AmadeusAmadeus
Mandatoryr your guest management system, voice reservations / call center, Rate 360 rate shopping service, booking engine, GDS advertising, and Demand 360 analytics service. The address of Amadeus is 1500 Dist
From the filings
HQ-led decisions
Landingplace Franchising
LodgingSoftware purchasing at Landingplace Franchising is controlled at the headquarters level, with key decision-makers including CEO Jeremy Allen Bratcher and President Jacob Amezcua. The franchisor mandates a specific, integrated tech stack featuring Amadeus iHotelier, Medallia, and RMS, among others. The total addressable market size in terms of unit count is not disclosed in the most recent FDD.
For software vendors selling into US franchise brands.
Live signals
Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
—
per unit
Investment range
$279K–$3.08M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ElavonElavon
Mandatoryval. Credit Card Payments Processing: All hotels are required to obtain and use providers approved by the Franchisor for credit card processing. Chase Payment Tech, FortisPay, and Elavon are the appro
FLYRFLYR
Mandatory500 District Avenue, Burlington, MA 01803 and their phone number is 888- 829-8871. Revenue Management System and Computerized Enhancements: You must use Flyr, Inc. (also known as “Flyr”) as the vendor
HotelKeyHotelKey
Mandatoryee, ongoing maintenance and support for all other PMS components, including software, PMS software upgrades and required brand standard system interfaces to the PMS (see Item 11). Hotel Key is our des
Amadeus iHotelierAmadeus
reement. per month; CRS, booking engine and channel Franchisor’s management and Customer administrative Relationship Management (CRM) fee is to help coordinated systems from cover Amadeus iHotelier: $
CoStarCoStar
and Franchisee, the Franchisor shall have the ability to establish the primary “competitive set” (comp set) that is published with regard to the Hotel with Smith Travel Research / CoStar reporting. Fr
MedalliaMedallia
h LP’s standards, vendor partners, and our operational model; How to leverage sales and marketing messaging and initiatives to grow top line revenue; How to use guest feedback via Medallia surveys to
The GuestbookThe Guestbook
ded September 26, 2025), so we cannot report on its historical categories and percentages of expenditure in our last fiscal year. We intend to utilize a third-party program called The Guestbook (www.t
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Franchisor will have independent access to the information and data collected by the PMS and Reservation System, such as number of guest stays and duration of those stays.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
If requested by Franchisor, Franchisee will submit to Franchisor as soon as available, but not later than ninety (90) days after the end of Franchisee’s fiscal year, complete financial statements for such year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisor and/or any of its Affiliates (which may be the only designated supplier for certain items), for certain items related to FF&E, Inventories and Fixed Asset Supplies, such as a pre-approved list of signage vendors, guest room directory vendors, credit card processors, channel manager(s), TV service platform…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
Franchisor retains the right to make changes to the Brand Standards.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
However, as of the date of this Disclosure Document, we have not yet received any such revenues or consideration.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and/or our affiliates expect to derive revenue based on required purchases or leases by franchisees, in the form of rebates, other material consideration from vendors, and mark-ups we apply for serving as intermediary to arrange for such services, as described above.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
We estimate that approximately 80% to 90% of the franchisee’s ongoing operating costs will involve goods and services required to be purchased or leased from the Franchisor or its affiliates, or from approved vendors, or according to the Franchisor’s specifications.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You may purchase your equipment, furnishings and supplies for the Hotel from any source, provided that the products meet the specifications in the Brand Standards, except for suppliers of certain components of the property-based technology and telecommunications systems and as may be noted elsewhere in this…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee will cancel (or, if Franchisor requests, transfer to Franchisor or its designee) all phone numbers, domain names, and directory listings (e.g., Google Business, Yelp) it owns that are associated with the Landingplace brands.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 8
Hotels will be responsible for establishing and maintaining proper 23 application access control to align with Payment Card Industry Data Security Standards (PCI- DSS).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee must maintain Guest Experience scores above the minimum threshold set forth in the Brand Standards for each 6-month evaluation period.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor may conduct such inspections with or without prior notice to Franchisee.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 8
Franchisor retains the right to make changes to the Brand Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain Franchisor’s approval for any site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are not permitted to operate an independent website for your Hotel, even at your own expense.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must participate in any brand-specific or System-wide guest frequency or reward program.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
All hotels are required to obtain and use providers approved by the Franchisor for credit card processing.
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must participate in, and comply with the requirements of, any gift card, gift certificate, and customer loyalty / engagement / retention program that Franchisor (or Franchisor’s Affiliates) implement, at Franchisee’s expense, for all or part of the Brand System
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee must ensure suitable, qualified individuals are employed at the Hotel sufficient to staff all positions at the Hotel in accordance with the Brand Standards.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
Other Purchases: If you have a sundry shop, market, or gift shop at your Hotel, Impulsify is required as the point of sale (POS) system supplier in your sundry shop / market / gift shop.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Franchisor will have independent access to the information and data collected by the PMS and Reservation System, such as number of guest stays and duration of those stays.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee is required, throughout the Term, to use designated technology platforms, including, in the Franchisor’s Business Judgment, a Property Management System (PMS), Revenue Management System (RMS), Central Reservations System (CRS), Global Distribution System (GDS), online distribution database / hotel content…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
If the Hotel is deemed by the Franchisor to be at risk, in the “red zone,” or in default of this Agreement, additional specialized and targeted “red zone” training and consulting sessions may be required in the Franchisor’s Business Judgment, on-site (in person) and/or virtually (as determined in the Franchisor’s…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee or, if applicable, its approved Management Company must attend each annual or bi-annual conference, convention or training session at Franchisee’s sole expense (including any Travel Costs).
The filing answers no to 7 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Does the franchisor charge a fee to evaluate a proposed supplier?Franchise agreement
- Is a minimum grand opening advertising spend required?
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?Item 6
The vendor opportunity at Landingplace Franchising
Landingplace Franchising operates within the LANDINGPLACE HOSPITALITY LLC parent company and focuses on lodging concepts. For software vendors, the opportunity lies in a franchisor that centralizes technology decisions at headquarters. The total unit count is not disclosed in the 2025 FDD, so the precise addressable market size remains unknown. However, the mandated tech stack signals a controlled environment where a single HQ decision can deploy software across the entire system.
The royalty rate is 5.0%, a figure that underscores the franchisor's ongoing revenue interest in operator performance. Vendors should note that average unit volume (AUV) is not provided, making it harder to model per-unit software spend. Still, the lodging segment typically requires property management, guest experience, and revenue management tools, all of which appear in the mandated stack.
Who controls software purchasing
The 2025 FDD lists five key executives at the franchisor level. Jeremy Allen Bratcher serves as Chief Executive Officer and Co-Founder, while Jacob Amezcua holds the title of President and Co-Founder. Glenn Miller is Executive Vice President of Commercial Strategy, John Kelley is Executive Vice President of Franchise Operations, and Gus Stamoutsos is Senior Vice President of Franchise Development. This leadership structure points to a centralized buying center, with commercial strategy and franchise operations likely influencing technology procurement.
No operator-level decision-makers are mapped in our corpus, reinforcing the HQ-centric purchasing model. Vendors should direct initial outreach to the C-suite and EVP layer, particularly those overseeing commercial strategy and operations.
Mandated and current tech stack
The 2025 FDD mandates seven specific technology systems. Amadeus iHotelier serves as the central reservations and property management platform. Flyer and Hotel Key are also mandated, likely covering guest-facing or operational functions. Medallia by Medallia, Inc. handles guest experience and reputation management. Rate 360 and RMS address pricing and revenue management, while The Guestbook rounds out the stack, possibly for direct booking incentives or guest rewards.
This integrated suite leaves little room for competing core systems. However, vendors offering complementary solutions—such as staff scheduling, maintenance management, or advanced analytics—may find gaps around these mandated platforms. The absence of a named POS system suggests either a non-traditional setup or an area not covered by the current mandates.
Procurement, renewals, and timing
The 2025 FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly specified. Similarly, Item 17 provides no renewal signal, and the initial franchise term is not disclosed. This lack of data makes it difficult to predict contract windows or renewal cycles.
Vendors should approach this as a relationship-driven sale. Without clear procurement gates, building connections with the EVP of Commercial Strategy and the EVP of Franchise Operations becomes even more critical. Monitoring any public announcements about technology changes or new system rollouts can also provide entry points.
How to read the Landingplace Franchising FDD
The 2025 Franchise Disclosure Document is the authoritative source for understanding this franchisor's technology mandates, leadership, and operational structure. Filed with state franchise regulators, the FDD contains detailed disclosures across all 23 Items. For software vendors, the most relevant sections are Item 1 (the franchisor and its executives), Item 11 (franchisor's assistance, including mandated technology), and Item 8 (restrictions on sources of products and services).
You can review the full FDD in the embedded viewer below. Pay close attention to the exact language around technology requirements—mandated systems leave no room for franchisee choice, while recommended systems may still create a de facto standard. For a ranked target list of franchise systems that match your software category, reach out to FranCloud.
Questions vendors ask
Landingplace Franchising, answered from the filing
The 2025 FDD lists Jeremy Allen Bratcher (CEO), Jacob Amezcua (President), and Glenn Miller (EVP of Commercial Strategy) among HQ leadership, indicating centralized purchasing control.
The FDD mandates Amadeus iHotelier, Flyer, Hotel Key, Medallia by Medallia, Inc., Rate 360, RMS, and The Guestbook. No traditional retail POS is specified.
The total number of US units, including franchised and company-owned, is not disclosed in the 2025 FDD.
The 2025 FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly specified.
The FDD does not provide an Item 17 renewal extract or initial term length, so contract cycle timing is not publicly available.
The 2025 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for full details on tech mandates and leadership.
Source
Read the filing itself
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind Landingplace Franchising
unknown of landingplace hospitality.
Related Lodging brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.