Pinterest
Mandatoryher.fit). The term “Website” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram
HQ-led decisions
MW Franchise Holdings International
FitnessSoftware purchasing at MW Franchise Holdings International is controlled at the franchisor HQ level, with President James Williams, COO Bryan Diaz, and CDO Ryan Reeves forming the core buying center. The system mandates a specific technology bundle including a Mayweather Boxing + Fitness™ System, a mobile booking app, and a CRM/POS solution. The addressable market consists of 68 franchised locations, with one company-owned unit.
Live signals
Total units
69
68 franchised
Unit growth YoY
-2.857%
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$347K–$660K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
No claims
unaudited
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
TikTok
Mandatoryincludes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yelp, TikTok, blogs and oth
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at MW Franchise Holdings
MW Franchise Holdings International operates in the fitness segment with a total of 69 units, 68 of which are franchised. The system showed a year-over-year unit growth of -2.857%, indicating a slight contraction. For software vendors, the addressable market is those 68 franchised locations, as the single company-owned unit likely follows the same mandated technology stack. The franchisor collects a 7.0% royalty, and the initial franchise term is 10 years. Average unit volume is not disclosed in the most recent FDD.
Who controls software purchasing
Software purchasing authority sits at the franchisor headquarters. The FDD lists James Williams as President, Bryan Diaz as Chief Operating Officer and Senior Vice President of Finance, and Ryan Reeves as Chief Development Officer. These executives form the core buying center for any technology evaluation. Vendors should direct their outreach to this group, as the mandated nature of the tech stack means franchisees have little to no autonomy in selecting operational software.
Mandated and current tech stack
The 2024 FDD mandates several technology systems for franchisees. These include a customer relationship management and point-of-sale software, the Mayweather Boxing + Fitness™ System, a Mobile Booking App, and a broader Technology System. The specific commercial vendors behind the CRM, POS, and booking app are not named in the available FDD extract. The presence of a branded fitness system tied to Mayweather suggests a specialized, possibly proprietary, operational core that any third-party software would need to integrate with or complement.
Procurement, renewals, and timing
Specific procurement rules from Item 8 are not available in our corpus. However, the franchisor’s mandate of specific technology systems implies a designated supplier model. The franchise agreement runs for an initial 10-year term. Franchisees can renew for up to two additional 10-year terms, provided they meet conditions including signing the then-current franchise agreement, paying a renewal fee, and remodeling the studio to current standards. This renewal cycle, combined with the recent negative unit growth, suggests that software contract windows may align with these 10-year refresh points rather than rapid expansion-driven openings.
How to read the MW Franchise Holdings FDD
The 2024 Franchise Disclosure Document provides the legal and operational blueprint for this fitness concept. Key items for software vendors include Item 11, which details the franchisor’s obligations and the mandated technology systems listed above, and Item 17, which outlines the renewal and modification terms that can force technology upgrades. The FDD is filed with state franchise regulators and is available for review in the embedded viewer below. For a ranked target list of franchise systems based on technology mandate strength and unit economics, talk to FranCloud.
Questions vendors ask
MW Franchise Holdings International, answered from the filing
The buying center includes James Williams (President), Bryan Diaz (COO/SVP Finance), and Ryan Reeves (Chief Development Officer). Decisions are made at the HQ level given the mandated technology stack.
The FDD mandates a customer relationship management and point-of-sale software, the Mayweather Boxing + Fitness™ System, a Mobile Booking App, and a general Technology System. Specific vendor names are not disclosed.
The system has 69 total units, comprising 68 franchised locations and 1 company-owned unit, operating in the fitness segment.
The procurement model is not detailed in the available FDD extract. The franchisor mandates specific technology systems, suggesting a designated or approved supplier structure.
Franchise agreements have a 10-year initial term with up to two 10-year renewal options. With a -2.9% recent unit growth, renewal-driven tech refreshes may be the primary window.
The 2024 FDD is filed with state franchise regulators. You can read the embedded PDF viewer below for the full legal and operational disclosures.
Source
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Operator footprint
Who runs the locations
109 operators run 109 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit109
Top states by locations
| CA | 23 |
|---|---|
| TX | 22 |
| FL | 9 |
| TN | 7 |
| GA | 6 |
Ownership
The portfolio behind MW Franchise Holdings International
holding_company of MW Fitness Holdings, LLC.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.