From the filings

HQ-led decisions

Steel Coated Floors

Personal services

Steel Coated Floors runs 9 personal-services locations out of Michigan — 8 franchised, 1 company-owned — as part of Phoenix Franchise Brands, alongside sibling brands Worried Bird, FURRY LAND and Spray Foam Genie. Its 2025 FDD names a Chief Technical Officer, requires its own SCF CRM Software under Item 8, and lists QuickBooks Online as an in-use accounting system. Average unit volume runs $1,007,018 on a 3.5% royalty.

For software vendors selling into US franchise brands.

Live signals

Total units
9
8 franchised
Unit growth YoY
0%
vs prior filing
AUV
$1.01M
Item 19, 2023
Royalty
3.5%
of gross sales
Ad fund
1%
national + local
Initial fee
$59K
per unit
Investment range
$123K–$174K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

4.5%of gross sales (FY2025)

Ongoing fees: 4.5% of gross sales (FY2025)Royalty 3.5%, Ad fund 1%. Total 4.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 3.5%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

ning a splash page or other presence on the Internet through any social networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, Li

Google Business ProfileGoogle
MarketingItem 11

dvertising within your Territory to solicit new clients and to maintain existing relationships. These amounts will cover SEO costs, digital advertisements, social media marketing, Google My Business,

InstagramMeta
MarketingItem 11

on the Internet through any social networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, LinkedIn, YouTube, Instagram, Twitter/X

LinkedInLinkedIn
MarketingItem 11

or other presence on the Internet through any social networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, LinkedIn, YouTube, In

PinterestPinterest
MarketingItem 11

al networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, LinkedIn, YouTube, Instagram, Twitter/X, Plaxo and Pinterest, that uses

QuickBooksIntuit
AccountingItem 11

th the Franchised Business, including without limitation: (i) a laptop or other computer that meets our System specifications and is capable of running accounting software such as QuickBooks; (ii) pri

QuickBooks OnlineIntuit
AccountingItem 11

s we direct from time to time in writing. (Franchise Agreement, Section 7.8.). You will also be required to purchase approved accounting software for your Computer System, such as QuickBooks Online®,

TikTokTikTok
MarketingItem 11

ash page or other presence on the Internet through any social networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, LinkedIn, Yo

TwitterX
MarketingItem 11

rnet through any social networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, LinkedIn, YouTube, Instagram, Twitter/X, Plaxo and

YouTubeGoogle
MarketingItem 11

presence on the Internet through any social networking site in connection with the operation of your Franchised Business, including without limitation, Facebook, TikTok, LinkedIn, YouTube, Instagram,

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 11

You will also be required to purchase approved accounting software for your Computer System, such as QuickBooks Online®, which currently costs approximately $300 per year.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Submit to Franchisor monthly, quarterly, and/or annual financial reports, including balance sheets, cash flow statements, profit and loss statements, and other reports as required by Franchisor.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We may designate new or different approved suppliers, including designating ourselves or one of our affiliates as an approved supplier of any goods or services.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor has the irrevocable right to modify, supplement or otherwise change its lists of Approved Suppliers and any items that must be purchased from such Approved Suppliers at any time, as Franchisor deems advisable in its sole discretion.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

In our most recently concluded fiscal year ending December 31, 2024, neither we nor our affiliates received any such revenue.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

60

Item 8

approximately 60% to 70% of your ongoing costs of operating your Steel Coated Franchised Business.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

Franchisor may charge a reasonable fee for inspection, review, and approval of suppliers.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Franchise agreement

If Franchisee desires to purchase any items from an unapproved supplier, Franchisee shall submit to Franchisor a written request for such approval or shall request the supplier itself to do so.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

At the option of Franchisor, assign to Franchisor or Franchisor’s designee all of Franchisee’s rights, title and interest in and to any and all (i) telephone numbers of Franchisee’s franchise and all related Yellow Pages, White Pages and other business listings

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor may require that Franchisee furnish its customers with an evaluation form specified by the Franchisor pre-addressed to the Franchisor.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor shall have the right to add to or otherwise modify the Operating Manual from time to time to reflect changes in any of the System Standards, provided that no such addition or modification shall alter Franchisee’s fundamental status and rights under this Agreement.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Franchisee shall solely operate the Franchised Business from a flex warehouse space (the “Site”) that is approved by and meets Franchisor’s then-current site requirements and is identified in Exhibit 1 to this Agreement.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Unless you obtain our prior written consent, you are prohibited from establishing or maintaining a separate website, or otherwise maintaining a splash page or other presence on the Internet through any social networking site in connection with the operation of your Franchised Business, including without limitation…

Is a minimum grand opening advertising spend required?

Yes

Item 11

We require you to spend at least $20,000 on advertising and promotional activities during the 3 months prior to the opening of your Franchised Business.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

We require you to spend at least $2,500 per month on the first trailer rig operated by the Franchised Business, for local advertising within your Territory to solicit new clients and to maintain existing relationships.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You are required to purchase certain inventory, supplies and equipment from us, an affiliate or suppliers that we designate, including equipment, cleaning supplies, safety supplies, and any other products that we specify.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisee agrees to purchase all supplies, equipment, marketing materials, and other products and materials required for the operation of the Franchised Business as the Franchisor designates from time to time solely from Franchisor, Franchisor’s affiliates, and/or any vendors and suppliers designated by Franchisor…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must use the services of our approved credit card processing vendor for any credit card transactions processed for the Franchised Business, as well as the services of our approved payroll and accounting vendor.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Franchisee agrees to execute and deliver to Franchisor an authorization for electronic transfer of funds for direct debits from Franchisee’s business bank operating account and to comply with procedures specified by Franchisor and perform such acts as may be necessary to accomplish payment by electronic fund transfer.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Franchisee shall employ sufficient employees as prescribed by Franchisor to operate the Franchised Business at its maximum capacity and efficiency as required by Franchisor.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

a POS System we designate

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

Currently, you must purchase through us all chemicals and coatings necessary to operate the Franchised Business, as well as the Starter Kit and the SCF CRM Software.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

For all training courses, seminars, and programs, Franchisor shall provide instructors and training materials, for any refresher, remedial, or additional training it provides at the cost of one hundred and fifty dollars ($150) per day plus reasonable travel expenses.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisor may also require that Franchisee and/or its Designated Manager, employees, and contractors attend such refresher courses, seminars, and other training programs as Franchisor may reasonably require from time to time.

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

The vendor opportunity at Steel Coated Floors

Steel Coated Floors runs 9 personal-services locations out of Michigan — 8 franchised, 1 company-owned — as part of Phoenix Franchise Brands, alongside sibling brands Worried Bird, FURRY LAND and Spray Foam Genie. Average unit volume runs $1,007,018 on a 3.5% royalty and 10-year term, per the 2025 FDD.

Who controls software purchasing

Item 2 names Manual Cypers as Chief Technical Officer, Mitchell Cypers as Chief Operating Officer, and Gregory Longe as CEO. A named CTO alongside a multi-brand parent in Phoenix Franchise Brands makes this a genuinely HQ-driven system for technology decisions.

Tech named in the FDD, and what is actually required

The FDD requires none of the Item 11 systems it names for daily operations. QuickBooks Online is in use for accounting, while Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, QuickBooks and TikTok are named without being required.

Procurement, renewals and timing

Item 8 designates suppliers only, with no alternative sourcing for its designated items: franchisees must buy chemicals and coatings, the Starter Kit, and the franchisor's own SCF CRM Software directly from the franchisor or an affiliate. Item 17 sets a 10-year successor term contingent on 6 months to 1 year of notice, refurbishment to then-current trade dress, and a $10,000 Successor Franchise Fee. With unit count flat year over year, renewal timing looks like the main driver of near-term vendor activity.

How to read the Steel Coated Floors FDD

The embedded PDF viewer below carries the full 2025 filing, submitted to state franchise regulators. Item 8 confirms the SCF CRM Software requirement directly, and Item 2 names the Chief Technical Officer who oversees it.

Talk to FranCloud for where this brand ranks against other personal-services targets.

Questions vendors ask

Steel Coated Floors, answered from the filing

Item 2 names Manual Cypers as Chief Technical Officer — the direct software contact — alongside Mitchell Cypers as COO and Gregory Longe as CEO. As part of Phoenix Franchise Brands, decisions may also route through that parent's shared operating team.
The FDD requires none of the Item 11 systems it names for daily operations. QuickBooks Online is in use for accounting, while Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, QuickBooks and TikTok are named without being required.
9 total locations — 8 franchised and 1 company-owned — with flat unit count year over year, concentrated in Utah (3 of 7 mapped operators).
Item 8 designates suppliers only: franchisees must buy chemicals and coatings, the Starter Kit, and SCF CRM Software directly from the franchisor or an affiliate, with no alternative sourcing allowed for those designated items.
Terms run 10 years, and Item 17 renewal requires 6 months to 1 year of notice, a refurbishment to then-current standards, and a $10,000 Successor Franchise Fee. Flat unit growth this year points to renewal timing as the main driver of near-term vendor activity.
The full filing is embedded in the PDF viewer below, filed with state franchise regulators in 2025. Item 8 confirms the SCF CRM Software requirement directly, and Item 2 names the Chief Technical Officer.
Source

Read the filing itself

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Steel Coated Floors2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit7

Top states by locations

UT3
ID1
IN1
IA1
NH1

Ownership

The portfolio behind Steel Coated Floors

strategic_multibrand of Phoenix Franchise Brands.

Sibling brands

Related Personal services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.