HQ-led decisions

ATAX

Financial services

Software purchasing at ATAX is controlled at the franchisor level, with mandated systems covering payroll, tax prep, accounting, and payments. The brand operates 111 franchised units, all single-unit operators, and the 2026 FDD names Interim CEO Timothy Tyler Wynn and Director of Growth Jose Leal as key HQ contacts. For vendors selling financial services or tax-tech tools, this is a concentrated, mandate-driven account with a $162K average unit volume.

Live signals

Total units
111
111 franchised
Unit growth YoY
-4.31%
vs prior filing
AUV
$162K
Item 19, 2026
Royalty
of gross sales
Ad fund
3%
national + local
Initial fee
$35K
per unit
Investment range
$59K–$89K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

9 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ADP
Mandatory
HrItem 11

5 per taxpayer Preparation transaction, paid by the client QuickBooks Online / Xero Point of Sale, Bookkeeping, $30 per month per Accounting bookkeeping client, paid by the client ADP, Gusto Payroll V

CrossLink
Mandatory
Industry softwareItem 11

to subscribe to such software as we specify; presently the following software is specified or recommended at the monthly costs listed: Software Name Nature Approx. Cost per month Crosslink Tax Prepara

Google Ads
Mandatory
Marketing automationItem 11

rketing including all digital marketing related to your Franchised Business. (Franchise Agreement, Section 7.5). Digital Campaigns. We may negotiate contracts with vendors such as Google AdWords. If y

GustoGusto, Inc.
Mandatory
PayrollItem 11

taxpayer Preparation transaction, paid by the client QuickBooks Online / Xero Point of Sale, Bookkeeping, $30 per month per Accounting bookkeeping client, paid by the client ADP, Gusto Payroll Varies

QuickBooks Online
Mandatory
AccountingItem 11

osts listed: Software Name Nature Approx. Cost per month Crosslink Tax Preparation Personal & Business Tax Free to use, $5 per taxpayer Preparation transaction, paid by the client QuickBooks Online /

SOCi
Mandatory
MarketingItem 11

$258,856.94. The remaining $147,379.30 was carried over to 2026. Advertising Fund expenditures were allocated as follows: Category Percentage Website Development 20% Textellent 8% SOCi 20% Marketing S

StripeStripe, Inc.
Mandatory
PaymentsItem 11

kBooks Online / Xero Point of Sale, Bookkeeping, $30 per month per Accounting bookkeeping client, paid by the client ADP, Gusto Payroll Varies (typically $50- $60/month) MB Card / Stripe Credit Card P

Textellent
Mandatory
MarketingItem 11

.24 and spent $258,856.94. The remaining $147,379.30 was carried over to 2026. Advertising Fund expenditures were allocated as follows: Category Percentage Website Development 20% Textellent 8% SOCi 2

XeroXero Limited
Mandatory
AccountingItem 11

e Name Nature Approx. Cost per month Crosslink Tax Preparation Personal & Business Tax Free to use, $5 per taxpayer Preparation transaction, paid by the client QuickBooks Online / Xero Point of Sale,

The vendor opportunity at ATAX

ATAX is a financial services franchise with 111 locations, all franchised and all run by single-unit operators. The brand posted an average unit volume of $162,074.95 in its most recent disclosure. Unit count contracted 4.31% year-over-year, so the addressable base is modest but concentrated. For software vendors, the opportunity lies in a fully mandated tech stack where HQ controls every major system. There are no multi-unit operators to influence, and no company-owned stores to pilot new tools. The entire 111-unit network runs on systems chosen at the top.

Who controls software purchasing

The 2026 FDD lists Timothy Tyler Wynn as Interim Chief Executive Officer and Jose Leal as Director of Growth. John T. Hewitt is also named as CEO and Chairman of Loyalty, LLC, an affiliated entity. With no CIO or CTO on file, purchasing decisions likely route through the Interim CEO and the growth lead. Because every tech system in the stack is mandated, franchisees have no independent buying authority. A vendor pitch must land with these HQ executives.

Mandated and current tech stack

ATAX mandates eight specific systems. ADP handles payroll. Crosslink Tax Preparation is the core tax-prep platform. Gusto provides additional payroll and HR functionality. MB Card and Stripe cover payment processing. QuickBooks and QuickBooks Online from Intuit serve as the accounting backbone, and Xero is also mandated as an alternative or complementary accounting tool. This stack is dense with financial software, leaving little room for adjacent tools unless they integrate tightly with these incumbents or replace a mandated vendor at renewal.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement disclosure, so the formal supplier designation process is not publicly known. Franchise agreements run for 10 years. Renewal conditions are strict: the franchisee must be in compliance, sign a general release of claims, notify HQ in writing at least 180 days before expiration, and accept the then-current agreement, which may contain materially different terms. This renewal trigger is the most likely window for a mandated tech vendor to be swapped out or added, as new agreement terms can reset the required stack.

How to read the ATAX FDD

The 2026 Franchise Disclosure Document is embedded below. Key sections for software vendors: Item 1 names the executives who control purchasing. Item 11 lists the mandated systems and vendors. Item 17 spells out renewal conditions that can force a tech re-evaluation. Item 8, if present in future filings, would clarify whether ATAX designates or approves suppliers. For now, the mandate is absolute, and the buyer is HQ. If you sell software that complements or competes with ADP, Crosslink, Gusto, MB Card, QuickBooks, Stripe, or Xero, the 180-day renewal notice period is your best timing signal. Talk to FranCloud for a ranked target list of franchise brands where your product fits the mandated stack.

Questions vendors ask

ATAX, answered from the filing

Interim CEO Timothy Tyler Wynn and Director of Growth Jose Leal are the named executives in the 2026 FDD. Given the fully mandated tech stack, purchasing authority sits at HQ, not with individual franchisees.
ATAX mandates eight systems: ADP for payroll, Crosslink for tax preparation, Gusto for HR/payroll, MB Card for payments, QuickBooks and QuickBooks Online for accounting, Stripe for payments, and Xero for accounting.
ATAX has 111 franchised units in the US, all operated by single-unit franchisees. No company-owned units are disclosed. Year-over-year unit growth declined 4.31%.
The 2026 FDD does not include an Item 8 procurement extract, so whether ATAX uses designated suppliers, approved suppliers, or an open model is not publicly disclosed.
Franchise agreements run 10 years. Renewal requires 180 days' written notice and signing the then-current agreement, which may have materially different terms—creating potential re-evaluation windows for mandated tech.
The 2026 ATAX FDD is filed with state franchise regulators. You can view it in the embedded PDF viewer below on this page.
Source

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Operator footprint

Who runs the locations

38 operators run 38 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit38

Ownership

The portfolio behind ATAX

parent_company of Loyalty, LLC.

Related Financial services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.