Facebook
Mandatorythin our website (www.mayweather.fit). The term “Website” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, L
From the filings
HQ-led decisions
MW Franchise Holdings International
FitnessSoftware purchasing at MW Franchise Holdings International is controlled at the franchisor HQ level, with President James Williams, COO Bryan Diaz, and CDO Ryan Reeves forming the core buying center. The system mandates a specific technology bundle including a Mayweather Boxing + Fitness™ System, a mobile booking app, and a CRM/POS solution. The addressable market consists of 68 franchised locations, with one company-owned unit.
For software vendors selling into US franchise brands.
Live signals
Total units
69
68 franchised
Unit growth YoY
-2.857%
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$347K–$660K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
7 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Instagram
Mandatoryhe term “Website” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yelp, Tik
LinkedIn
Mandatoryww.mayweather.fit). The term “Website” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest,
Pinterest
Mandatoryher.fit). The term “Website” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram
TikTok
Mandatoryincludes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yelp, TikTok, blogs and oth
Twitter
Mandatoryebsite (www.mayweather.fit). The term “Website” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, P
Yelp
Mandatorybsite” includes: Internet and World Wide Web home pages, as well as other electronic sites (such as social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Yelp, TikTok, blogs
Franchisor behaviours
What the franchisor requires
31 requirements the franchisor states in this filing, each in its own words; 3 explicit no's.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
you must establish and maintain at your own expense a bookkeeping, accounting, and recordkeeping system conforming to the requirements and formats (including, at our option, the accounting methods and chart of accounts) we prescribe from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We may, as often as we deem appropriate (including on a daily, continuous basis), independently access the Technology System and retrieve all information regarding the Studio’s operation (other than Studio employee records, as you control exclusively your labor relations and employment practices).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days after the end of each fiscal quarter, the Studio’s operating statements and financial statements (including a balance sheet and cash flow and profit and loss statements) as of the end of that fiscal quarter;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate MW Distribution is currently the only approved source for purchasing and administers the supply of certain furniture, fixtures and equipment and all boxing gloves, hand wraps, heart rate monitors, heart rate straps, Merchandise, and apparel to be purchased by you for the operation of the Studio.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have developed a franchisee-elected franchise advisory council whose primary purpose is to advise on Brand Fund usage and advertising policies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may periodically modify the Technology System’s specifications and components.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2240502Item 8
MW Distribution received revenue from franchise purchases in the amount of $2,240,502 during our fiscal year ending December 31, 2023, which represented 100% of MW Distribution’s total revenues of $2,240,502.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
In addition, during our last fiscal year ending December 31, 2023, we and our affiliate, MW Distribution, received $110,494 in allowances, rebates and commissions from our approved suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
It is anticipated that during the operation of the Franchised Business, required purchases from us, our affiliates or the vendors that we specify or approve (not including rent or labor costs) are estimated to be approximately 30% - 40% of your total monthly purchases in the continuing operation of your Business…
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you request to use an alternative supplier (if we require you to buy or lease the product or service only from an approved supplier or distributor), you must provide the information related to such alternative supplier described in the Manual
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
assigning telephone and telecopy numbers and directory listings
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must comply with all Laws governing the use, protection, and disclosure of Consumer Data.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
quality-assurance, safety-audit, guest-satisfaction, and “mystery-shop” programs, including your using and paying directly our designated third- party service providers;
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
we and our designated representatives and vendors (including “mystery” shoppers) have the right before you open the Studio for business and afterward from during your regular business hours, and without prior notice to you, to inspect and evaluate the Studio, observe and record operations (including through…
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Manual periodically to reflect changes in Brand Standards, but those modifications will not alter your fundamental rights or status under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must submit all information we request when you propose a site.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Website and will only have one web page, as we designate and approve, within our website (www.mayweather.fit).
Is a minimum grand opening advertising spend required?
YesItem 11
You must also spend $18,000 to $30,000 on “grand opening” promotion, with a minimum of $12,000 spent on digital advertising during the presale efforts prior to the opening of the Studio.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of $3,000 per calendar month on local advertising and promotion for your Business, in addition to the Brand Fund contribution you pay to us.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 16
You must participate in any loyalty program, gift certificate or gift card program we establish.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase or lease all Operating Assets and other services and products (including designated technology and back office support products and services) you use and/or resell at the Studio according to our Brand Standards and, if we require, only from suppliers or distributors we designate or approve (which…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must use, offer and sell only the equipment, products, supplies and services that we specify in writing which may be amended or modified by us periodically.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You must purchase or lease all Operating Assets and other services and products (including designated technology and back office support products and services) you use and/or resell at the Studio according to our Brand Standards and, if we require, only from suppliers or distributors we designate or approve
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Funds must be available in the account before the Payment Day for withdrawal by electronic transfer.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in, and comply with the requirements of, our gift card and other member loyalty programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
In addition, you must appoint a coach that has completed our certification program for head coaches to serve as the head coach (“Head Coach”).
Must employees wear uniforms specified by the franchisor?
YesItem 16
You must comply with all of our Brand Standards relating to the purchase and use of all equipment, products, supplies, furniture, fixtures, Floor Coverings, the Technology System and related technology solutions, décor items, signage, uniforms, Merchandise, printed advertising materials and other items to be used or…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Our current provider of the Mobile Booking App also provides the required customer relationship management and point-of-sale software that you are required to use in the operation of your Studio.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We may, as often as we deem appropriate (including on a daily, continuous basis), independently access the Technology System and retrieve all information regarding the Studio’s operation (other than Studio employee records, as you control exclusively your labor relations and employment practices).
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
In addition, you are required to use the vendors that we designate for lead management software, customer relationship management software, certain marketing services (including digital marketing), music licensing fees, music provider platform, heartrate monitoring system, operational performance reporting, customer…
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
your Managing Owner or such other representative of the Franchised Business that we approve must attend an annual meeting of all Studio franchisees at a location we designate, if we hold such annual meeting.
The filing answers no to 3 questions
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Can the franchisor charge the franchisee for additional, refresher or remedial training?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at MW Franchise Holdings
MW Franchise Holdings International operates in the fitness segment with a total of 69 units, 68 of which are franchised. The system showed a year-over-year unit growth of -2.857%, indicating a slight contraction. For software vendors, the addressable market is those 68 franchised locations, as the single company-owned unit likely follows the same mandated technology stack. The franchisor collects a 7.0% royalty, and the initial franchise term is 10 years. Average unit volume is not disclosed in the most recent FDD.
Who controls software purchasing
Software purchasing authority sits at the franchisor headquarters. The FDD lists James Williams as President, Bryan Diaz as Chief Operating Officer and Senior Vice President of Finance, and Ryan Reeves as Chief Development Officer. These executives form the core buying center for any technology evaluation. Vendors should direct their outreach to this group, as the mandated nature of the tech stack means franchisees have little to no autonomy in selecting operational software.
Mandated and current tech stack
The 2024 FDD mandates several technology systems for franchisees. These include a customer relationship management and point-of-sale software, the Mayweather Boxing + Fitness™ System, a Mobile Booking App, and a broader Technology System. The specific commercial vendors behind the CRM, POS, and booking app are not named in the available FDD extract. The presence of a branded fitness system tied to Mayweather suggests a specialized, possibly proprietary, operational core that any third-party software would need to integrate with or complement.
Procurement, renewals, and timing
Specific procurement rules from Item 8 are not available in our corpus. However, the franchisor’s mandate of specific technology systems implies a designated supplier model. The franchise agreement runs for an initial 10-year term. Franchisees can renew for up to two additional 10-year terms, provided they meet conditions including signing the then-current franchise agreement, paying a renewal fee, and remodeling the studio to current standards. This renewal cycle, combined with the recent negative unit growth, suggests that software contract windows may align with these 10-year refresh points rather than rapid expansion-driven openings.
How to read the MW Franchise Holdings FDD
The 2024 Franchise Disclosure Document provides the legal and operational blueprint for this fitness concept. Key items for software vendors include Item 11, which details the franchisor’s obligations and the mandated technology systems listed above, and Item 17, which outlines the renewal and modification terms that can force technology upgrades. The FDD is filed with state franchise regulators and is available for review in the embedded viewer below. For a ranked target list of franchise systems based on technology mandate strength and unit economics, talk to FranCloud.
Questions vendors ask
MW Franchise Holdings International, answered from the filing
The buying center includes James Williams (President), Bryan Diaz (COO/SVP Finance), and Ryan Reeves (Chief Development Officer). Decisions are made at the HQ level given the mandated technology stack.
The FDD mandates a customer relationship management and point-of-sale software, the Mayweather Boxing + Fitness™ System, a Mobile Booking App, and a general Technology System. Specific vendor names are not disclosed.
The system has 69 total units, comprising 68 franchised locations and 1 company-owned unit, operating in the fitness segment.
The procurement model is not detailed in the available FDD extract. The franchisor mandates specific technology systems, suggesting a designated or approved supplier structure.
Franchise agreements have a 10-year initial term with up to two 10-year renewal options. With a -2.9% recent unit growth, renewal-driven tech refreshes may be the primary window.
The 2024 FDD is filed with state franchise regulators. You can read the embedded PDF viewer below for the full legal and operational disclosures.
Source
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Operator footprint
Who runs the locations
109 operators run 109 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit109
Top states by locations
| CA | 23 |
|---|---|
| TX | 22 |
| FL | 9 |
| TN | 7 |
| GA | 6 |
Ownership
The portfolio behind MW Franchise Holdings International
single_brand_holdco of Mayweather Boxing and Fitness.
Sibling brands
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.