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From the filings

Home services: the quiet software boom

Home services has QSR-scale unit counts, 14 PE firms consolidating adjacent trades, and almost no mandated tech. It's the biggest greenfield in franchising, and it's invisible to most SaaS vendors.

For software vendors selling into US franchise brands.

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24,584
combined units across top 5 commercial cleaning brands, more than McDonald's + Subway
14
PE firms actively rolling up home-services trades into super-platforms
4
brands mandate a field-service platform out of ~900, 48 mandate QuickBooks for accounting instead

What’s inside

  • Market sizing: why home services dwarfs QSR in unit count but gets a fraction of vendor attention.
  • The 14 PE roll-up platforms mapped: Neighborly (10 brands), BELFOR (9), Home Franchise Concepts (7), and 11 more.
  • Tech gap analysis: only 4 brands mandate field-service platforms. 48 mandate QuickBooks, for accounting, not operations.
  • Growth leaderboard: HomeSmiles (+367%), Pink's (+260%), Sparkle Squad (+148%), the brands buying tech in 2027.
  • The PE procurement playbook: how consolidation turns one HQ decision into a system-wide mandate overnight.
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FranCloud Research
Analysis of home-services franchise disclosure filings from the full FranCloud corpus.

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