From the filings
Salty Dawg Pet Salon runs 2 franchised locations with an average unit volume of $495,098, flat year over year per the 2026 FDD. It sits under the Loyalty Brands umbrella alongside Purely Pet, ATAX, Whole Property Management, Happie Doggie, Ledgers, and Coopers Scoopers.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
2%+of gross sales (FY2026)
15% reference
Franchisor behaviours
25 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will also have the right to, at any time without notice, electronically and independently connect with your Computer System to monitor or retrieve data stored on the Computer System or for any other pu rpose Franchisor deems necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 17
In addition to the Gross Revenue Reports, Franchisee must submit the following reports by the following due dates.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier of Master Grooming training.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may specify different or additional exclusive suppliers or vendors in our Operations Manual at any time in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our last fiscal year ending December 31, 202 5, we did not earn any revenue from required purchases or leases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that approximately 30% of your expenditures on an ongoing basis will be for goods and services that must be purchased either from us, an Affiliate, an approved supplier or another party according to our standar ds and specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge any cost s incurred, up to $500, to test another supplier that you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We do permit you to contract with alternative suppliers if approved by us and they meet our criteria.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that all telephone numbers, facsimile numbers, Social Media websites, Internet addresses and e-mail addresses (collectively “Identifiers”) used in the operation of the Franchised Business constitute Franchisor’s assets, and upon termination or expiration of this Franchise Agreement, Franchisee…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor and Franchisor’s designees have the right to inspect and/or audit Franchisee’s business records at any time during normal business hours, to determine whether Franchisee is current with suppliers and are otherwise operating in compliance with the terms of this Franchise Agreement and the Operations Manual.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
Franchisor has the right to add to or otherwise modify the Operations Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules prescribed by Franchisor.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve any lease for the Approved Location before you enter into such an agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 17
Franchisee shall not establish a separate Website or Social Media Account without Franchisor’s prior written approval (which Franchisor shall not be obligated to provide).
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall spend at least Five Thousand Dollars ($5,000.00) on grand opening advertising in the Protected Territory (“Grand Opening Advertising”) in accordance with Section 9.6.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
We require you to participate in local or regional advertising cooperatives, if they exist.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 7
Your initial inventory and supplies must be purchased from our approved or designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee agrees to purchase certain inventory and services, as well as certain signs, furnishings, supplies, fixtures, computer hardware and software, and other equipment from Franchisor or from another approved supplier that Franchisor designates in the Operations Manual or otherwise in writing (each an “Approved…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We currently have one designated third -party vendor that is currently the only approved supplier of POS systems and credit card processing in your Franchised Business.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay fees and other a mounts due to us and our affiliates via electronic funds transfer (“ EFT ”) or other similar means.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 17
Franchisee’s Franchised Business must, at all times, be staffed with at least one individual who has successfully completed Franchisor’s Initial Training Program.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We also require you to use designated point -of-sale software in connection with the Computer System and Franchised 37 SALTY DAWG PET SALON Business (“ Required Software ”), as well as the type of tangible media or database structure to use part of the Computer System (Section 12.6 of the Franchise Agreement).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor may, at any time and without notice, electronically access the Computer System to monitor or retrieve data stored on it or for any other purpose Franchisor deems necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 6
You are required to utilize a customer relationship management (“CRM ”) system with scheduling functionality in the operation of your Franchised Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 17
Franchisor may offer, and require Franchisee and other personnel Franchisor designates to attend, additional training programs and/or refresher courses, as Franchisor deems necessary.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We also require you to attend our annual conference, in its entirety, in person.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Salty Dawg Pet Salon runs 2 franchised locations with an average unit volume of $495,098, flat year over year per the 2026 FDD. The filing makes a financial performance representation. It sits under the Loyalty Brands umbrella alongside Purely Pet, ATAX, Whole Property Management, Happie Doggie, Ledgers, and Coopers Scoopers — a multi-brand structure that centralizes corporate functions like franchise development.
This filing's Item 2 covers the brand's officers. The multi-brand Loyalty Brands structure typically concentrates development and vendor decisions at the parent level rather than with individual franchisees.
Item 11 of the FDD sets Salty Dawg Pet Salon's technology requirements. See the embedded filing below for the specifics.
Item 8 of the FDD sets the supplier rules that govern how the location buys inventory and services, and Item 17 sets the renewal, transfer, and termination terms. See the embedded filing below for both.
The FDD was filed with state franchise regulators in 2026. The embedded viewer below covers Item 8 for procurement, Item 11 for technology, and Item 19 for the financial performance representation. Talk to FranCloud for a ranked list of franchise systems like this one that fit your product.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment Salty Dawg Pet Salon files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
16 operators run 27 mapped locations. 11 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Ownership
strategic_multibrand of Loyalty Brands.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.