HQ-led decisions

Maaco

Automotive services

Software purchasing at Maaco is controlled at the franchisor level, with a tightly mandated technology stack covering estimating, management, and customer engagement. The system runs on CCC ONE and Carwise across all 363 franchised locations. For vendors, this means a single-threaded sale into the Driven Brands leadership team in Charlotte, NC, with a total addressable market of 363 units.

Live signals

Total units
363
363 franchised
Unit growth YoY
-3.457%
vs prior filing
AUV
$1.62M
Item 19, 2024
Royalty
8%
of gross sales
Ad fund
national + local
Initial fee
$45K
per unit
Investment range
$196K–$3.99M
all-in, Item 7
Procurement
Standards based
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

8%+of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 8%. Total 8% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 8%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

CCC ONE
Mandatory
Industry softwareItem 6

h October 31, 2028, (d) $954 from November 1, 2028 through October 31, 2029, and (e) $973 from November 1, 2029 through the remainder of the software license term, plus taxes. The CCC One Base Package

Google Ads
Mandatory
MarketingItem 11

the business name and information. All content posted on local sites needs to be approved by us. Only our approved vendor partners will be allowed to use our Proprietary Marks in Google Adwords or oth

CARWISE
Industry softwareItem 11

ackage, which includes 2 users, Estimating, Shop Management, Repair Methods, Electronic Parts Ordering, Advisor, Indicators, Scorecard, Update Plus, CCC ONE Touch, CCC ONE Mobile, Carwise, Open Shop,

CCC
Industry softwareItem 6

area as of the date of the Franchise Agreement, whichever is greater 25 Maaco 2025 1626626775.2 Column 1 Column 2 Column 3 Column 4 Type of Fee1 Amount Due Date Remarks Management CCC One Base Payable

Facebook
MarketingItem 11

standards and specifications, including strategy. Neither individual nor multi-Maaco Center owners may create and maintain their own websites or social media sites (for example, a Facebook page for th

The vendor opportunity at Maaco

Maaco operates 363 franchised collision-repair and auto-painting centers across the United States. The system is entirely franchised—no company-owned units are disclosed in the 2026 FDD—giving software vendors a single, addressable base of 363 locations. Average unit volume sits at $1,615,904, with an 8% royalty rate flowing back to the franchisor. Unit count contracted by roughly 3.5% year-over-year, a signal that the network may be consolidating or pruning underperformers. For a vendor, that means the remaining owners are likely the highest-volume operators and the most dependent on efficient, mandated technology.

Who controls software purchasing

Purchasing authority is centralized at the Driven Brands headquarters in North Carolina. The FDD lists Daniel Rivera as Manager and CEO of Maaco, with Michael F. Diamond serving as EVP and CFO across Maaco and Driven Brands. Mo Khalid, EVP and COO of Driven Brands, is the executive most likely to own operational technology decisions. Ted Rippey, SVP of Franchise Development, may influence tools that affect franchisee onboarding or compliance. Because the tech stack is mandated, a vendor’s path runs through this HQ group, not through individual franchisees.

Mandated and current tech stack

Maaco’s Item 11 disclosures mandate a specific, narrow set of platforms. The CCC ONE suite—Base Package, Mobile, and Touch—forms the operational backbone for estimating and workflow. Carwise is mandated for customer-facing functions, and a separate Management System is required. Engage is also listed as a mandated or strongly recommended technology. This stack leaves little room for point-solution displacement, but creates adjacency opportunities in areas like payments, parts procurement, or analytics that integrate with CCC or Carwise.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement or designated-supplier rules are not publicly detailed. In practice, the mandated stack suggests a closed, designated-supplier model. Franchise agreements run for 15 years, with renewal requiring written notice, full payment of all amounts owed, a current premises lease, a refurbished center, and execution of the then-current franchise agreement. No renewal wave is evident from the data, but the recent unit decline and the COO’s operational oversight could create openings if Driven Brands pursues a tech-driven turnaround.

How to read the Maaco FDD

The 2026 Franchise Disclosure Document is the definitive source for Maaco’s legal and operational obligations. Item 11 details every mandated technology system named above. Item 1 lists the executives who control purchasing. Item 17 spells out the 15-year renewal conditions. The embedded viewer below lets you search these items directly. For vendors, the FDD is a deal-desk checklist: confirm your integration surface against the mandated stack, identify the HQ buyer, and time outreach to operational initiatives rather than franchisee-level sales cycles.

For a ranked list of franchise systems that match your integration profile, FranCloud can map your product against FDD-level tech mandates across the entire US franchise economy.

Questions vendors ask

Maaco, answered from the filing

Decisions sit with the Driven Brands executive team. Key contacts include Mo Khalid (EVP, COO) and Michael F. Diamond (EVP, CFO), who oversee operations and financial vetting of technology investments.
Maaco mandates the CCC ONE suite—Base Package, Mobile, and Touch—alongside Carwise and a required Management System. Engage is also listed as a mandated or recommended platform in the current FDD.
There are 363 franchised locations. The FDD does not disclose any company-owned units, and the system saw a year-over-year unit decline of roughly 3.5%.
The most recent FDD does not include an Item 8 extract detailing procurement rules. Vendors should assume a designated-supplier model given the heavily mandated tech stack and centralized HQ control.
Franchise agreements run for 15 years. With a recent unit decline and no disclosed renewal wave, vendors should monitor Driven Brands' operational shifts or new COO-led initiatives for potential RFP triggers.
The 2026 FDD is filed with state franchise regulators. You can view the full document in the embedded PDF viewer below to analyze Item 11 tech mandates and Item 17 renewal conditions directly.
Source

Read the filing itself

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Maaco2026 FDDView only
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Operator footprint

Who runs the locations

476 operators run 476 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit476

Top states by locations

CA53
TX48
FL46
NJ27
GA23

Related Automotive services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.