HQ-led decisions

Linc Service

Home services

Software purchasing at Linc Service is driven by a franchisor mandate for the proprietary LincWare platform, with additional recommended tools like Salesforce. The addressable market consists of 103 total units—71 franchised and 32 company-owned—across a concentrated operator base. This page maps the tech stack, decision-makers, and contract renewal windows vendors need to know before pitching.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

LincWare
Mandatory
Proprietary systemItem 11

We will make available to you computer software, including software for a computerized accounting and management information system (collectively known as “LincWare”).

Field Centrix
Field serviceItem 11

Linc LINC2209: Using Field Centrix

Gryphon Appointment Builder
SchedulingItem 11

Linc Gryphon Appointment Builder

LINCLASER
Industry softwareItem 11

Linc LINC2300: LINCLASER Basics

PriceBuilder
Industry softwareItem 11

Linc SALE2107: PriceBuilder for Administrators

ProposalBuilder
Industry softwareItem 11

Linc OPS2401: ProposalBuilder

SalesforceSalesforce, Inc.
CrmItem 11

Linc SALE2101: Salesforce Overview

Salesforce.comSalesforce, Inc.
CrmItem 11

salesforce.com customer relationship management software

ValueBuilder
AccountingItem 11

If you choose to use our ValueBuilder® management information and accounting software, the cost of the initial training is included in the ValueBuilder® Initial Fee

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
103
71 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
2.5%
of gross sales
Ad fund
national + local
Initial fee
$75K
per unit
Investment range
$67K–$140K
all-in, Item 7
Procurement
Franchisee discretion
from the filing

The vendor opportunity at Linc Service

Linc Service operates 103 total units across the US, with 71 franchised and 32 company-owned locations. The brand does not disclose average unit volume (AUV) in its 2026 FDD. The royalty rate is 2.5% on gross sales. For software vendors, the addressable market is defined by these 103 units and a concentrated operator base: 92 mapped operators control approximately 168 located units, with 34 of those operators being multi-unit owners. The top states by unit count are South Carolina (20), Texas (17), Washington (15), California (11), and North Carolina (11). No single operator controls 10 or more units, and the unit-band split shows 58 single-unit operators and 34 operators with 2 to 9 units. This fragmented but geographically clustered footprint means a sale to the franchisor could unlock adoption across dozens of locations, but a direct-to-operator sales motion would require engaging many small business owners.

Who controls software purchasing

Software purchasing authority at Linc Service sits firmly at the franchisor level. The FDD mandates LincWare as the core operational platform, and the license agreement for LincWare automatically renews with the franchise agreement. This structure gives the franchisor significant control over the technology environment. Vendors should direct their outreach to the headquarters team in Pennsylvania. Key contacts listed in the 2026 FDD include Kelly Pnacek, Senior Vice President of Franchising; Martin Keyser, Senior Vice President of Franchise Operations; and Todd Greenlee, Vice President of Franchise Development. For financial or ERP-related software, Brian Probst, Senior Director of FP&A for ABM Technical Solutions, is a relevant stakeholder. The brand appears independently owned, with no parent company on file, meaning decisions are made within this leadership group rather than at a corporate parent.

Mandated and current tech stack

Linc Service mandates LincWare for its franchisees. The FDD also lists several other technology systems as recommended or in use: Field Centrix, Gryphon Appointment Builder, LINCLASER, PriceBuilder, ProposalBuilder, and Salesforce (listed as both Salesforce by Salesforce, Inc. and Salesforce.com by Salesforce, Inc.). This stack suggests a heavy reliance on field service management, pricing and proposal generation, and CRM. A vendor selling into this account must demonstrate clear integration paths with LincWare and Salesforce, or offer a compelling replacement for a specific component of this stack. The presence of Salesforce at the HQ level indicates a degree of CRM maturity, but the other tools—particularly the pricing and proposal builders—may represent niche point solutions that could be consolidated or replaced.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement signal in the provided extract, so the formal procurement model—whether designated supplier, approved supplier list, or open—is not disclosed in the most recent FDD. However, the mandate of LincWare strongly implies a designated-supplier approach for the core operating system. The initial franchise term is 6 years. According to Item 17, a franchisee in good standing can renew for an additional 6-year term, and the LincWare Software Agreement terminates and renews automatically with the Franchise Agreement. This automatic renewal mechanism means software contract windows are tied directly to franchise agreement cycles. Vendors should monitor franchise agreement expiration dates and renewal periods to time their outreach, as a change in the franchisor’s preferred stack would likely roll out to franchisees at renewal.

How to read the Linc Service FDD

The 2026 Linc Service Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints on this franchise system. It contains the mandated technology list, executive team, franchisee obligations, and renewal terms that shape software purchasing. The embedded PDF viewer below provides full access to the document. For vendors building a target account list, FranCloud can rank franchise systems by technology mandate strength, unit growth, and decision-maker accessibility to help prioritize outreach.

Questions vendors ask

Linc Service, answered from the filing

Key executives include Kelly Pnacek (SVP, Franchising), Martin Keyser (SVP, Franchise Operations), and Todd Greenlee (VP, Franchise Development). Brian Probst (Senior Director, FP&A) may influence financial systems.
Linc Service mandates LincWare for franchisees. The FDD also lists Field Centrix, Gryphon Appointment Builder, LINCLASER, PriceBuilder, ProposalBuilder, and Salesforce as recommended or current systems.
There are 103 total units: 71 franchised and 32 company-owned. The operator footprint is concentrated in South Carolina (20), Texas (17), and Washington (15).
The procurement model is not detailed in the available FDD extract. The franchisor mandates LincWare, suggesting a designated-supplier approach for core operational software.
The initial franchise term is 6 years. Renewals are for an additional 6-year term, and the LincWare Software Agreement terminates and renews automatically with the Franchise Agreement, tying tech decisions to franchise renewal cycles.
The 2026 Linc Service FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to analyze the full document directly.
Source

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Operator footprint

Who runs the locations

92 operators run 168 mapped locations — 34 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit58
2–9 units34

Top states by locations

SC20
TX17
WA15
CA11
NC11

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.