QuickBooksIntuit
Mandatoryated costs of this Network license agreement is estimated at $500 per year. You are also required to maintain a subscription to the accounting software designated by us, currently QuickBooks, which is
From the filings
+3.226% units YoYHQ-led decisions
The Wellness Way
Personal servicesSoftware purchasing at The Wellness Way is controlled at the franchisor level, with a mandated proprietary system and specific ancillary tools already in place. The brand operates 54 total units (32 franchised, 22 company-owned), creating a compact but concentrated addressable market for vendors. Understanding the existing tech stack and the leadership team is critical before pitching.
For software vendors selling into US franchise brands.
Live signals
Total units
54
32 franchised
Unit growth YoY
+3.226%
vs prior filing
AUV
$863K
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$15K
per unit
Investment range
$77K–$278K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
FacebookMeta
e the right to remove your webpage/information. You may not develop, maintain or authorize any other webpage, internet site or social networking site, including but not limited to Facebook, Instagram,
InstagramMeta
t to remove your webpage/information. You may not develop, maintain or authorize any other webpage, internet site or social networking site, including but not limited to Facebook, Instagram, X, and Ti
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use and maintain the standard chart of accounts and use the accounting program specified by Franchisor from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
Franchisor shall have full access to all of Franchisee’s computer and point-of-sale data and systems and all related information by means of direct access, either in person or by telephone, modem or Internet to permit Franchisor to verify Franchisee’s compliance with its obligations under this Agreement.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
As of the date of this Agreement, Franchisee is required to submit to Franchisor a profit and loss statement and balance 22 © The Wellness Way Franchise LLC 2026 Franchise Agreement sheet, prepared according to Franchisor’s standard chart of accounts within thirty (30) days of the close of each calendar month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We retain the right to designate The Wellness Way Franchise LLC, WWE, DPCF Management, or another affiliate of us as a designated supplier of other products or services, to charge a fee for products or services offered, and to earn a profit on those products or services.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may revoke its approval of any item, service or supplier at any time by notifying Franchisee.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In 2025, our total revenue was $2,261,677, and $0 or 0% of our total revenue was derived from required purchases or leases of products or services acquired by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates currently receive rebates or other compensation from certain suppliers of equipment, supplies, and merchant services, based on purchases made by franchisees, and we reserve the right to receive compensation from suppliers in the future.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our expenses to evaluate goods, services or suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee desires to acquire any products or services that Franchisor has not approved, Franchisee shall submit a request for approval to Franchisor.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
if requested, assign all telephone listings and all telephone and facsimile numbers for the Franchised The Wellness Way Clinic to Franchisor or its designee
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We have the right, at our discretion, to conduct in-person, virtual, and/or third-party inspections of your franchised business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to add to or otherwise modify the Confidential Operations Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules prescribed by Franchisor; provided, however, that no such addition or modification shall materially alter Franchisee’s…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You are responsible for locating the proposed site for your The Wellness Way Clinic, and you must submit your selection to us for approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, maintain or authorize any other webpage, internet site or social networking site, including but not limited to Facebook, Instagram, X, and Tik Tok, (the “Platform”) that mentions or describes you, your Franchised The Wellness Way Clinic, or the services provided through your clinic or which…
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend the minimum amount that we specify on grand opening marketing during the first 3 months of operation, which will not be less than $2,000.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
Additionally, we may require you to join and participate in any Marketing Cooperative encompassing the territory in which your Franchised The Wellness Way Clinic is operated.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
If we designate one or more exclusive suppliers for a particular good or service, you may not utilize an alternative supplier.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase required items from our approved vendors and according to our standards and specifications as prescribed.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require all fees payable to us to be paid through auto debit pursuant to the authorization attached to the Franchise Agreement.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Franchised The Wellness Way Clinic must always be under the supervision of a Designated Managing Chiropractor and Office Manager, who regularly spend 25 hours or more in the Franchised The Wellness Way Clinic, unless you have received a written approval from TWW for an alternate arrangement.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall abide by any uniform or dress code requirements stated in the Confidential Operations Manual or otherwise.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisor requires Franchisee to acquire, install and use computer and point-of-sale systems consisting of hardware and software in accordance with Franchisor’s specifications.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor shall have full access to all of Franchisee’s computer and point-of-sale data and systems and all related information by means of direct access, either in person or by telephone, modem or Internet to permit Franchisor to verify Franchisee’s compliance with its obligations under this Agreement.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
If you have to repeat initial training or require additional training, we may charge you.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance at TWW’s Annual or Bi-Annual Conference is mandatory if a conference is held.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a gift card program?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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- 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
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The vendor opportunity at The Wellness Way
The Wellness Way is a personal-services franchise headquartered in Wisconsin with 54 total units, 32 of which are franchised. The system reported an average unit volume (AUV) of $862,905 in its 2026 FDD. Year-over-year unit growth sits at 3.226%, indicating a slow but steady expansion trajectory. For software vendors, the immediate addressable market is those 32 franchised locations, though the 22 company-owned units may also be in play depending on the solution. The royalty rate is 5.0%, and the initial franchise term runs 7 years.
Who controls software purchasing
Technology decisions are centralized at the franchisor level. The FDD lists Dr. Patrick Flynn as Founder, Nicole Seidel as Chief Executive Officer, and Brandon Flynn as Vice President of Marketing. Crystal Pranke serves as Franchise Manager, and Dr. Jordan Weil is the Assistant Franchise Manager. For any software pitch, the CEO and Founder are the most likely buying-center contacts. There is no parent company on file; the brand appears independently owned. No multi-unit operators are mapped in our corpus, reinforcing the HQ-driven procurement dynamic.
Mandated and current tech stack
The FDD mandates three specific systems. The Wellness Way System Software is the proprietary operational backbone. QuickBooks by Intuit Inc. is mandated for accounting. Xray Marking Software is also mandated, though its exact function within the clinical workflow is not detailed in the FDD. These mandates mean any competing solution must either integrate with the proprietary system or displace a mandated vendor, which requires a direct conversation with HQ. No other mandated or recommended technology is disclosed.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not disclosed. Renewal conditions, however, are explicit. Franchisees may renew for successive 7-year terms if they comply with the agreement, pay a renewal fee, make capital expenditures to maintain system uniformity, satisfy all monetary obligations, and sign the then-current Franchise Agreement. Critically, that new agreement may have materially different terms, including updated technology requirements. This creates a potential window for vendors to influence the tech stack as renewal cycles approach. With modest unit growth, the primary sales motion will be replacement or upsell into the existing base rather than new-unit deployment.
How to read the The Wellness Way FDD
The 2026 FDD is the primary source for all data on this page. It details the executive team, mandated technology, unit counts, and financial performance representations. The embedded viewer below contains the full document. For vendors, the most actionable sections are Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal terms). Understanding these sections will clarify who to call, what they already use, and when contracts might open. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
The Wellness Way, answered from the filing
The FDD lists Dr. Patrick Flynn (Founder), Nicole Seidel (CEO), and Brandon Flynn (VP of Marketing) as key executives. The CEO and Founder are the likely final decision-makers for system-wide technology mandates.
The FDD mandates The Wellness Way System Software (proprietary), QuickBooks by Intuit Inc. for accounting, and Xray Marking Software. No other mandated systems are disclosed.
There are 54 total units: 32 franchised and 22 company-owned. This is a small, personal-services chain with headquarters in Wisconsin.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so designated-supplier versus approved-supplier status is unknown.
The initial franchise term is 7 years. Renewal requires signing a then-current agreement, which may have materially different terms. Unit growth is modest at 3.2%, suggesting limited greenfield openings.
The 2026 FDD is filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Wellness Way files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit2
Top states by locations
| WI | 2 |
|---|
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.