Mayweather Boxing and Fitness

The vendor opportunity at Mayweather Boxing and Fitness

Mayweather Boxing and Fitness operates 69 total units, 68 of which are franchised, with a single company-owned location. The brand is part of MW Fitness Holdings, LLC. Year-over-year unit growth declined by 2.857%, signaling a consolidating network where technology standardization and operational efficiency are likely priorities. For software vendors, the opportunity lies in a compact, HQ-controlled system where a mandated tech stack governs every franchised location. The royalty rate is 7.0%, and the initial franchise term runs 10 years, with renewal conditions that include remodeling and upgrading to then-current standards—creating periodic touchpoints where technology decisions may be revisited.

Who controls software purchasing

The 2024 FDD identifies three executives at the corporate level: James Williams (President), Bryan Diaz (Chief Operating Officer and Senior Vice President of Finance), and Ryan Reeves (Chief Development Officer). No franchisee-level operators are mapped in our corpus, reinforcing a top-down purchasing dynamic. Vendors should expect that software evaluation, selection, and deployment are driven by the President and COO/SVP of Finance, with the Chief Development Officer potentially influencing tools that support franchise growth and onboarding. There is no separate CIO or CTO listed, so the finance and operations functions likely absorb technology procurement responsibilities.

Mandated and current tech stack

The FDD mandates four categories of technology: customer relationship management and point-of-sale software, the Mayweather Boxing + Fitness™ System, a Mobile Booking App, and a general Technology System. While the specific vendor names for the CRM, POS, and booking app are not disclosed in the FDD, the proprietary Mayweather Boxing + Fitness™ System is named explicitly. This suggests a hybrid environment where the franchisor controls the core operating system and requires franchisees to adopt additional standardized tools for sales, scheduling, and customer management. Vendors offering integrations with boutique fitness POS or CRM platforms, or those that can complement a proprietary fitness operating system, may find entry points.

Procurement, renewals, and timing

Item 8 of the FDD contains no procurement extract, so the franchisor’s supplier designation model—whether designated, approved, or open—is not publicly detailed. However, the presence of multiple mandated technology categories implies a closed or preferred procurement environment. Renewal terms are explicit: franchisees must provide written notice, be in full compliance, sign the then-current Franchise Agreement, pay a renewal fee, meet updated training and qualification requirements, execute a general release, and remodel and upgrade the studio to current standards. Each renewal term is 10 years. These remodeling and upgrade requirements create natural windows where software and hardware stacks may be refreshed, making renewal cycles a strategic timing consideration for vendors.

How to read the Mayweather Boxing and Fitness FDD

The 2024 Franchise Disclosure Document is the authoritative source for unit counts, executive leadership, mandated technology, and contractual terms. The embedded PDF viewer below provides the full text. Key sections for software vendors include Item 1 (executives and parent company), Item 11 (mandated tech systems), and Item 17 (renewal and upgrade conditions). Because the FDD does not disclose AUV or specific vendor names for POS and CRM, vendors should use the document to confirm the structural buying process and then engage HQ directly with integration or replacement proposals aligned to the mandated stack. For a ranked target list of franchise systems that match your software category, FranCloud can help.