KOA - Maryland Exemption

The vendor opportunity at KOA

KOA’s Maryland Exemption franchise system offers software vendors a concentrated target: 483 locations operating under a single, centrally managed tech stack. The parent company, KOAH, Inc., oversees 432 franchised units and 51 company-owned sites, with an average unit volume of $751,500.77. Year-over-year unit growth sits at 1.408%, signaling a mature but stable network. For vendors selling property-management, operations, or integration tools, the mandate of K2 Software and KampSight means every location runs the same core systems—replacement or add-on sales must work around or within that ecosystem.

Who controls software purchasing

The 2024 FDD identifies Toby L. O’Rourke as Director, President and Chief Executive Officer, and Darin E. Uselman as Chief Operations Officer. Christopher A. Scheer serves as Director, Chief Financial Officer and Corporate Secretary, while Christopher S. Fairlee holds the Chief Acquisitions Officer role. Oscar L. Tang rounds out the board as Director. With no regional operator footprint mapped in our corpus, purchasing authority appears concentrated at the Montana headquarters. Vendors should expect a top-down evaluation process, likely driven by operations and finance leadership rather than individual franchisees.

Mandated and current tech stack

KOA mandates two systems across its entire network: K2 Software serves as the campground management system (CMS), and KampSight—also branded as K2 KampSight—handles additional operational functions. These are not optional; every franchised and company-owned unit must use them. For software vendors, this creates both a barrier and an opportunity. Any new tool must either integrate with K2’s ecosystem or demonstrate a compelling reason to replace a mandated system, which would require HQ-level buy-in.

Procurement, renewals, and timing

The 2024 FDD does not extract a designated supplier or approved supplier program from Item 8, meaning KOA’s procurement model is not publicly restricted to a closed vendor list. Franchise agreements carry an initial term of 5 years. Renewal conditions require full compliance with the franchise agreement, written notice, an upgrade to then-current campground standards, satisfaction of all monetary obligations, and execution of the then-current franchise agreement—which may contain materially different terms. Additionally, neither the franchisee nor any affiliate may own a recreational vehicle park or campground under a brand other than KOA. These 5-year cycles, combined with the upgrade requirement, create natural windows when franchisees—and the franchisor—evaluate software.

How to read the KOA FDD

The embedded 2024 KOA Maryland Exemption FDD viewer below contains the full legal disclosure. Start with Item 1 to confirm the executive team listed above. Item 11 details the mandated K2 Software and KampSight systems. Item 17 spells out the 5-year renewal terms and the upgrade obligation that can trigger technology reviews. Because this is a Maryland Exemption filing, certain state-specific registrations may not apply, but the operational disclosures remain consistent with KOA’s national system. For vendors building a ranked target list of franchise systems, FranCloud can map these signals against your product category and show where KOA sits relative to other lodging franchisors.