XP League

The vendor opportunity at XP League

XP League is a youth esports franchise operating under the parent company Unleashed Brands, LLC. According to the 2024 Franchise Disclosure Document, the system comprises 43 total units—41 franchised and 2 company-owned. This represents a 64% year-over-year unit growth, signaling a rapidly expanding footprint. For software vendors, the primary addressable market is the 41 franchised locations, as company-owned units typically follow HQ mandates directly. Average unit volume is not disclosed in the most recent FDD. The royalty rate is 8.0% of gross revenue, and the initial franchise term runs for 10 years.

Who controls software purchasing

Software purchasing authority at XP League sits at the headquarters level, influenced by its integration into Unleashed Brands, LLC. The 2024 FDD Item 1 identifies the following executives: Michael Browning, Jr. as Chief Executive Officer, Joe Luongo as Chief Operating Officer, Carisa Findley as President, Jamie Clark as Senior Marketing Director, and Stephen Polozola as Chief Legal Officer. While no dedicated CIO or VP of Technology is listed, the CEO and COO are the most likely stakeholders for enterprise software decisions. Vendors should target these leaders when pitching tools that impact operations, finance, or marketing across the franchise system.

Mandated and current tech stack

The FDD mandates two specific technology systems. For core operations, franchisees must use Next Level Esports, a platform tailored to managing esports leagues and youth programs. For accounting, the system mandates QuickBooks Online by Intuit Inc. No other mandated software—such as a point-of-sale, CRM, or scheduling tool—is disclosed in the 2024 filing. This leaves potential gaps for vendors offering complementary solutions in areas like customer engagement, staff management, or performance analytics, provided they can integrate with the mandated stack.

Procurement, renewals, and timing

The 2024 FDD does not include an Item 8 extract detailing procurement or purchasing restrictions. Without this signal, the procurement model—whether designated supplier, approved supplier, or open—remains unknown. Vendors should inquire directly about any preferred vendor programs during initial conversations. Regarding contract timing, the initial franchise agreement term is 10 years. Item 17 outlines renewal conditions: franchisees in good standing may renew for three additional consecutive five-year terms. They must provide notice between 6 and 12 months before expiration, pay a renewal fee of 25% of the then-current initial franchise fee, and modernize premises to current standards. This structured renewal cycle, combined with rapid unit growth, suggests periodic windows where franchisees may evaluate new technology to meet updated system standards.

How to read the XP League FDD

The Franchise Disclosure Document is the definitive source for understanding a franchise system's obligations, restrictions, and leadership. For XP League, the 2024 FDD reveals a lean mandated tech stack, HQ-level purchasing control under Unleashed Brands, and a fast-growing network of youth esports venues. Reviewing the full document—especially Items 1, 8, 11, and 17—will clarify any supplier requirements, software mandates, and decision-maker roles not fully detailed in this summary. The embedded viewer below provides the complete filing for your due diligence. When you're ready to prioritize targets, FranCloud can help you build a ranked list of franchise systems aligned with your software.