Steel Coated Floors

The vendor opportunity at Steel Coated Floors

Steel Coated Floors operates a compact franchise system of 9 units—8 franchised and 1 company-owned—with an average unit volume of $1,007,018. The brand sits in the personal services segment and is headquartered in Michigan. For software vendors, the immediate addressable market is small by unit count, but the economics per location are material: each franchisee runs a six-figure-revenue operation on a 10-year initial term with a 3.5% royalty. That structure means operators have both the incentive and the runway to invest in tools that improve efficiency or compliance.

Because the system is independently owned with no parent company on file, the franchisor itself is the sole gatekeeper for any system-wide technology mandates. Vendors should approach this as a concentrated, HQ-driven sale rather than a distributed, multi-operator procurement.

Who controls software purchasing

The 2025 Franchise Disclosure Document names three executives in Item 1: Gregory Longe (CEO), Mitchell Cypers (Chief Operating Officer), and Manual Cypers (Chief Technical Officer). For a software vendor, the Chief Technical Officer is the most direct entry point. Manual Cypers is listed as the CTO, and in a system of this size, that role typically owns vendor evaluation, integration decisions, and the tech roadmap. The COO, Mitchell Cypers, likely influences any tool that touches daily operations or franchisee compliance. There are no additional operator-level buyers mapped in our corpus, which reinforces the HQ-centric purchasing dynamic.

Mandated and current tech stack

Item 11 of the 2025 FDD mandates two systems: QuickBooks and QuickBooks Online, both by Intuit Inc. No other POS, CRM, scheduling, or industry-specific platforms are named as required. That creates a clear integration surface for vendors selling tools that sit alongside or on top of QuickBooks—think reporting, payroll, inventory, or customer management that syncs with Intuit’s ecosystem. The absence of a mandated operational stack also means the franchisor may be open to standardizing additional software if a vendor can demonstrate value across all 9 units.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract describing designated or approved suppliers. In practical terms, that signals an open procurement environment: franchisees are not forced to buy from a specific vendor list, and the franchisor has not published a preferred purchasing program. For a software vendor, this means you can pitch either HQ or individual franchisees directly, though HQ endorsement will be critical for any system-wide adoption.

Renewal timing is the most structured window for technology change. Under Item 17, franchisees must provide written notice between 6 months and 1 year before the end of their 10-year term. To renew, they must sign the then-current franchise agreement, pay a $10,000 Successor Franchise Fee, refurbish the business to current standards, and comply with updated training and qualifications. That forced upgrade moment is when franchisees are most likely to evaluate new software—either because the franchisor requires it or because they are already reinvesting in the business. Vendors should map the initial sale dates of the 8 franchised units to back into likely renewal windows.

How to read the Steel Coated Floors FDD

The full 2025 FDD is embedded below. It is the definitive source for the numbers and terms cited on this page. When you review it, pay particular attention to Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal conditions). Those three sections define the technology buying environment more than any third-party summary. If you sell software into franchise systems, FranCloud can help you identify which brands match your integration requirements and buying-center profile—and rank them by fit.