+3.505% units YoYHQ-led decisions

Pet Supplies Plus

Personal services

Software purchasing at Pet Supplies Plus is driven by its corporate leadership under Fusion Parent, LLC, with key decision-makers including CEO Chris Rowland and CFO Daniel McNamara. The franchise already mandates specific back-office and point-of-sale systems, creating both a known tech landscape and potential replacement or integration opportunities. With 735 total units—502 franchised and 233 company-owned—the addressable market for vendors is substantial and concentrated under a single parent entity.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Back Office Systems & Reporting (Accounting and Inventory Management)
Mandatory
Industry softwareItem 11

Back Office Systems & Reporting (Accounting and Inventory Management)

point of sale computer system
Mandatory
POSItem 11

Operation of Point of Sale computer system

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderGrowth 500 999

HQ committee: CEO/President + VP Ops + IT/CIO + Franchise + procurement involved.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
  3. 91.6% of brands don't mandate a CRM, but the 25 that do are hidden in static reports, delaying my outreach to high-intent prospects.Landing one CRM-displacing deal in this segment can yield $30k+ ARR. FranCloud's find_lookalikes pinpoints those 25 brands and their peers, accelerating pipeline by months.

Live signals

Total units
735
502 franchised
Unit growth YoY
+3.505%
vs prior filing
AUV
$2.94M
Item 19, 2025
Royalty
2%
of gross sales
Ad fund
3.5%
national + local
Initial fee
$50K
per unit
Investment range
$541K–$1.98M
all-in, Item 7
Procurement
Franchisor controlled
from the filing

The vendor opportunity at Pet Supplies Plus

Pet Supplies Plus operates 735 locations across the United States, with 502 franchised units and 233 company-owned stores. The brand posted a 3.505% year-over-year unit growth rate and an average unit volume of $2,937,419. For software vendors, this is a mid-to-large franchise system with a mix of corporate and franchisee-operated locations, all governed by a single parent entity: Fusion Parent, LLC. The royalty rate is 2.0%, and the initial term length is not disclosed in the most recent FDD.

The addressable market is the full 735-unit system. Because the franchisor mandates specific technology systems, any software sale must clear a corporate evaluation. The presence of 233 company-owned locations also means a direct corporate buyer exists for internal deployments, while franchisees follow HQ mandates. The top state by unit count is Alabama, with 107 locations, indicating a geographic concentration worth noting for regional implementation planning.

Who controls software purchasing

Software purchasing authority at Pet Supplies Plus sits at the corporate level. The 2025 FDD lists the following executives: Chris Rowland (Chief Executive Officer and President), Daniel McNamara (Chief Financial Officer), Andrew F. Kaminsky (Fusion Parent, LLC Executive Vice President and Chief Administrative Officer), Nick Russo (Chief Marketing and Franchise Development Officer), and Miles Tedder (Chief Supply Chain Officer). For a software vendor, the CFO and CEO are the likely economic buyers for enterprise-wide technology decisions, while the Chief Supply Chain Officer may influence operational tools. The Chief Administrative Officer at the parent-company level may also play a role in system-wide vendor selection.

The operator footprint shows 15 mapped operators, 12 of whom are multi-unit operators, controlling approximately 107 located units. The unit-band split is: 1 unit (3 operators), 2-9 units (2 operators), 10-24 units (10 operators), and none with 25 or more. This suggests a mix of small and mid-sized franchisees, but the mandated technology environment means individual franchisees have limited discretion over software choices. The real decision-making power remains with HQ.

Mandated and current tech stack

The 2025 FDD mandates two categories of technology. First, Back Office Systems & Reporting, specifically covering Accounting and Inventory Management. Second, a point of sale computer system. The FDD does not name the specific vendors for either mandate, which means the current tech stack is partially opaque to outside vendors. However, the existence of mandates signals that Pet Supplies Plus has already standardized its core operational software. For a vendor selling complementary or replacement solutions, the opportunity lies in either integrating with the existing mandated stack or displacing an incumbent during a refresh cycle.

No other mandated or recommended technology systems are disclosed in the FDD. Vendors in areas such as HR, payroll, marketing automation, customer loyalty, or e-commerce should assume these categories are not currently mandated and may represent greenfield opportunities, subject to corporate approval.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal, meaning the specific procurement model—whether designated supplier, approved supplier list, or open—is not publicly disclosed. Given the mandated tech requirements, the model is likely centralized. Vendors should prepare for a corporate sales process rather than a franchisee-by-franchisee approach.

Item 17, which covers renewal, transfer, and termination, also provides no extractable signal in the 2025 filing. The initial term length is not disclosed. Without contract cycle data, vendors cannot time renewals precisely. However, the 3.505% unit growth rate suggests ongoing new-store openings, which create natural deployment windows for POS, back-office, and other operational software. Monitoring expansion announcements and new FDD filings may reveal contract timing clues.

How to read the Pet Supplies Plus FDD

The 2025 Pet Supplies Plus Franchise Disclosure Document is filed with state franchise regulators and contains the legal and operational disclosures required by the FTC Franchise Rule. For software vendors, the most relevant sections are Item 11 (Franchisor's Assistance, Advertising, Computer Systems, and Training), which lists mandated technology, and Item 1 (The Franchisor and Any Parents, Predecessors, and Affiliates), which identifies the executives who control purchasing. Item 8 (Restrictions on Sources of Products and Services) would normally clarify procurement rules, but it provides no extractable signal in this filing. Use the embedded PDF viewer below to review the full document and identify the specific decision-makers and technology requirements that shape your sales strategy. For a ranked target list of franchise systems matched to your software category, FranCloud can help.

Questions vendors ask

Pet Supplies Plus, answered from the filing

Key executives include CEO Chris Rowland, CFO Daniel McNamara, and EVP/CAO Andrew F. Kaminsky of Fusion Parent, LLC. Purchasing authority sits at the corporate level given the mandated tech environment.
The 2025 FDD mandates a point of sale computer system and Back Office Systems & Reporting covering Accounting and Inventory Management. Specific vendor names are not disclosed in the filing.
735 total units: 502 franchised and 233 company-owned. Year-over-year unit growth is 3.505%, with a heavy concentration in Alabama (107 units).
The 2025 FDD does not disclose a specific procurement model (Item 8). The mandated tech requirements suggest a centralized, HQ-driven approach rather than an open or franchisee-choice model.
The FDD does not disclose renewal or contract term details (Item 17). With 3.505% unit growth and a 2025 filing, vendors should monitor expansion cycles for new-location deployment opportunities.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below for full details on Item 11 mandates, leadership, and unit economics.
Source

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Pet Supplies Plus2025 FDDView only
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Operator footprint

Who runs the locations

15 operators run 107 mapped locations — 12 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

10–24 units10
Single-unit3
2–9 units2

Top states by locations

AL107

Ownership

The portfolio behind Pet Supplies Plus

parent_company of Fusion Parent, LLC.