Franchise Intelligence

Hertz.

Specialty Retail franchise. 3,767 outlets. Here's what opening a Hertz franchise actually costs in 2026 — and what you can expect to earn.

Updated Apr 21, 2026 EFDID1449000

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Initial investment

$564K – $12.5M

Per unit, build-out incl.

Total outlets

3,767

-4 in last year

Royalty rate

of gross revenue

Median unit revenue

Locked

Unlock in full report

The answer, up front

How much does a Hertz franchise actually cost?

The published range is $564,300 to $12,494,000 all-in per unit, per the latest FDD filing.

Line item	Amount	Source
Initial franchise fee	$25,000	FDD Item 5
Total initial investment — low	$564,300	FDD Item 7
Total initial investment — high	$12,494,000	FDD Item 7
Royalty rate (ongoing)	9% of gross	FDD Item 6

Overview

About Hertz.

Hertz is a specialty retail franchise with 3,767 locations system-wide.

The brand has reached sufficient scale that operational playbooks are well-established and multi-unit franchisees drive the growth story. At this size, decisions about technology, marketing, and real estate are typically centralized at corporate while day-to-day operations are franchisee-led.

Initial investment ranges from $564,300 to $12,494,000. Detailed breakdown of where the capital goes is in the full FDD — unlock below.

The economics

What does a unit actually earn? Locked

Item 19 of the latest FDD reports median and quartile unit revenue. Unlock for the full distribution, breakeven timeline, and peer comparison.

Metric	Top quartile	Median	Bottom quartile
Gross revenue	$1,742,000	$1,301,847	$847,000
Unit count (reporting)	812	527	294
Breakeven month	Mo 14	Mo 22	Mo 34+

Unlock unit economics

Full Item 19 distribution, breakeven timelines, peer comparisons for Hertz and specialty retail category.

Technology

Required tech stack. Locked

The systems Hertz franchisees run — mandated vendors, approved alternatives, and annual cost benchmarks. If you sell into this vertical, this is your map.