QuickBooksIntuit Inc.
MandatoryYou must purchase and use any hardware and software programs we designate. Presently, we require you to install and use the following hardware and software: ... QuickBooks
+3.226% units YoYHQ-led decisions
The Wellness Way
Personal servicesSoftware purchasing at The Wellness Way is controlled at the franchisor level, with a mandated proprietary system and specific ancillary tools already in place. The brand operates 54 total units (32 franchised, 22 company-owned), creating a compact but concentrated addressable market for vendors. Understanding the existing tech stack and the leadership team is critical before pitching.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
The Wellness Way System Software
MandatoryWe will also provide access to our The Wellness Way System Software (or such other software or technology which may be later developed).
Xray Marking Software
MandatoryYou must purchase and use any hardware and software programs we designate. Presently, we require you to install and use the following hardware and software: ... Xray Marking Software
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
54
32 franchised
Unit growth YoY
+3.226%
vs prior filing
AUV
$863K
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$15K
per unit
Investment range
$77K–$278K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at The Wellness Way
The Wellness Way is a personal-services franchise headquartered in Wisconsin with 54 total units, 32 of which are franchised. The system reported an average unit volume (AUV) of $862,905 in its 2026 FDD. Year-over-year unit growth sits at 3.226%, indicating a slow but steady expansion trajectory. For software vendors, the immediate addressable market is those 32 franchised locations, though the 22 company-owned units may also be in play depending on the solution. The royalty rate is 5.0%, and the initial franchise term runs 7 years.
Who controls software purchasing
Technology decisions are centralized at the franchisor level. The FDD lists Dr. Patrick Flynn as Founder, Nicole Seidel as Chief Executive Officer, and Brandon Flynn as Vice President of Marketing. Crystal Pranke serves as Franchise Manager, and Dr. Jordan Weil is the Assistant Franchise Manager. For any software pitch, the CEO and Founder are the most likely buying-center contacts. There is no parent company on file; the brand appears independently owned. No multi-unit operators are mapped in our corpus, reinforcing the HQ-driven procurement dynamic.
Mandated and current tech stack
The FDD mandates three specific systems. The Wellness Way System Software is the proprietary operational backbone. QuickBooks by Intuit Inc. is mandated for accounting. Xray Marking Software is also mandated, though its exact function within the clinical workflow is not detailed in the FDD. These mandates mean any competing solution must either integrate with the proprietary system or displace a mandated vendor, which requires a direct conversation with HQ. No other mandated or recommended technology is disclosed.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Renewal conditions, however, are explicit. Franchisees may renew for successive 7-year terms if they comply with the agreement, pay a renewal fee, make capital expenditures to maintain system uniformity, satisfy all monetary obligations, and sign the then-current Franchise Agreement. Critically, that new agreement may have materially different terms, including updated technology requirements. This creates a potential window for vendors to influence the tech stack as renewal cycles approach. With modest unit growth, the primary sales motion will be replacement or upsell into the existing base rather than new-unit deployment.
How to read the The Wellness Way FDD
The 2026 FDD is the primary source for all data on this page. It details the executive team, mandated technology, unit counts, and financial performance representations. The embedded viewer below contains the full document. For vendors, the most actionable sections are Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal terms). Understanding these sections will clarify who to call, what they already use, and when contracts might open. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
The Wellness Way, answered from the filing
The FDD lists Dr. Patrick Flynn (Founder), Nicole Seidel (CEO), and Brandon Flynn (VP of Marketing) as key executives. The CEO and Founder are the likely final decision-makers for system-wide technology mandates.
The FDD mandates The Wellness Way System Software (proprietary), QuickBooks by Intuit Inc. for accounting, and Xray Marking Software. No other mandated systems are disclosed.
There are 54 total units: 32 franchised and 22 company-owned. This is a small, personal-services chain with headquarters in Wisconsin.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so designated-supplier versus approved-supplier status is unknown.
The initial franchise term is 7 years. Renewal requires signing a then-current agreement, which may have materially different terms. Unit growth is modest at 3.2%, suggesting limited greenfield openings.
The 2026 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.