FranCloud Research · Report
Home services: the quiet software boom
Home services has QSR-scale unit counts, 14 PE firms consolidating adjacent trades, and almost no mandated tech. It's the biggest greenfield in franchising, and it's invisible to most SaaS vendors.
What’s inside
- Market sizing: why home services dwarfs QSR in unit count but gets a fraction of vendor attention.
- The 14 PE roll-up platforms mapped: Neighborly (10 brands), BELFOR (9), Home Franchise Concepts (7), and 11 more.
- Tech gap analysis: only 4 brands mandate field-service platforms. 48 mandate QuickBooks, for accounting, not operations.
- Growth leaderboard: HomeSmiles (+367%), Pink's (+260%), Sparkle Squad (+148%), the brands buying tech in 2027.
- The PE procurement playbook: how consolidation turns one HQ decision into a system-wide mandate overnight.
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