ADPADP, Inc.
MandatoryYou must use the following software: ADP
+56.863% units YoYHQ-led decisions
Stretch Zone
Personal servicesSoftware purchasing at Stretch Zone is controlled at the headquarters level, with Chief Information Officer Keith Trawick overseeing technology decisions. The franchisor mandates a specific stack including ClubReady for operations and ADP for payroll across its 243 total units. For vendors, this represents a concentrated, top-down sales opportunity into a rapidly growing system that added units at a 56.9% year-over-year clip.
Mandated & recommended tech
The systems vendors compete with
8 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
Career Plug
MandatoryYou must use the following software: Career Plug
Club Ready Client Bookings
MandatoryClub Ready Client Bookings listed as subject in training table
Club Ready Reporting
MandatoryClub Ready Reporting listed as subject in training table
ClubReady
MandatoryYou must use the following software: Club Ready
Perkville
MandatoryYou must use the following software: Perkville
QuickBooks OnlineIntuit Inc.
MandatoryYou must use the following software: QuickBooks Online
Stretch Net
MandatoryStretch Net is listed as a training subject for Owners Training and Virtual Front Desk Training, suggesting it is a required system.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
243
240 franchised
Unit growth YoY
+56.863%
vs prior filing
AUV
$417K
Item 19, 2023
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
—
per unit
Investment range
$292K–$554K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
The vendor opportunity at Stretch Zone
Stretch Zone operates 243 total units, 240 of which are franchised, making it a concentrated addressable market for software vendors. The system generated an Average Unit Volume of $417,365 and expanded at a 56.9% year-over-year growth rate, signaling a steady pipeline of new location openings. The brand is part of SZ PEP Holdco, LLC and is headquartered in Florida. For a vendor, the opportunity is not in convincing individual franchisees to adopt a tool, but in winning a single HQ mandate that rolls out across the entire network.
Who controls software purchasing
The 2023 FDD names Keith Trawick as Chief Information Officer, placing him at the center of technology evaluation and procurement. Other relevant executives include President and CEO Tony Zaccario and Vice President of Marketing Lindsey McFadden. The operator footprint shows 66 mapped operators, 14 of which are multi-unit, but the mandated nature of the tech stack indicates that unit-level operators have little to no autonomy in software selection. The buying center is firmly at headquarters.
Mandated and current tech stack
Stretch Zone mandates a specific set of systems for its franchisees. ClubReady handles client bookings and reporting, while ADP is the required payroll provider. The stack also includes Career Plug, Perkville, and QuickBooks Online by Intuit Inc. A proprietary system called Stretch Net is also mandated. For any vendor selling adjacent functionality—such as advanced scheduling, HR, or marketing automation—the integration landscape and the presence of an in-house system are critical factors to address in a pitch.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract detailing the procurement process, but the existence of a mandated list strongly suggests a designated-supplier model. The initial franchise term is 10 years, and renewal conditions include signing a materially different agreement, executing a release of claims, and completing required refurbishments or relocations. With 240 franchised locations on 10-year cycles and rapid new unit growth, the most accessible contracting windows are likely tied to new store openings rather than renewal churn.
How to read the Stretch Zone FDD
The 2023 Franchise Disclosure Document provides the foundational intelligence a software vendor needs to qualify Stretch Zone as a target. Key sections include Item 1 for executive names, Item 11 for the mandated technology stack, and Item 17 for renewal timing. The embedded viewer below contains the full filing. Use it to verify the systems already in place and to identify the specific contractual obligations that could drive a technology switch.
For a ranked list of franchise systems that match your ideal customer profile, including unit counts, tech stacks, and HQ buyer names, FranCloud can help.
Questions vendors ask
Stretch Zone, answered from the filing
Keith Trawick, Chief Information Officer, is the named technology executive. Given the mandated tech stack, purchasing decisions are centralized at HQ, making the CIO the primary entry point for software vendors.
The 2023 FDD mandates ClubReady for client bookings and reporting, ADP for payroll, Career Plug, Perkville, QuickBooks Online, and a proprietary system called Stretch Net.
Stretch Zone has 243 total units, consisting of 240 franchised and 3 company-owned locations. The system is concentrated in Florida (31), Arizona (15), and Colorado (15).
The most recent FDD does not disclose a specific procurement or supplier approval process in Item 8. Vendors should assume a designated-supplier model given the list of mandated technology systems.
Franchise agreements run for 10-year initial terms. Renewals require signing a materially different agreement and a facility upgrade. With 56.9% recent unit growth, new location openings present the most frequent contracting opportunities.
The 2023 Stretch Zone Franchise Disclosure Document was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page — buy the original PDF to download, search, and annotate it.
View only A one-time purchase — the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Stretch Zone files a new annual FDD — usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
66 operators run 86 mapped locations — 14 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit52
2–9 units14
Top states by locations
| FL | 31 |
|---|---|
| AZ | 15 |
| CO | 15 |
| AL | 7 |
| CA | 6 |
Ownership
The portfolio behind Stretch Zone
parent_company of SZ PEP Holdco, LLC.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.