Avis Rent A Car

The vendor opportunity at Avis Rent A Car

Avis Rent A Car operates 2,012 total units in the US, with 189 franchised locations and 1,823 company-owned sites. For software vendors, the addressable market is the 189 franchised units, as corporate-owned locations typically follow centralized procurement. The franchisor mandates a tightly controlled technology environment, meaning any sale must align with HQ’s existing stack and approval processes. Royalties run at 7.5% of revenue, and the initial franchise term is 10 years, with 5-year renewal periods. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

Decision-making authority rests at the corporate level. The 2026 FDD identifies Brian Choi as Chief Executive Officer and Daniel Cunha as Chief Financial Officer, both of whom sit at the top of the buying center. Michael Ellis, Director of Licensee Operations & Business Development, and Gareth Grimes, Senior Manager of Operations & Business Development Licensees, are the operational leads most likely to evaluate vendor solutions for the franchise network. Because the system is predominantly company-owned, vendors should expect a centralized procurement process with limited franchisee autonomy.

Mandated and current tech stack

Avis mandates eight systems across its network. The Avis Reservation System is the core booking engine. Kronos handles workforce management. MDMS, Mobile WaND, SMWR Portal, WaND, and Wizard support various operational and data-management functions. WorkJam is used for frontline employee communication and scheduling. These mandates leave no room for franchisees to adopt alternative solutions, so any new software must either integrate with or replace an existing mandated system—a high bar requiring HQ-level engagement.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract detailing procurement rules, so the designated-supplier versus approved-supplier framework remains unclear from public filings. Renewal conditions, however, are explicit: at least 30 days before the term expires, the franchisee must not be in default, must sign the then-current license agreement (which may differ materially from the original), pay the renewal fee, and execute a general release. The renewal term is 5 years, layered onto a 10-year initial term. This structure suggests that contract windows are tied to renewal cycles, and vendors should monitor expiration cohorts for timing.

How to read the Avis Rent A Car FDD

The 2026 Franchise Disclosure Document is filed with state franchise regulators and is the authoritative source for the data points referenced here. The embedded viewer below provides direct access to the filing. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement, though not detailed in this extract), and Item 17 (renewal conditions). Use these sections to validate the tech stack, identify decision-makers, and time your outreach. For a ranked target list of franchise systems matched to your software category, FranCloud can help.