From the filings

+4.065% units YoYHQ-led decisions

Tide Cleaners

Home services

Tide Cleaners' Franchise Agreement routes technology purchases through a designated supplier: every Outlet must run a Computer System with point-of-sale software sourced that way. The brand franchises all 256 of its US locations, part of Procter & Gamble's cleaning-services portfolio.

For software vendors selling into US franchise brands.

Live signals

Total units
256
256 franchised
Unit growth YoY
+4.065%
vs prior filing
AUV
$887K
Item 19, 2025
Royalty
6.5%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$50K
per unit
Investment range
$512K–$2.63M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

10%of gross sales (FY2025)

Ongoing fees: 10% of gross sales (FY2025)Royalty 6.5%, Ad fund 3.5%. Total 10% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6.5%Ad fund 3.5%

Franchisor behaviours

What the franchisor requires

25 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 8 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have unlimited, independent access to all of the information and data in the Computer System, and you acknowledge that we may access customer data that the Computer System uses or generates.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

(b) within fifteen (15) days after the end of each calendar month, the operating statements, financial statements, statistical reports, purchase records, and other information we request regarding you and the Outlet covering the previous calendar month and the fiscal year to date;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

The designated supplier may be us, one of our affiliates, or a designated third party.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have a Franchise Advisory Council (“FAC”) as a formal channel of communication between us and the franchise system.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

We reserve the right at any time and from time to time to approve specifications or suppliers and distributors of the above products that meet our reasonable standards and requirements.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

50

Item 8

We estimate that approximately 50% to 75% of your overall purchases and leases in establishing and operating the Outlet will be made from approved or designated suppliers or in accordance with our specifications or requirements.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you or the supplier a reasonable fee for the evaluation (not to exceed the reasonable cost of the inspection and the actual cost of the test) and will make a decision within a reasonable time (no more than 180 days).

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

upon your written request to us, we may qualify the supplier you request as an approved supplier after we evaluate and verify the supplier’s capabilities as described further below.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

customer service programs, reward programs, mystery shopper programs, and customer complaints and resolution programs (including reimbursing dissatisfied customers for their reasonable costs of patronage at the Outlet and participating in other customer-satisfaction programs in the manner we periodically specify)

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

we and our designated agents or representatives may at all times and without prior notice to you: (1) inspect the Outlet; (2) photograph the Outlet and observe and record the Outlet’s operation for consecutive or intermittent periods we deem necessary;

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Manual periodically to reflect changes in System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You will operate the Outlet at a specific location that we first must approve as the franchised location (“Franchised Location”).

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not develop, maintain, or authorize any website that mentions or describes you or the Outlet or displays any of the Marks.

Is a minimum grand opening advertising spend required?

Yes

Item 11

You must spend at least the minimum sum that we specify (currently $35,000 for the first Plant Store in a new market where you do not operate any Tide Cleaners Outlets, $20,000 for a subsequent Plant Store or Drop Store in an existing market where you already operate at least one Tide Cleaners Outlet, or $7,500 for a…

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to your Fund contributions and your New Store Marketing Expense, you currently must spend at least 1% of the Outlet’s Net Sales to advertise and promote your Outlet (the “Local Advertising Expenditures”).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

customer service programs, reward programs, mystery shopper programs, and customer complaints and resolution programs (including reimbursing dissatisfied customers for their reasonable costs of patronage at the Outlet and participating in other customer-satisfaction programs in the manner we periodically specify)

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

We will require all Tide Cleaners Outlets in the ACA to participate in a Cooperative Program if one is established in that ACA.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You currently must acquire the following items (as applicable) for the Outlet only from suppliers that we designate: (1) project management services related to the Outlet’s development, as we further describe below; (2) certain Proprietary Products and Proprietary Processes, as we further describe below; (3) the…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You currently must acquire the following items (as applicable) for the Outlet only from suppliers that we designate: (1) project management services related to the Outlet’s development, as we further describe below; (2) certain Proprietary Products and Proprietary Processes, as we further describe below; (3) the…

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Before your Outlet opens, you must sign and deliver to us the documents we require authorizing us to automatically debit your business checking account (the “Account”) for the Royalties, Fund Contributions, and other amounts due under the Franchise Agreement and for your purchases from us and/or our affiliates.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

ITEM 15 OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS Franchise Agreement You must appoint one of your owners to be your “Managing Owner” who will be responsible for overseeing and supervising the operation of the Outlet.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must acquire the Computer System, certain software downloads, and the point-of-sale system from our designated supplier.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have unlimited, independent access to all of the information and data in the Computer System, and you acknowledge that we may access customer data that the Computer System uses or generates.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If we conduct an assessment and your Outlet does not meet our operating standards and requirements, then in addition to your agreement to remedy all of the deficiencies found, we will have the right to conduct additional assessments and to conduct additional training for you at your Outlet, and you agree to pay our…

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

you must send at least two representatives (which can be your Managing Owner and one of your manager-level employees) to attend any convention and meetings at locations we designate.

The filing answers no to 1 question
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Tide Cleaners

Tide Cleaners franchises all 256 of its US locations, part of Procter & Gamble's cleaning-services portfolio alongside Tide Laundromat. Franchised outlets grew 4.065% year over year, and the Item 19 section of the filing includes a financial performance representation for prospective operators.

Who controls software purchasing

The Franchise Agreement routes technology purchases through the franchisor: Outlets must acquire their Computer System, certain software downloads, and point-of-sale system from a designated supplier, and hosting, maintenance and support contracts the same way. Andrew ("Andy") Gibson is President and Chief Executive Officer of Tide Services, and Keri Morlock serves as Vice President, Franchise Financial Planning & Profitability — both plausible entry points for a system-wide technology conversation. Stephen Philips is Finance Leader and Chief Financial Officer of Tide Services. Tide Cleaners operates as part of Procter & Gamble.

Tech named in the FDD, and what is actually required

Item 11 sets Tide Cleaners' technology requirements directly: every Outlet must obtain and use computer hardware and software meeting the franchisor's specifications, including point-of-sale software, dedicated telephone and power lines, modems, printers and other peripheral equipment, sourced from a designated supplier. Franchisees cannot modify hardware or software configurations without the franchisor's written consent, and must obtain any newly designated components within 60 days of notice.

Procurement, renewals, and timing

Item 8 runs an approved-supplier model: Outlets must currently source development project-management services, certain Proprietary Products and Proprietary Processes (including technologies licensed through designated supplier GreenEarth Cleaning), the Computer System, plant and drop equipment including lockers or kiosks, and other specified Operating Assets from designated suppliers, and the franchisor may add other required categories in the future. For other items, franchisees may propose an alternate supplier for approval. A franchisee in good standing, in compliance with System Standards, who remodels or secures an approved substitute premises, can renew for one successor term of 10 years, provided the franchisor determines no business-model change has occurred.

How to read the Tide Cleaners FDD

The embedded PDF viewer below holds Tide Cleaners' 2025 Franchise Disclosure Document, covering the Computer System mandate, the designated-supplier terms, and the Item 19 financial performance representation.

Talk to FranCloud for a ranked list of comparable home-services franchise systems worth pitching next.

Questions vendors ask

Tide Cleaners, answered from the filing

Andrew ("Andy") Gibson is President and Chief Executive Officer of Tide Services, and Keri Morlock serves as Vice President, Franchise Financial Planning & Profitability — both plausible entry points for a technology pitch. Stephen Philips is Finance Leader and Chief Financial Officer. Tide Cleaners operates as part of Procter & Gamble.
Item 11 of the filing sets Tide Cleaners' technology requirements: every Outlet must run a Computer System with point-of-sale software, dedicated telephone and power lines, modems, printers and peripherals, sourced from a designated supplier.
Tide Cleaners franchises all 256 of its US locations, in the home-services segment. Mapped operator data points to Florida, Texas, Arizona, Minnesota and Ohio as the largest concentrations.
Tide Cleaners runs an approved-supplier list. Outlets currently must source development project-management services, certain Proprietary Products and Processes, the Computer System, plant and drop equipment, and other specified Operating Assets from designated suppliers; for other items, franchisees may propose an alternate supplier for approval.
A franchisee in good standing, compliant with System Standards, who remodels or secures an approved substitute premises can renew for one successor 10-year term, provided the franchisor finds no business-model change. Franchised outlets grew 4.065% year over year, and Item 19 includes a financial performance representation.
The embedded PDF viewer below contains Tide Cleaners' 2025 Franchise Disclosure Document, covering its Computer System, supplier, and financial performance terms in full.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Tide Cleaners2025 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Tide Cleaners files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

65 operators run 173 mapped locations. 25 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit40
2–9 units20
10–24 units5

Top states by locations

FL25
TX21
AZ18
MN16
OH14

Ownership

The portfolio behind Tide Cleaners

strategic_multibrand of Procter & Gamble.

Sibling brands

Related Home services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.