The Little Gym

The vendor opportunity at The Little Gym

The Little Gym operates 186 locations, 185 of which are franchised. With an average unit volume of $712,346 and an 8% royalty rate, the system generates meaningful per-unit revenue, but the addressable market for software vendors is tightly controlled at headquarters. Year-over-year unit growth sits at 6.936%, signaling modest expansion. The operator base is highly fragmented: only one mapped operator appears in the FDD, covering a single unit in Wisconsin. No multi-unit operators are recorded. This means any software sale must win over the franchisor first, not a large franchisee group.

Who controls software purchasing

Purchasing authority rests with the corporate leadership team in Texas. The 2025 FDD lists Nancy Bigley as President, Joe Luongo as Chief Operating Officer, and Samantha Musonda as Vice President of Operations. Michael Browning, Jr. serves as CEO, and Stephen Polozola is Chief Legal Officer. For a vendor, the most direct path is through operations leadership—Luongo and Musonda—since they oversee the systems that run the franchise network. There is no dedicated CIO or CTO named in the filing, so the buying center likely sits with the COO and VP of Operations, with legal review by Polozola.

Mandated and current tech stack

The only technology system mandated in the 2025 FDD is TLG Software. The filing does not disclose additional POS, scheduling, or CRM platforms, meaning the current stack beyond TLG Software is not publicly documented. Vendors offering complementary solutions—such as marketing automation, staff training platforms, or advanced analytics—should assume they will need to integrate with or sit alongside TLG Software. The absence of a named POS vendor in the FDD suggests either the mandated system covers that function or the franchisor leaves POS choice open, but that is not confirmed in the disclosure.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not disclosed. This lack of transparency means vendors must engage directly with HQ to understand how they can become an endorsed or permitted provider. On the renewal side, the initial franchise term is 10 years. Franchisees in good standing may elect two additional five-year successor terms, but they must pay a renewal fee equal to 50% of the then-current initial franchise fee, reimburse legal and professional expenses, and sign the then-current franchise agreement. That agreement may impose materially different royalty and advertising obligations, and by extension, could introduce new technology mandates. For software vendors, the renewal window is a potential trigger point when franchisees must modernize premises and systems to meet current standards.

How to read the The Little Gym FDD

The 2025 Franchise Disclosure Document is embedded below. It provides the full legal and operational picture: executive team, unit counts, financial performance representations, and the franchise agreement terms. Pay close attention to Item 11 for the franchisor’s obligations around technology and Item 17 for renewal conditions that could force system upgrades. The document is filed with state franchise regulators and serves as the authoritative source for any vendor building a business case to pitch The Little Gym. For a ranked target list of franchise systems aligned to your software category, FranCloud can help.