From the filings

Mandated tech stackHQ-led decisions

Orangetheory Fitness

Fitness

OTF Franchisor, LLC and its affiliate OTF Sourcing set software policy at the corporate level: Item 8 names Orangetheory as sole supplier of the Management Software and one of the approved suppliers for a CRM system, while OTF Sourcing controls fitness equipment and the proprietary OTbeat monitoring hardware. The system ended 2025 with 1,224 studios, 1,209 of them franchised and 15 affiliate-owned, giving vendors a sizeable addressable base to evaluate.

For software vendors selling into US franchise brands.

Live signals

Total units
1,224
1,209 franchised
Unit growth YoY
-5.768%
vs prior filing
AUV
$802K
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$60K
per unit
Investment range
$765K–$1.10M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

11%of gross sales (FY2026)

Ongoing fees: 11% of gross sales (FY2026)Royalty 8%, Ad fund 3%. Total 11% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 8%Ad fund 3%

Franchisor behaviours

What the franchisor requires

29 requirements the franchisor states in this filing, each in its own words; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You agree to establish and maintain at your own expense a bookkeeping, accounting, and recordkeeping system conforming to the requirements and formats (including, at our option, the accounting principles) that we prescribe from time to time in the Manuals and otherwise in writing.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

In addition, we and our Affiliates may, through the Technology System or otherwise, have independent access to Member Information.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 90 days after the end of each fiscal year, a profit and loss and source and use of funds statement(s) for the Studio for the recently completed fiscal year, and a balance sheet for the Studio as of the end of such fiscal year

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, we are the only approved supplier of the Management Software and other prescribed Required Software and are one of the approved suppliers for a cloud-based customer relationship management system.

Is there a franchisee advisory council, association or committee?

Yes

Franchise agreement

We have established a franchisee advisory council (“FAC”) to serve as an advisory council to us with respect to issues relating to advertising, marketing, operations, new products and services, and other matters relating to Studios.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may change approved and required suppliers from time to time, and we or our affiliates may be approved or designated suppliers for certain items.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

OTF Sourcing has arrangements with certain suppliers to receive rebates as a result of required purchases by franchisees from these suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

70

Item 8

We estimate that the cost to purchase and lease all equipment, inventory and other items and services that we require you to obtain from us or our affiliates, from designated suppliers, or in accordance with our specifications is approximately 90% of the total cost to purchase and lease equipment, inventory, and…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you seek approval of a new supplier (or if the supplier applies directly to us for approval), we will require the supplier pay us a nonrefundable 22 fee of $300 before we will consider approving their application.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to offer products or use any supplies, Operating Assets, or services that we have not approved or to purchase or lease from a supplier or service provider that we have not approved (but only for items for which we have not mandated a sole supplier), you must submit a written request for approval and…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You acknowledge that as between you and us, we have the sole rights to and interest in all Identifiers.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

To the extent applicable, you must abide by: (i) the Payment Card Industry Data Security Standards enacted by the applicable card associations (as they may be modified from time to time or as successor standards are adopted);

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

We may periodically coordinate or conduct market research studies and similar programs for the Studio network, and you must assist us in collecting information (including by distributing surveys to your Studio's members and encouraging members to complete surveys on the System Website (defined in Section 7(g)…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We may at any time during your business hours, and without prior written notice to you, examine and audit the Studio's business, bookkeeping and accounting records, sales and income tax records and returns, and other records.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

But we can unilaterally modify the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 8

We must approve the site for your Studio and the site must meet our then-current site criteria.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

You may not establish or maintain any social media accounts utilizing any usernames, or otherwise associating with the Marks, without our advance written consent.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must conduct a presale/grand opening program we approve.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

of the Term at least the greater of (a) 2% of the Studio’s Gross Sales from the prior month or (b) $2,500 on advertising, promotions and public relations within the Territory.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Franchise agreement

If an association of Studio franchise owners is established in a geographic area in which your Studio is located (the “Co-op”), you must join and actively participate in it.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

(iii) be purchased or leased only from suppliers or service providers that we have expressly approved; and/or (iv) be purchased or leased only from a single source that we designate (which may include us or our Affiliates or a buying cooperative organized by us or our Affiliates).

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Currently, you must purchase marketing materials, certain construction materials for build-out such as lighting, rubber flooring, lockers, tile, bathroom and shower fixtures, plastic laminate, paint, corner guards, reception desk, retail merchandise display wall and interior logo sign, manuals, membership key tags…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You must sign and deliver to us the documents we periodically require to authorize us to debit your checking account automatically for the Royalty, Brand Fund Contributions, and other amounts due under this Agreement or any related agreement between us (or our Affiliates) and you at the dates specified in the Manuals…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must designate a full-time, on-premises manager who (a) devotes his or her full working time and best efforts to the day-to-day, on-premises operations of the Studio

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

System Standards do not include any mandatory requirements on your employee’s wages, working conditions, hours, staffing levels, shift timing or other terms of employment, but may specify uniforms and appearance to meet brand standards.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

You must obtain, maintain, and use the hardware, software, other equipment, and network connections that we specify periodically in the Manuals, including the hardware, software, other equipment, and network connections necessary to operate our point of sale system, the membership management system, the accounting…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

In addition, we and our Affiliates may, through the Technology System or otherwise, have independent access to Member Information.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

Refresher Training Currently, $250 per On demand We periodically may require you (or your Fees day per person Principal Owner) and/or, at our option, trained.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

Currently, we require attendance at our Convention (which we expect will be less than $1,000 per person in 2025) and training summit (which we expect will be less than $600 per person in 2025).

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderNational 1000+

Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at Orangetheory Fitness The Orangetheory system ended 2025 with 1,224 studios, 1,209 of them franchised and 15 affiliate-owned; the franchisor itself does not operate any studios. Franchised outlets fell 5.8% year over year, which puts renewal and vendor-swap decisions in play across the system now rather than on some future date.

Who controls software purchasing OTF Franchisor, LLC and its affiliate OTF Sourcing hold designated- or approved-supplier status for the core technology stack. Item 8 names the franchisor as the only approved supplier of the Management Software and other prescribed Required Software, and one of the approved suppliers for a cloud-based CRM system. OTF Sourcing is the sole approved supplier for fitness equipment, free weights and cardio equipment, and for Orangetheory's proprietary OTbeat heart-rate monitoring hardware (straps and pods). Franchisees buy from the sources HQ designates; the franchisor may limit the approved suppliers a franchisee may deal with and designate sources it must use.

Procurement, renewals, and timing Item 8's supplier model is designated suppliers only: for many items Orangetheory names a single source, and for others franchisees may request approval of an alternative supplier, with final discretion resting with Orangetheory. The initial franchise term runs 10 years; Item 17 renewal requires six months' notice, equipment repair and remodeling, a successor franchise fee, and a signed current-form agreement. CEO Thomas Leverton and Brand President Lauren Cody sit atop the buying chain that sets these standards.

How to read the Orangetheory Fitness FDD The embedded PDF viewer below holds Orangetheory Fitness's 2026 Franchise Disclosure Document. Item 8 covers the supplier restrictions above, Item 11 the Technology System requirements, and Item 19 the $802,145 average for the 1,189-studio cohort that was open and operating for the trailing 12 months. Talk to FranCloud for a ranked list of franchise systems where your product fits this well.

Questions vendors ask

Orangetheory Fitness, answered from the filing

OTF Franchisor, LLC and affiliate OTF Sourcing set software policy at HQ. Item 8 names the franchisor as sole supplier of the Management Software and one of the approved suppliers for a CRM system, and names OTF Sourcing as sole supplier for the OTbeat monitoring hardware.
The FDD requires a Technology System (management software plus a cloud-based CRM) and Orangetheory's proprietary OTbeat heart-rate monitors. Orangetheory or its affiliate OTF Sourcing is the designated supplier for each; Item 11 sets the full technology requirements.
The system ended 2025 with 1,224 studios, 1,209 of them franchised and 15 affiliate-owned. The franchisor itself does not operate any studios.
Item 8's model is designated suppliers only: Orangetheory is sole supplier for Management Software and one of the approved suppliers for the CRM system, while OTF Sourcing is sole supplier for fitness equipment and OTbeat hardware.
The initial term runs 10 years. Item 17 renewal requires six months' notice, equipment repair and remodeling, a successor franchise fee, and a signed current-form agreement — with franchised outlets down 5.8% year over year, some of that renewal activity is already underway.
The embedded PDF viewer below holds Orangetheory Fitness's 2026 Franchise Disclosure Document. Item 8 covers supplier restrictions, Item 11 the Technology System, and Item 19 the $802,145 average for the 1,189-studio measurement cohort.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1,148 operators run 1,233 mapped locations. 34 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1,114
2–9 units33
10–24 units1

Top states by locations

NY9
WA9
CO4

Ownership

The portfolio behind Orangetheory Fitness

strategic_multibrand of Purpose Brands.

Related Fitness brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.