loan you up to $40,000 for your reinvention. RVN will charge you a 3% origination fee for this financing. You will repay the loan in fixed monthly payments, ranging from 12 months to 48 months. No down payment is required. The first payment will be due 30 days after you sign the loan documents but it will only be an interest payment. The regular monthly payments will begin 60 days after you sign RVN’s loan documents. As of the issuance date of this Disclosure Document, interest rates for this financing range from 8.99% to 11.99% per annum, depending on the strength of your credit and credit availability. The amount of the monthly payment will depend on the amount financed, the interest rate, and the term for repayment. RVN will require you to pledge a security interest in the accounts receivable, member contracts, payment intangibles and proceeds of your Anytime Fitness center, and you will also need to personally guarantee the note. Under our agreement with RVN, we will guaranty 50% of any amounts that you fail to pay under the loan documents with RVN. In consideration for that agreement, RVN pays us 50% of any origination fees it collects from you.
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information in your computer and iPad, which we can access as we believe is necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days following your fiscal year end, you will, at your own expense, provide us with copies of your financial statements (reviewed by your accountant), including an income statement for the fiscal year just ended and a balance sheet, cash flow statement, and any other document accompanying your…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may modify, suspend, replace, discontinue or add to any Technology Platforms at any time and you must comply with such changes at your expense.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may derive revenue from your purchases or leases of goods, services, supplies, fixtures, equipment, inventory and products from our mandatory, designated or preferred suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
Once you begin operating, we expect the items you purchase that meet our specifications will represent approximately 70% of your total expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable fee of $300 before we will consider approving their application.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
If requested by us, you will take all further action and execute all documents necessary to convey and assign to us all telephone and fax numbers that have been used in the operation of your Anytime Fitness Center, as well as any other registrations or listings for any Technology Platforms that include the words…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
Compliance with the PCI DSS is your responsibility.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
A representative of ours may make visits to your Anytime Fitness Center to ensure compliance with all required standards, specifications and procedures.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Operations Manual consists of one or more manuals, technical bulletins or other written materials available electronically and may be modified by us periodically in our discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Before you acquire any site, you must submit to us information and materials we require and obtain our approval to your site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish or have established on your behalf, any digital or electronic medium or method of communication, including a website, web page, review or opinion page, social media and/or social networking site, channel, avatar, profile, including an online business profile, account, hashtag, user name or…
Is a minimum grand opening advertising spend required?
YesItem 11
You must conduct a grand opening advertising and promotional program (“Grand Opening and Ramp Up Program”) for your center.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must invest a minimum of $600 per month if your center is in a Tier 3 market, $800 per month if your center is in a Tier 2 market, or $1,000 per month if your center is in a Tier 1 market, on local advertising, after completion of the Grand Opening and Ramp Up Program (described below), to promote your Anytime…
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative in your area, or there is an existing cooperative in your area when you become a franchisee, you must participate and contribute your share to the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase and install certain components of your Information System, including certain computer hardware and software and networking equipment, door readers, key fobs, security and surveillance system, and CCTVs from us, our affiliate or other mandatory supplier or vendor.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
you must obtain all billing and payment processing services from a mandatory vendor.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
For all amounts you owe to us or our affiliates, we have the right to collect these fees by pre-authorized check draft or pre-authorized credit card charge.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.
People
Must employees wear uniforms specified by the franchisor?
YesItem 8
You must purchase uniforms for your employees from a designated uniform vendor.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information in your computer and iPad, which we can access as we believe is necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You currently must use the Club Management Software or our designated CRM platform to manage automated emails, text messages, and one to one communications to your members and prospective members.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
You must pay us our then-current fee for such additional training programs plus the cost of travel, lodging and meals.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
A Principal Owner is required to register for, and attend our conference if and when we hold it.
The filing answers no to 2 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
The vendor opportunity at Anytime Fitness
Anytime Fitness runs 2,282 total clubs — 2,271 franchised and 11 company-owned — headquartered in Minnesota. Item 19 reports average total revenue of $446,814 for the 1,683 franchised centers open the full 12 months ended February 28, 2026 and using AF Coaching. Franchised outlets fell 0.83% year over year — a signal of a mature, consolidating system rather than a land grab.
Who controls software purchasing
Item 2 names Thomas Leverton as Chief Executive Officer, Charles Runyon and Dave Mortensen as Board Members and Founders, Stacy Anderson as Global Brand President, and Robert Gunkel as Interim Chief Financial Officer. Anytime Fitness is part of Purpose Brands, alongside sibling brands The Bar Method, Basecamp Fitness, Orangetheory Fitness, and Waxing the City. Below headquarters, 160 mapped operators (just 1 multi-unit) run roughly 161 located clubs, concentrated in Texas (19), Florida (16), California (7), Minnesota (5), and New Jersey (4) — a mostly single-unit operator base.
Tech named in the FDD, and what is actually required
Franchisees must give HQ full admin access to Facebook, Instagram and other social media accounts, and ownership-level access to Google Business profiles, under Item 11. The Club Management Software is required for all Anytime Fitness centers, and franchisees currently must use it or the designated CRM platform to manage automated emails, texts, and member communications; the software is also the required channel for processing ancillary-service payments such as personal training and nutrition. Franchisees must use an iPad for certain membership, club-management, and AF Coaching functions. The Technology System must be purchased from affiliate ProVision under Item 8, and billing and payment processing must come from a mandatory vendor. Affiliate Healthy Contributions, which runs an online portal for fitness membership programs, must be used for group membership, reimbursement and voucher programs. Anytime Fitness is currently the only designated vendor of AF Coaching, a required program delivered partly through a digital health and wellness platform in a mobile app, and of the optional Provider Program described in Item 11.
Procurement, renewals, and timing
Item 8 lists mandatory, designated and preferred vendors: mandatory vendors for billing and payment processing and the Technology System (affiliate ProVision), designated vendors for the Club Management Software and architectural Construction Documents ($12,825 to $26,075), and preferred vendors for the Grand Opening and Ramp Up Program; franchisees may propose alternate suppliers for approval. The initial term is 6 years, and renewal runs 5 years, requiring written notice, full compliance, an updated location, a signed general release, a renewal fee, and refresher staff training — on terms that may change materially.
How to read the Anytime Fitness FDD
The embedded PDF viewer below holds Anytime Fitness's 2026 Franchise Disclosure Document, covering the Item 8, 11, 17, and 19 language cited above. Talk to FranCloud for a ranked list of franchise systems that fit your product better than a cold guess would.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Anytime Fitness, answered from the filing
Read the filing itself
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Operator footprint
Who runs the locations
160 operators run 161 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 19 |
|---|---|
| FL | 16 |
| CA | 7 |
| MN | 5 |
| NJ | 4 |
Ownership
The portfolio behind Anytime Fitness
Ownership: Purpose Brands.
Sibling brands
Related Fitness brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.