Flour Power Kids Cooking Studios

The vendor opportunity at Flour Power Kids Cooking Studios

Flour Power Kids Cooking Studios operates 16 franchised locations, all under a centralized franchisor based in North Carolina. For software vendors, this represents a compact but growing addressable market. The brand reported a 6.667% year-over-year unit growth rate in its 2024 FDD, signaling a franchisor that is actively expanding. Average unit volume sits at $380,372.80, with an 8.0% royalty rate flowing back to the franchisor. The initial franchise term is 10 years, which creates long cycles between major operational overhauls but also means that when a technology decision is made, it tends to stick.

The youth-services segment is not typically a heavy enterprise-software buyer, but the mandated nature of the tech stack here suggests a franchisor that values operational consistency. Vendors who can demonstrate integration with existing mandated systems or offer a clear efficiency gain at the unit level may find an opening.

Who controls software purchasing

The 2024 FDD lists five principal officers: Robert Maynard (Chief Executive Officer), Michael Mabry (Managing Director), Sarah Moritz (President), Eric Gustafsson (Vice President of Franchise Development), and Chelsea Gumm (Director of Culinary Experience). In a system this size, with no company-owned units disclosed, the CEO and President are the most likely decision-makers for any system-wide technology mandate. There is no CIO, CTO, or VP of Technology named in the filing, which is consistent with a 16-unit franchisor. A vendor pitch should be aimed at the C-suite and framed around franchisee compliance, ease of deployment, and unit-level economics.

Mandated and current tech stack

Flour Power mandates two systems: Jackrabbit and OSCAR. Jackrabbit is a class management and billing platform common in youth-activity franchises, while OSCAR is likely used for operational or scheduling purposes. No other technology vendors are named in the FDD as required or recommended. This leaves significant whitespace for vendors selling POS, payroll, inventory, or marketing automation tools. However, any new system must coexist with Jackrabbit and OSCAR, so integration capability is a hard requirement for adoption.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the procurement model for non-mandated technology is not publicly defined. It is unclear whether franchisees are free to choose their own supplementary software or if the franchisor must approve all purchases. The renewal structure offers a potential timing signal: after the initial 10-year term, franchisees may renew for two additional five-year terms if they meet the franchisor’s conditions. These renewal inflection points are natural moments for the franchisor to update system standards, making them logical windows for a vendor to engage.

How to read the Flour Power FDD

The 2024 Franchise Disclosure Document is the definitive source for understanding this brand’s technology mandates, executive team, and contractual structure. Item 11 details the mandated systems, while Item 1 lists the officers who control purchasing. Item 17 outlines the renewal terms that can trigger technology reviews. The full document is embedded below for your analysis. For a ranked target list of franchise brands that match your software’s ideal customer profile, FranCloud can help you prioritize your outbound efforts.