From the filings

+10.959% units YoYHQ-led decisions

Thrifty andor Thrifty Car Rental

Automotive services

Thrifty's Franchise Agreement requires every location to run a Computer System built around an approved counter automation system, sourced through a franchisor-designated supplier list. The brand runs 302 US locations, 81 of them franchised, inside The Hertz Corporation alongside Hertz and Dollar.

For software vendors selling into US franchise brands.

Live signals

Total units
302
81 franchised
Unit growth YoY
+10.959%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
national + local
Initial fee
$25K
per unit
Investment range
$879K–$16.25M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
1 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

6%+of gross sales (FY2026)

Ongoing fees: 6% of gross sales (FY2026)Royalty 6%. Total 6% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 6%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

IntuitIntuit
AccountingItem 2

evelopment, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Be

MailchimpIntuit
MarketingItem 2

ent, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Before th

TikTokTikTok
MarketingItem 2

logy platform, and Vice President, Delivery Business Unit at Cruise, General Motors’ majority-owned autonomous vehicle subsidiary. She has also held operations leadership roles at TikTok and Amazon. H

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You shall send to Us and/or Our Affiliates quarterly or more frequently if We request, statements in a form satisfactory to Us that show the true financial condition and results of operations of You and of Your Franchised Business.

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 11

There is an Advisory Council (the “Council”) that currently consists of nine (9) franchisee members.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We reserve the right to designate a single supplier (which may be us or our affiliates), and to require you to purchase exclusively from such an approved supplier, for any required purchases.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

6365430.00

Item 8

During our last fiscal year, our Parent or its affiliates derived approximately $6,365,430.00 due to fleet purchases made by franchisees (and franchisees of our affiliates), which amounts to 0.0748% of our Parent’s total revenue of $8,504,410,486.83.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Franchise agreement

We and/or Our Affiliates may and are entitled to earn revenue from and to receive and retain for Our and/or their own credit, without accounting to or sharing with You, all payments, profits, rebates, discounts, bonuses, advantages, goods, commissions, incentives, or other allowances or benefits whether by way of…

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

we estimate that the proportion of the purchases and leases that you will make in accordance with standards and specifications (including from approved suppliers), compared to all purchases and leases that you will make, approximates fifteen percent (15%) in connection with establishing Your Franchised Business, and…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

You must pay a charge not to exceed the reasonable cost of any evaluation and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you desire to purchase or lease from an unapproved supplier, you must submit a written request for approval to us, together with such information and samples as we may reasonably require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

We have the sole right and interest in all telephone numbers and directory listings with which any of the Marks are associated.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You must maintain a Payment Card Industry (“PCI”) compliant security service subscription to protect the confidentiality of information gathered from guests’ credit cards and other payment cards.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You shall carry out and report to Us such customer satisfaction tracking techniques as We require and achieve a satisfactory Net Promoter Score, as set forth at Attachment B or as otherwise reasonably determined by Us from time to time, in comparison to the scores obtained by, as selected by Us: (1) Franchised…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We have the right at any time during reasonable business hours and without prior notice, during the Term and for six (6) years thereafter, to inspect Your Franchised Business, audit Your business methods, business records and computer systems and to take a physical inventory of Your rental fleet and other assets.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

We have the right to add to or modify the Operations Guide from time to time to change operating procedures, maintain the goodwill associated with the Marks and to meet competition.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

We will review and approve your site selection within thirty (30) days from our receipt of your notice (Franchise Agreement, Section 12.3, 13.5).

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Our Web site is the only authorized Web site for advertising Your Franchised Business and, except as provided in this Section 8.3, absent Our prior written approval, You are strictly prohibited from advertising Your Franchised Business on any Web site other than Our Web site.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

programs, marketing and sales programs, experimental or test programs, and such other programs that We may from time to time prescribe in the Operations Guide or otherwise in writing, including, but not limited to any (i) one-way rental program, (ii) frequent renter, loyalty and/or rewards program(s), (iii) Corporate…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We reserve the right to designate a single supplier (which may be us or our affiliates), and to require you to purchase exclusively from such an approved supplier, for any required purchases.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

For example, you must purchase from our approved suppliers the hard copy form of Thrifty System Standard Rental Agreements that meet our then-current specifications, and you must acquire software for your computer system from an approved supplier as we may from time to time prescribe in the Operations Guide or…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

All payments required by this Agreement to be paid to Us shall be due in such manner (including by direct debit from Your account) and at such times (which may be on a monthly or other periodic basis) as may be prescribed by Us from time to time, in Our sole discretion.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Your Franchised Business shall be under Your direct, day to day supervision or under the supervision of a full-time manager: (a) whose identity has been disclosed to Us, (b) who completes Our training program to Our satisfaction, (c) who has sufficient Vehicle Rental Business experience to manage and operate Your…

Must employees wear uniforms specified by the franchisor?

Yes

Item 16

Customer contact employees must always be uniformed in the attire of the brand they are currently representing and must wear authorized Hertz, Dollar and/or Thrifty uniforms and nametags.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

The only approved counter automation software systems are contained in the Operations Guide.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

We may require You, at Your sole expense (including all travel and living expenses) to attend such remedial training programs and courses as We deem necessary to improve Your operation of Your Franchised Business.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

You (or, as permitted by Us, your representative) shall have attended (at your expense) all mandatory conference calls, meetings, conferences, events, supplemental training programs or meetings at such location(s) as We may from time to time direct.

The filing answers no to 2 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Thrifty andor Thrifty Car Rental

Thrifty operates 302 US locations, 81 of them franchised and 221 company-owned, in the automotive-services segment. Franchised outlets grew 10.959% year over year, and each new location brings a fresh Computer System decision. Thrifty sits inside The Hertz Corporation alongside Hertz and Dollar.

Who controls software purchasing

Franchisees purchase, lease and maintain their own Computer System, but the franchisor reserves the right to require it be acquired from an approved supplier it designates in the Operations Guide. Sandeep Dube serves as Executive Vice President and Chief Commercial Officer of The Hertz Corporation, and Chris Berg as Executive Vice President and Chief Administrative Officer — both plausible entry points for a system-wide technology conversation. Gil West is Chief Executive Officer of The Hertz Corporation. The filing names Delphi (Amadeus Hospitality), Intuit, Mailchimp by Intuit, and TikTok in Item 2.

Tech named in the FDD, and what is actually required

Every location must run a Computer System capable of interfacing with the franchisor's data transfer and acquisition systems over a dedicated line or network connection, handling rental check-in and check-out, reservations, customer profiles and other transaction data. That system must include an approved "counter automation system" — currently six approved suppliers — and franchisees must maintain a PCI-compliant security service subscription to protect payment-card data, and must subscribe to, participate in and promote the franchisor's Reservations System. The franchisor may revise the approved list, or require its own proprietary system even where a previously approved one is already in place.

Procurement, renewals, and timing

Item 8 runs on an approved-supplier list, and the filing estimates approximately 15% of establishing costs and 10% of ongoing operating costs must follow the franchisor's standards, specifications or approved suppliers. Franchisees may propose an alternate supplier for approval. Item 19 of the filing states Thrifty does not make a financial performance representation this year, so there is no published average-unit-volume figure to benchmark a pitch against. Renewal runs for the number of successive periods set in each franchisee's Attachment A, requiring a new franchise agreement and a renewal fee at each term.

How to read the Thrifty andor Thrifty Car Rental FDD

The embedded PDF viewer below holds Thrifty's 2026 Franchise Disclosure Document, covering the Computer System and counter-automation requirements and the full Item 8 supplier terms.

Talk to FranCloud for a ranked list of comparable automotive-services franchise systems worth pitching next.

Questions vendors ask

Thrifty andor Thrifty Car Rental, answered from the filing

Sandeep Dube serves as Executive Vice President and Chief Commercial Officer of The Hertz Corporation, and Chris Berg as Executive Vice President and Chief Administrative Officer — both plausible entry points for a technology pitch. Gil West is Chief Executive Officer of The Hertz Corporation, Thrifty's parent.
Every location must run a Computer System that interfaces with the franchisor's data systems and includes an approved 'counter automation system' — currently six approved suppliers — plus a PCI-compliant security service subscription and the franchisor's Reservations System. The filing names Delphi (Amadeus Hospitality), Intuit, Mailchimp by Intuit and TikTok in Item 2.
Thrifty operates 302 US locations, 81 of them franchised and 221 company-owned, in the automotive-services segment. Franchised outlets grew 10.959% year over year. Mapped operator data points to California, Nebraska, Montana, Kansas and Ohio.
Thrifty runs an approved-supplier list. The filing estimates roughly 15% of establishing costs and 10% of ongoing operating costs must follow the franchisor's standards, specifications or approved suppliers, and franchisees may propose an alternate supplier for approval.
Item 19 states Thrifty makes no financial performance representation this year, so there is no published average-unit-volume benchmark. Renewal runs for the successive periods set in each franchisee's Attachment A. Franchised outlets grew 10.959% year over year, adding fresh technology decisions steadily.
The embedded PDF viewer below contains Thrifty's 2026 Franchise Disclosure Document, covering its Computer System, supplier, and renewal terms in full.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

36 operators run 36 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit36

Top states by locations

CA4
NE3
MT3
KS2
OH2

Ownership

The portfolio behind Thrifty andor Thrifty Car Rental

strategic_multibrand of Hertz.

Sibling brands

Related Automotive services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.