FURRY LAND

The vendor opportunity at Furry Land

Furry Land is a mobile pet grooming franchise headquartered in Michigan, operating 72 total units as of its 2025 FDD filing. Of those, 71 are franchised and 1 is company-owned, giving software vendors an addressable base of 71 franchisee locations. The brand reported average unit volume (AUV) of $385,233.63 and a lean 1.5% royalty rate. Year-over-year unit growth sits at 36.5%, signaling an active expansion cycle that typically correlates with technology evaluation and adoption.

For SaaS vendors selling operational, financial, or customer-experience tools, the growth trajectory matters. A system adding units at this pace will need scalable back-office, compliance, and communication infrastructure. The mobile nature of the business—groomers traveling to customers—also creates unique software needs around routing, mobile payments, and field-service management.

Who controls software purchasing

The 2025 FDD lists Gregory Longe as CEO and the sole named executive at the franchisor level. No other C-suite or technology-specific roles appear in Item 1. In systems of this size, the CEO typically holds direct authority over technology mandates and vendor selection. Vendors should expect a centralized decision-making process, with Longe or a delegate evaluating tools that affect the entire franchise network.

No multi-unit operators are mapped in our corpus for Furry Land, meaning the franchisor likely exerts strong control over procurement and technology standards across all 71 franchised locations. This is consistent with the mandated tech stack detailed in Item 11.

Mandated and current tech stack

Furry Land mandates two specific technology systems. Point-of-sale is provided by Clover Network, Inc., a widely used POS platform in franchise systems. Scheduling is handled by MoeGo, a grooming- and pet-service-specific platform. Both are required for franchisees.

For vendors, this creates clear integration and displacement plays. Any software that touches payments, appointment booking, customer communication, or operational workflows must interoperate with or replace Clover and MoeGo. The absence of other named systems in the FDD suggests either a light tech footprint or that additional tools are left to franchisee discretion—though the franchisor’s mandate posture implies otherwise.

Procurement, renewals, and timing

The FDD does not disclose a procurement model in Item 8, leaving open the question of whether Furry Land uses designated suppliers, an approved vendor list, or an open procurement process. Vendors should approach with the assumption that the franchisor controls vendor relationships tightly, given the mandated tech stack.

Contract renewal timing is similarly opaque. The initial franchise term is not disclosed in the 2025 FDD, and Item 17 contains no renewal signal. Without term length or renewal-cycle data, vendors cannot map predictable contract windows. The rapid unit growth, however, suggests that new franchisees are onboarding continuously, which may create rolling opportunities for technology adoption at the unit level.

How to read the Furry Land FDD

The Furry Land 2025 Franchise Disclosure Document is embedded below for full review. Key sections for software vendors include Item 11 (franchisor’s obligations), which lists the mandated Clover and MoeGo systems, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which identifies CEO Gregory Longe as the primary executive. Item 8 (restrictions on sources of products and services) and Item 17 (renewal, termination, transfer, and dispute resolution) are both silent in the current filing, meaning vendors will need to gather procurement and contract-cycle intelligence through direct engagement.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker concentration.