The vendor opportunity at The Budlong
The Budlong is a quick-service restaurant brand operating 6 company-owned locations across five states—Connecticut, Washington, Michigan, Minnesota, and Iowa. All units are under the direct control of Craveworthy LLC, a strategic multi-brand operator that also manages Fresh Brothers, GENGHIS GRILL, Gregorys Coffee, Sigri Indian BBQ, Taim Mediterranean Kitchen Franchising, and Wing It On! The brand has no franchised locations, so the addressable market for software vendors is limited to these 6 units, but the centralized ownership simplifies the sales process. Average unit volume (AUV) is not disclosed in the 2025 FDD, and year-over-year unit growth is not reported. The franchise agreement carries a 6.0% royalty and a 10-year initial term, with renewal options available. Because no technology systems are mandated or recommended, the entire tech stack is potentially open to new vendor relationships.
Who controls software purchasing
All purchasing decisions for The Budlong flow through the Craveworthy LLC headquarters. The FDD lists the following executives in Item 1: Gregg Majewski (Manager), Kristin Albert (Senior Vice President of Operations), Justin Egan (Vice President of Marketing), Joshua Halpern (Chief Business Officer), and Marci Rude (Vice President Development). With no franchisees to influence buying, the HQ team—particularly the Chief Business Officer and VP of Marketing—are the likely decision-makers for software investments. The operator footprint confirms 10 mapped operators across approximately 10 located units, but all are single-unit and none are multi-unit franchisees, reinforcing the centralized procurement model.
Mandated and current tech stack
The 2025 FDD does not identify any mandated or recommended technology systems for The Budlong. Item 11, which typically lists required POS, back-office, or operational software, contains no such disclosures. This absence means the brand may be using a patchwork of systems chosen at the store level or inherited from Craveworthy, but no vendor names are publicly tied to the franchise. For software vendors, this represents a greenfield opportunity to pitch solutions ranging from point-of-sale to inventory management, loyalty, and HR platforms, provided they can engage the HQ team.
Procurement, renewals, and timing
Item 8 of the FDD, which would outline procurement requirements (designated supplier, approved supplier, or open market), was not extracted, so the formal procurement model is unknown. The renewal terms in Item 17 state that a franchisee in good standing may enter into a successor agreement for an additional 10 years, subject to modernization to then-current standards and a successor franchise fee. The franchisee must provide notice of intent to renew between 6 and 12 months before expiration. Because all units are company-owned, these renewal cycles may not directly trigger software RFPs, but any expansion or system overhaul at the corporate level could open contract windows. With no disclosed unit growth, timing is speculative.
How to read the The Budlong FDD
The 2025 Franchise Disclosure Document is the authoritative source for vendor due diligence. It is filed with state franchise regulators and available in the embedded PDF viewer below. Key sections for software vendors include Item 11 (required technology), Item 8 (procurement restrictions), and Item 17 (renewal and modernization clauses). Because the brand is part of a multi-brand group, vendors should also review sibling brand FDDs for potential cross-selling opportunities. For a ranked target list of franchise brands aligned with your software, contact FranCloud.