Fresh Brothers

The vendor opportunity at Fresh Brothers

Fresh Brothers operates 21 quick-service restaurant locations, all of which are company-owned. The system is managed by Craveworthy LLC, with no parent company on file. For software vendors, the total addressable market is limited to these 21 units, spread across at least five states including Connecticut, Minnesota, Iowa, Virginia, and Michigan. The franchise does not report average unit volume (AUV) or year-over-year unit growth in its most recent FDD. The royalty rate is 6.0%, and the initial franchise term runs for 10 years. While the current unit count is modest, vendors should monitor any franchising acceleration under the Craveworthy LLC management platform.

Who controls software purchasing

All software purchasing decisions appear to flow through the headquarters entity, Craveworthy LLC. The FDD lists five key executives: Gregg Majewski (Manager), Kirk Hillabrand (Senior Vice President of Franchise Operations), Justin Egan (Vice President of Marketing), Joshua Halpern (Chief Business Officer), and Nick Waeltz (Senior Vice President, Real Estate and Construction). Joshua Halpern, as Chief Business Officer, is the most likely initial point of contact for enterprise software evaluations, though no dedicated technology leadership role is disclosed. Because the system is entirely company-owned, there are no multi-unit franchisees to influence or bypass HQ decisions.

Mandated and current tech stack

The only technology explicitly mandated in the FDD is the point-of-sale system. The franchisor requires franchisees to use a POS system designated by the brand, though the specific vendor name is not disclosed in the filing. No other operational, marketing, or back-office systems are listed as mandated or recommended. This suggests a relatively lean tech stack or one where the franchisor has not yet formalized additional technology requirements. Vendors offering POS-adjacent solutions, such as online ordering, loyalty, or labor scheduling, should investigate integration pathways with whatever POS is currently deployed across the 21 locations.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, meaning the franchisor’s policy on designated versus approved suppliers for general purchasing is not detailed in the available extract. For software specifically, the POS mandate indicates a designated-supplier approach for that category. Renewal terms require franchisees to provide notice of intent to renew between 6 and 12 months before the 10-year agreement expires. Renewal also requires payment of a successor franchise fee, modernization to then-current standards, and execution of the then-current franchise agreement, which may contain materially different terms. For vendors, the renewal window represents a potential trigger for technology upgrades, though with all units currently company-owned, these cycles are internal rather than franchisee-driven.

How to read the Fresh Brothers FDD

The 2026 Franchise Disclosure Document provides the regulatory baseline for understanding Fresh Brothers’ operations, fees, and obligations. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training), which contains the POS mandate, and Item 17 (renewal, termination, transfer, and dispute resolution), which outlines the renewal conditions and notice periods. The operator footprint mapped by FranCloud shows 9 operators across approximately 9 located units, all single-unit operators, confirming the company-owned structure. Use the embedded FDD viewer below to search for additional technology references or supplier requirements that may impact your sales strategy. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.