evelopment, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Be
From the filings
Hertz
Automotive servicesHertz controls software purchasing through an approved-supplier structure: franchisees must acquire a Computer System and a counter automation system from vendors Hertz designates or approves, currently six approved suppliers for the counter system. The system spans 2,946 units, 390 of them franchised, under parent Hertz Corporation.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
ent, marketing, and franchise. Dube has over 25 years of experience in leading transformational growth for businesses. He most recently served as Chief Operating Officer at Intuit Mailchimp. Before th
logy platform, and Vice President, Delivery Business Unit at Cruise, General Motors’ majority-owned autonomous vehicle subsidiary. She has also held operations leadership roles at TikTok and Amazon. H
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You shall provide us or our affiliate access to retrieve electronic data recorded in your computer system on a 24-hour, seven days a week basis.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall send to Us and/or Our Affiliates quarterly or more frequently if We request, statements in a form satisfactory to Us that show the true financial condition and results of operations of You and of Your Franchised Business.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
There is an Advisory Council (the “Council”) that currently consists of nine (9) franchisee members.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We reserve the right to require You to purchase all vehicles, equipment, fixtures, furnishings, signs, décor items, parts, forms, supplies and other products, services and materials used in the operation of Your Franchised Business from an approved supplier as We may from time to time designate in the Operations…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
6365430.00Item 8
During our last fiscal year, our Parent or its affiliates derived approximately $6,365,430.00 due to fleet purchases made by franchisees (and franchisees of our affiliates), which amounts to 0.0087% of our Parent’s total revenue of $8,504,410,486.83.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We and/or Our Affiliates may and are entitled to earn revenue from and to receive and retain for Our and/or their own credit, without accounting to or sharing with You, all payments, profits, rebates, discounts, bonuses, advantages, goods, commissions, incentives, or other allowances or benefits whether by way of…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
approximates fifteen percent (15%) in connection with establishing Your Franchised Business, and ten percent (10%) in connection with operating Your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay a charge not to exceed the reasonable cost of any inspection conducted and the actual cost of any testing undertaken.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase or lease from an unapproved supplier, you must submit a written request for approval to us, together with such information and samples as we may reasonably require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
We have the sole right and interest in all telephone numbers and directory listings with which any of the Marks are associated.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must maintain a Payment Card Industry (“PCI”) compliant security service subscription to protect the confidentiality of information gathered from guests’ credit cards and other payment cards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You shall carry out and report to Us such customer satisfaction tracking techniques as We require and achieve a satisfactory Net Promoter Score, as set forth at Attachment B or as otherwise reasonably determined by Us from time to time, in comparison to the scores obtained by, as selected by Us: (1) Franchised…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We have the right at any time during reasonable business hours and without prior notice, during the Term and for six (6) years thereafter, to inspect Your Franchised Business, audit Your business methods, business records and computer systems and to take a physical inventory of Your rental fleet and other assets.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or modify the Operations Guide from time to time to change operating procedures, maintain the goodwill associated with the Marks and to meet competition.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We will review and approve your site selection within thirty (30) days from our receipt of your notice (Franchise Agreement, Section 12.3, 13.5).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Our Website is the only Website authorized for advertising Your Franchised Business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
programs, marketing and sales programs, experimental or test programs, and such other programs that We may from time to time prescribe in the Operations Guide or otherwise in writing, including, but not limited to any (i) one-way rental program, (ii) frequent renter, loyalty and/or rewards program(s), (iii) Corporate…
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
For example, you must purchase from our approved suppliers the hard copy form of Hertz System Standard Rental Agreements that meet our then-current specifications, and you must acquire software for your computer system from an approved supplier as we may from time to time prescribe in the Operations Guide or…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All payments required by this Agreement to be paid to Us shall be due in such manner (including by direct debit from Your account) and at such times (which may be on a monthly or other periodic basis) as may be prescribed by Us from time to time, in Our sole discretion.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Your Franchised Business shall be under Your direct, day to day supervision or under the supervision of a full-time manager: (a) whose identity has been disclosed to Us, (b) who completes Our training program to Our satisfaction, (c) who has sufficient Vehicle Rental Business experience to manage and operate Your…
Must employees wear uniforms specified by the franchisor?
YesItem 16
Customer contact employees must always be uniformed in the attire of the brand they are currently representing and must wear authorized Hertz, Dollar and/or Thrifty uniforms and nametags.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
The only approved counter automation software systems are contained in the Operations Guide.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
There are no contractual limitations on our independent access to the information and data stored on the required cash register / computer system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may require You, at Your sole expense (including all travel and living expenses) to attend such remedial training programs and courses as We deem necessary to improve Your operation of Your Franchised Business.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You (or, as permitted by Us, your representative) shall have attended (at your expense) all mandatory conference calls, meetings, conferences, events, supplemental training programs or meetings at such location(s) as We may from time to time direct.
The filing answers no to 4 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 7
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Hertz
Hertz operates 2,946 units, 390 of them franchised, in the automotive-services segment. Item 19 of the FDD makes no financial performance representation. Franchised outlets fell 2.5% year over year. Hertz is part of the Hertz Corporation, alongside sibling brands Thrifty (and Thrifty Car Rental) and Dollar; the filing's mapped operator footprint shows 40 identified operators, concentrated in New York.
Who controls software purchasing
Franchisees must purchase or lease, at their own expense, a Computer System able to interface with Hertz's data transfer and reservation systems, and a counter automation system, currently available from six approved suppliers, that handles check-in, check-out, deposits, payments, and reporting. Hertz reserves the right to designate itself or an affiliate as the approved supplier for any part of the Computer System. Chief Administrative Officer Chris Berg is a relevant HQ contact for a vendor pitch.
Tech named in the FDD, and what is actually required
The FDD names Delphi (Amadeus Hospitality), Intuit, Mailchimp, and TikTok in Item 2. The binding requirement is the Computer System and counter automation system described above.
Procurement, renewals, and timing
Item 8 runs an approved-supplier list: franchisees must buy Reservation System services and certain credit card processing from Hertz or its Parent, and must acquire counter automation software from an approved supplier as Hertz designates. Revenue Management Services and the Vehicle Purchase Program are currently optional. Renewal follows the periods set in the franchisee's agreement, requiring notice 9 to 12 months ahead, payment of amounts owed, a general release, refurbished equipment and computer systems, and a new franchise agreement.
How to read the Hertz FDD
The embedded viewer below carries Hertz's 2026 Franchise Disclosure Document, including the Item 8 and Item 11 language summarized above.
Talk to FranCloud for a ranked list of franchise systems like Hertz where the technology mandate and procurement structure line up with your product.
Questions vendors ask
Hertz, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Hertz files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
40 operators run 40 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 1 |
|---|
Ownership
The portfolio behind Hertz
holding_vehicle of Hertz.
Sibling brands
Related Automotive services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.