Wing It On!

The vendor opportunity at Wing It On!

Wing It On! is a quick-service restaurant concept headquartered in Illinois with 12 total units—8 franchised and 4 company-owned. The brand reported an average unit volume (AUV) of $581,953.99 in its 2025 FDD, with a 6.0% royalty on gross sales and a 10-year initial franchise term. Year-over-year unit growth declined by 27.273%, signaling a contracting footprint that software vendors should weigh carefully.

The operator base is entirely single-unit: 17 mapped operators run approximately 17 located units, with no multi-unit franchisees. The top states by unit count are Florida (3), New Jersey (2), Alabama (2), Connecticut (2), and New York (2). This concentrated, single-operator structure means every sale is a direct conversation with the owner-operator, but the total addressable unit count is just 12.

Who controls software purchasing

Purchasing authority sits at the HQ level. The 2025 FDD lists President Matt Ensero as the senior-most brand executive, supported by a management team from Craveworthy LLC: Manager Gregg Majewski, SVP of Operations Kristin Albert, VP of Marketing Justin Egan, and Chief Business Officer Joshua Halpern. For software vendors, Ensero and Albert are the likely operational and financial decision-makers, while Egan may influence marketing and customer-facing technology choices.

No parent company is disclosed, and the brand appears independently owned. The absence of a private equity or large franchisor parent simplifies the org chart but also means there is no centralized procurement department beyond this small leadership group.

Mandated and current tech stack

The only mandated technology disclosed in the 2025 FDD is the point-of-sale system: Toast POS by Toast, Inc. All locations must use it. No other mandated or recommended operational software—such as inventory management, labor scheduling, or accounting platforms—is named in the filing. This creates a clear opening for vendors whose solutions integrate with or complement Toast, but also means the existing tech stack beyond POS is undefined from a compliance standpoint.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so there is no disclosed designated-supplier or approved-supplier program. Vendors should assume an open procurement environment unless told otherwise during discovery.

Renewal timing is governed by Item 17. Franchisees in good standing may enter a successor agreement for an additional 10-year term, provided they modernize to then-current standards, pay a successor fee, and sign the then-current franchise agreement—which may contain materially different terms. Notice of intent to renew must be given between 6 and 12 months before expiration. With only 12 units and negative recent growth, renewal-driven software evaluation windows will be infrequent but highly predictable when they occur.

How to read the Wing It On! FDD

The full 2025 Wing It On! Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the franchise system, including Item 11 (franchisor’s obligations) where the Toast POS mandate appears, Item 17 (renewal) where the 10-year successor term and modernization clause are detailed, and Item 1 (the franchisor) where the HQ executive roster is listed. Review these sections to validate the tech mandate, identify decision-maker titles, and assess the contractual hooks that could trigger software evaluation cycles.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on unit counts, tech mandates, and decision-maker access.