FacebookMeta
direct marketing, to make sales outside of your territory. Further, you may not establish an account or participate in any social networking sites (including, without limitation, Facebook, Instagram,
From the filings
Purely Pet
Quick service restaurantPurely Pet operates 2 franchised units with an AUV of $495,098 under a 2026 FDD that makes a financial performance representation in Item 19. As part of Loyalty Brands' multi-brand portfolio, Purely Pet ties core pet-product and grooming purchases to the franchisor, while social platforms like Facebook and Instagram appear in the filing without a technology mandate attached.
For software vendors selling into US franchise brands.
Live signals
Total units
2
2 franchised
Unit growth YoY
0%
vs prior filing
AUV
$495K
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$195K–$470K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
10%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
rketing, to make sales outside of your territory. Further, you may not establish an account or participate in any social networking sites (including, without limitation, Facebook, Instagram, X (former
TwitterX
f your territory. Further, you may not establish an account or participate in any social networking sites (including, without limitation, Facebook, Instagram, X (formerly known as Twitter), or any oth
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will also have the right to, at any time without notice, electronically and independently connect with your Computer System to monitor or retrieve data stored on the Computer System or for any other purpose Franchisor deems necessary.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
In addition to the Gross Revenue Reports, Franchisee must submit the following reports by the following due dates.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier of Master Grooming training.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may specify different or additional exclusive suppliers or vendors in our Operations Manual at any time in the future.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our last fiscal year ending December 31, 2025, we did not earn any revenue from required purchases or leases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Designated suppliers may make payments to us from franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
We estimate that approximately 30% of your expenditures on an ongoing basis will be for goods and services that must be purchased either from us, an Affiliate, an approved supplier or another party according to our standards and specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We charge any costs incurred, up to $500, to test another supplier that you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We do permit you to contract with alternative suppliers if approved by us and they meet our criteria.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that all telephone numbers, facsimile numbers, Social Media websites, Internet addresses and e-mail addresses (collectively “Identifiers”) used in the operation of the Franchised Business constitute Franchisor’s assets, and upon termination or expiration of this Franchise Agreement, Franchisee…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor and Franchisor’s designees have the right to inspect and/or audit Franchisee’s business records at any time during normal business hours, to determine whether Franchisee is current with suppliers and are otherwise operating in compliance with the terms of this Franchise Agreement and the Operations Manual.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to add to or otherwise modify the Operations Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules prescribed by Franchisor.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve any lease for the Approved Location before you enter into such an agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish a separate Website or Social Media Account without Franchisor’s prior written approval (which Franchisor shall not be obligated to provide).
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee shall spend at least Five Thousand Dollars ($5,000.00) on a grand opening advertising campaign to advertise the opening of the Franchised Business.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
We require you to participate in local or regional advertising cooperatives, if they exist.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We currently have one designated third-party vendor that is currently the only approved supplier of POS systems and credit card processing in your Franchised Business.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee agrees to purchase certain inventory and services, as well as certain signs, furnishings, supplies, fixtures, computer hardware and software, and other equipment from Franchisor or from another approved supplier that Franchisor designates in the Operations Manual or otherwise in writing (each an “Approved…
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We currently have one designated third-party vendor that is currently the only approved supplier of POS systems and credit card processing in your Franchised Business.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require you to pay fees and other amounts due to us and our affiliates via electronic funds transfer (“EFT”) or other similar means.
People
Must employees wear uniforms specified by the franchisor?
YesItem 7
Note that we require you to use our designated suppliers for personnel and owner apparel, grooming tables, dryers, dog crates, dog pens, and wall art, and other products and services.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We also require you to use designated point-of-sale software in connection with the Computer System and Franchised 36 SALTY DAWG PET SALON Business (“Required Software”), as well as the type of tangible media or database structure to use part of the Computer System (Section 12.6 of the Franchise Agreement).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Franchisor may, at any time and without notice, electronically access the Computer System to monitor or retrieve data stored on it or for any other purpose Franchisor deems necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 6
You are required to utilize a customer relationship management (“CRM”) system with scheduling functionality in the operation of your Franchised Business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may offer, and require Franchisee and other personnel Franchisor designates to attend, additional training programs and/or refresher courses, as Franchisor deems necessary.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
We also require you to attend our annual conference, in its entirety, in person.
The filing answers no to 5 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 6
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Does the franchisor require minimum staffing levels or specific roles?
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Purely Pet
Purely Pet runs 2 franchised units with an AUV of $495,098, an 8.0% royalty, and a 10-year initial term. Item 19 of the 2026 FDD makes a financial performance representation, and unit count held flat year over year — an early-stage brand still building out its franchise base inside Loyalty Brands.
Who controls software purchasing
Loyalty Brands leadership runs the system: Interim CEO Joe Dent, Senior Operations Manager Megan Murphy, VP of Franchise Development Kelly Wyatt, and John T. Hewitt, CEO and Chairman of Loyalty Brands, are named in Item 2. Purely Pet sits alongside sibling brands ATAX, Whole Property Management, Happie Doggie, Ledgers, Coopers Scoopers, and Salty Dawg Pet Salon inside the same holding structure.
Tech named in the FDD, and what is actually required
Facebook, Instagram, and Twitter all appear in Item 12 as marketing channels the FDD names. None of them carries a purchase obligation — the FDD requires none of the systems it names.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: Master Grooming training, retail pet products, grooming products, and pet food and treats must come from Purely Pet or its affiliates, while franchisees can propose alternative suppliers for other items. Item 17 grants one ten-year successor term, requiring advance notice, continued compliance, and a $10,000 renewal fee — a long horizon before the next contract reset.
How to read the Purely Pet FDD
The FDD was filed with state franchise regulators in 2026. The embedded viewer below covers Items 2, 8, 12, and 17.
Talk to FranCloud for a ranked list of Loyalty Brands franchises with comparable growth profiles.
Questions vendors ask
Purely Pet, answered from the filing
Loyalty Brands leadership sets policy for Purely Pet, including Interim CEO Joe Dent, VP of Franchise Development Kelly Wyatt, and John T. Hewitt, CEO and Chairman of Loyalty Brands. The FDD does not tie a purchase mandate to a named software system, so pitches should route through this leadership.
The FDD requires none of the systems it names — Facebook, Instagram, and Twitter appear in Item 12 as marketing channels without a purchase obligation attached.
2 total franchised units under the 2026 FDD, flat year over year, positioning Purely Pet as an early-stage brand inside Loyalty Brands' portfolio.
Item 8 runs an approved-supplier list. Master Grooming training, retail pet products, grooming products, and pet food and treats must be purchased from Purely Pet or its affiliates; franchisees may propose alternative suppliers for approval on other items.
Item 17 grants one ten-year successor term, requiring notice 9 months to a year before term end, continued compliance, and a $10,000 renewal fee. With a 10-year initial term just underway, the next natural checkpoint sits a decade out.
The Purely Pet FDD was filed with state franchise regulators in 2026. Use the embedded PDF viewer below to review Items 2, 8, 12, and 17 directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Purely Pet files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit8
Top states by locations
| VA | 7 |
|---|---|
| CA | 1 |
Ownership
The portfolio behind Purely Pet
strategic_multibrand of Loyalty Brands.
Sibling brands
Related Quick service restaurant brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.