From the filings

+7.5% units YoYHQ-led decisions

Snapology

Youth services

Software purchasing at Snapology is controlled at the brand level, with mandated systems and a lean HQ team led by Brand President Ani Mehta and CEO Michael Browning, Jr. The franchise operates 130 units (129 franchised, 1 company-owned) under parent Unleashed Brands, LLC, and already mandates BMS and Command Center. For vendors, this means a concentrated addressable market of 130 locations where HQ sets the tech agenda.

For software vendors selling into US franchise brands.

Live signals

Total units
130
129 franchised
Unit growth YoY
+7.5%
vs prior filing
AUV
$115K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
5%
national + local
Initial fee
$40K
per unit
Investment range
$75K–$106K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

12%of gross sales (FY2026)

Ongoing fees: 12% of gross sales (FY2026)Royalty 7%, Ad fund 5%. Total 12% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 5%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

Salesforce
CrmItem 6

r fee to pay directly approved suppliers of certain services provided to your Snapology Business, including the fee charged by the call center telephone provider, your license for Salesforce Community

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

certain support services related to the operation of your Franchised Business, including the accounting systems and third party accounting services that we prescribe

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will possess direct access to Command Center and we will have access to all information entered into Command Center including information about the sales of the Franchised Business and your customers.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We are the exclusive supplier of the Curriculum.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

In our discretion, we reserve the right to establish an advisory council of franchisees that does advise us on advertising policies and other matters.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

We and our affiliates did not receive any revenue during our most recently completed fiscal year ending December 31, 2025, from selling or leasing products or services directly to franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

However, we do receive rebates from certain vendors of our Designated Suppliers of Restricted Purchases.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

You must reimburse us for all costs that we incur in connection with due diligence of your proposed supplier and our evaluation of such supplier as well as any costs we incur in monitoring a Designated Supplier’s compliance with our requirements.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If we require that a product or service be purchased from a Designated Supplier and you wish to purchase it from an alternate supplier, you must submit to us a written request for approval and must include pertinent information about the supplier as required in the Manual.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

transferring the Franchised Business’ telephone number to us;

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

The computer must possess high-speed internet capability permitting your access and utilization of our Command Center, and have software that complies with PCI-DSS.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

You may not have an established pattern of failing to operate the Franchised Business in accordance with this Agreement and with the System (as set forth in the Manual or otherwise and as revised from time-to-time by Franchisor), as evidenced by three or more failed quality assurance evaluations conducted by…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Operations Manual.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend a minimum of $10,000 on your grand opening advertising.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must make the Local Marketing Expenditure, as may be amended by us periodically, but which, when combined with the NAF Contribution (subject to a minimum $100 per month) and Advertising Cooperative, will not exceed 6% of Gross Sales, as allocated by us between the NAF Contribution, the Advertising Cooperative…

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must participate in and offer to your customers all customer loyalty and reward programs and all contests, sweepstakes, and other prize promotions that we mandate.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we form an Advertising Cooperative for the region in which your Franchised Business is located, your membership to the advertising cooperative is automatic, and you must participate in the Advertising Cooperative.

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase from suppliers or distributors we designate (each a “Designated Supplier”) all of your requirements for developing and operating the Franchised Business including: (1) signage and other products; (2) uniforms, shirts, and all other merchandise and items intended for retail sale (whether or not…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You will be required to purchase the following through us or our affiliate: (1) retail merchandise, (2) licenses to the point of sale, merchant processing, and other software programs that we designate,

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

This payment will be debited automatically from your business bank through ACH.

Must the franchisee participate in a gift card program?

Yes

Item 8

You must participate in and offer to your customers all customer loyalty and reward programs and all contests, sweepstakes, and other prize promotions that we mandate.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You will be required to purchase the following through us or our affiliate: (1) retail merchandise, (2) licenses to the point of sale, merchant processing, and other software programs that we designate, (3) certain digital marketing services, (4) technology solutions (e.g., franchise management system, computer…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We may independently access from a remote location, at any time, all information input to, and compiled by, your computer system or an off-site server, including information concerning sales, purchase orders, inventory, and expenditures.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

Command Center is our proprietary system that you must exclusively license through us and use in the daily operation of the Franchised Business.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Provide training to additional or replacement managers, and refresher training as appropriate (Franchise Agreement, Article 8);

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

We require that you attend our annual conference.

The filing answers no to 2 questions
  • Must the franchisor approve the franchisee's site or location before opening?Franchise agreement
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11

The vendor opportunity at Snapology

Snapology operates 130 locations across the United States, with 129 franchised units and 1 company-owned location. The brand grew units by 7.5% year-over-year, signaling steady expansion. Top states by unit count are Texas (18), California (13), Florida (11), Massachusetts (11), and Virginia (10). Average unit volume sits at $115,110.50, with a 7.0% royalty rate and a 5-year initial franchise term. For software vendors, the addressable market is 130 units where technology decisions are centralized at the brand level.

Snapology is part of Unleashed Brands, LLC, a parent company that operates multiple youth-services concepts. This ownership structure may influence procurement patterns and vendor consolidation across brands, though the 2026 FDD does not detail cross-brand purchasing mandates.

Who controls software purchasing

Software purchasing authority at Snapology rests with HQ. The 2026 FDD lists Ani Mehta as Brand President and Michael Browning, Jr. as Chief Executive Officer. These executives, along with Chief Operating Officer Joshua Wall, CFE, form the likely buying center for technology decisions. With only one company-owned unit and 129 franchised locations, the franchisor sets the tech agenda through mandated systems, leaving franchisees with limited autonomy over core operational software.

No dedicated CIO or CTO is named in the FDD, suggesting that technology evaluation may fall to operations leadership. Vendors should direct outreach to the Brand President and COO, who oversee day-to-day operations and system compliance.

Mandated and current tech stack

Snapology mandates two systems: BMS and Command Center. These are the only named technology vendors in the 2026 FDD. BMS likely handles business management functions, while Command Center may support operational workflows, though the FDD does not specify their exact roles. No POS system is named as mandated, which could indicate an open category or a gap for vendors to address.

The absence of additional mandated systems means Snapology may rely on a lean tech stack. For software vendors, this creates opportunities to introduce complementary tools in areas like scheduling, billing, or parent communication—provided they align with HQ’s centralized purchasing model.

Procurement, renewals, and timing

Snapology’s 2026 FDD does not disclose a procurement model in Item 8. This means the brand has not publicly defined whether it uses designated suppliers, an approved vendor list, or an open purchasing structure. Vendors should engage HQ directly to understand the path to becoming a recommended or approved supplier.

Franchise agreements run for an initial 5-year term. Franchisees in good standing may elect to renew for two additional consecutive 5-year successor terms. This renewal cycle, combined with 7.5% unit growth, means new locations and renewing franchisees regularly enter the system, creating recurring evaluation points for software adoption. The operator footprint includes 133 mapped operators, with 9 multi-unit operators controlling 2 to 9 units each, while 124 operators run a single location. Multi-unit operators may influence purchasing decisions, but HQ mandates remain the primary gate.

How to read the Snapology FDD

The Snapology Franchise Disclosure Document for 2026 is embedded below. Key sections for software vendors include Item 11, which lists mandated systems like BMS and Command Center, and Item 1, which names the executives who control purchasing. Item 8, while silent on procurement specifics, still warrants review for any updates in subsequent filings. The FDD is filed with state franchise regulators and provides the most authoritative source for understanding Snapology’s technology requirements and decision-making structure.

For a ranked target list of franchise brands aligned with your software category, FranCloud can help you prioritize outreach based on tech mandates, unit growth, and HQ buyer signals.

Questions vendors ask

Snapology, answered from the filing

Brand President Ani Mehta and CEO Michael Browning, Jr. are the top executives listed in the 2026 FDD. With a small HQ and mandated tech, purchasing decisions likely flow through these leaders, supported by COO Joshua Wall, CFE.
The 2026 FDD mandates BMS and Command Center. No other operational or POS systems are named as required, leaving potential gaps for complementary software vendors to explore.
Snapology has 130 total units: 129 franchised and 1 company-owned. The brand shows 7.5% year-over-year unit growth, with top states including Texas (18), California (13), and Florida (11).
The 2026 FDD does not disclose a specific procurement model in Item 8. Vendors should inquire directly with HQ to understand whether they use designated suppliers, approved lists, or an open purchasing structure.
Franchise agreements run for an initial 5-year term, with two additional 5-year renewal options if in good standing. With 7.5% unit growth, new openings and renewals create recurring evaluation windows for software.
The Snapology FDD is filed with state franchise regulators in 2026. You can view the full document using the embedded PDF viewer below to analyze Item 11 mandates, Item 8 procurement terms, and executive contacts directly.
Source

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Snapology2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

231 operators run 243 mapped locations. 9 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit222
2–9 units9

Top states by locations

TX31
CA22
FL18
NJ15
PA14

Ownership

The portfolio behind Snapology

holding_vehicle of Unleashed Brands.

Sibling brands

Related Youth services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.