+16.972% units YoYHQ-led decisions

The Little Gym

Fitness

Software purchasing authority at The Little Gym sits with parent company Unleashed Brands, LLC, which controls the brand's 255 franchised locations (only 1 company-owned unit). The most recent 2026 FDD does not disclose any mandated or recommended technology systems, leaving the tech stack largely at the discretion of franchisees or the parent. With 256 total units and 16.97% year-over-year unit growth, the addressable market is expanding quickly for vendors who can navigate a centralized procurement model.

Live signals

Total units
256
255 franchised
Unit growth YoY
+16.972%
vs prior filing
AUV
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
2.5%
national + local
Initial fee
$60K
per unit
Investment range
$420K–$723K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10.5%of gross sales (FY2026)

Ongoing fees: 10.5% of gross sales (FY2026)Royalty 8%, Ad fund 2.5%. Total 10.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 8%Ad fund 2.5%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

TikTok
Mandatory
MarketingItem 13

tary Marks as part of the registration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn, Yelp, Pinterest, Instagram, TikTok, or X (former

Twitter
Mandatory
MarketingItem 13

ration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn, Yelp, Pinterest, Instagram, TikTok, or X (formerly known as Twitter), or any vir

Facebook
MarketingItem 13

oprietary Marks or any derivative of the Proprietary Marks as part of the registration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn,

Instagram
MarketingItem 13

the Proprietary Marks as part of the registration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn, Yelp, Pinterest, Instagram, TikTok, o

LinkedIn
MarketingItem 13

Marks or any derivative of the Proprietary Marks as part of the registration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn, Yelp, Pint

Pinterest
MarketingItem 13

ivative of the Proprietary Marks as part of the registration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn, Yelp, Pinterest, Instagram

Yelp
MarketingItem 13

ny derivative of the Proprietary Marks as part of the registration of any username on any gaming website, personal blogs or social networking website including Facebook, LinkedIn, Yelp, Pinterest, Ins

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at The Little Gym

The Little Gym operates 256 total locations, 255 of which are franchised. Only a single unit is company-owned, making this a heavily franchised system where the parent company, Unleashed Brands, LLC, likely centralizes technology decisions. Year-over-year unit growth sits at 16.97%, signaling a rapidly expanding footprint. For software vendors, the addressable market is 255 franchised locations, with no disclosed average unit volume (AUV) to size per-location spend. The royalty rate is 8.0%, and initial franchise terms run 10 years.

Who controls software purchasing

The 2026 FDD does not list any HQ executives by name or title. However, ownership by Unleashed Brands, LLC points to a centralized decision-making structure. Vendors should assume that software evaluation, procurement, and deployment are directed from the parent level rather than by individual franchisees. Without named buyers in the FDD, the practical next step is to identify the technology or operations leadership at Unleashed Brands.

Mandated and current tech stack

The 2026 FDD contains no disclosures of mandated or recommended technology systems. No POS, scheduling, CRM, or operational platforms are named. This absence suggests either a fully open tech environment where franchisees choose their own tools, or a parent-company stack that is not disclosed in the franchise document. Vendors should treat this as a greenfield opportunity but verify directly with Unleashed Brands whether any de facto standards exist.

Procurement, renewals, and timing

Item 8 of the FDD provides no extract on procurement restrictions, so the supplier model remains unclear. Item 17 outlines renewal conditions: franchisees in good standing may elect two additional 5-year successor terms after the initial 10-year term. Renewal requires modernization of premises, compliance with current training, and execution of the then-current franchise agreement, which may include materially different royalty and advertising obligations. These 5- and 10-year cycles create predictable moments when franchisees must reassess their operations—and their software stack.

How to read the The Little Gym FDD

The 2026 FDD is embedded below. Key sections for software vendors include Item 8 (procurement restrictions), Item 11 (franchisor assistance and any mandated technology), and Item 17 (renewal and modification terms). Because no tech systems are disclosed, the document is most useful for understanding the contractual framework that governs when and how franchisees can adopt new tools. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.

Questions vendors ask

The Little Gym, answered from the filing

The 2026 FDD does not list specific executives. Purchasing decisions are centralized under parent company Unleashed Brands, LLC. Vendors should target the corporate buying center at Unleashed Brands rather than individual franchisees.
The 2026 FDD does not identify any mandated or recommended POS, operational, or management software systems. The tech stack appears to be open, with no franchisor-imposed requirements disclosed.
There are 256 total units, of which 255 are franchised and 1 is company-owned. The brand operates in the children's fitness segment and is growing at 16.97% year-over-year.
The 2026 FDD Item 8 does not include a procurement extract, so it is unclear whether the franchisor designates specific suppliers, maintains an approved supplier list, or allows open purchasing. Assume centralized control until confirmed otherwise.
Initial franchise terms are 10 years. Item 17 allows two additional 5-year successor terms, contingent on good standing, renovation, and training compliance. Renewal windows every 5–10 years create natural re-evaluation points for software contracts.
The 2026 FDD was filed with state franchise regulators. You can view the embedded PDF below to analyze procurement, tech mandates, and renewal terms directly from the source document.
Source

Read the filing itself

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind The Little Gym

unknown of Leviathan Intermediate Holdco.

Sibling brands

Related Fitness brands

Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.