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From the filings

State of fitness franchising 2026

925 brands. Growth polarizing between boutique Pilates (+18.5%) and legacy group fitness (−15.5%). PE consolidating the winners. Tech mandates nearly nonexistent, but changing fast.

For software vendors selling into US franchise brands.

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925
fitness franchise brands analyzed, from 5,092-unit Jazzercise to single-location boutiques
$1.87M
average unit revenue at Planet Fitness, the highest disclosed AUV among major fitness brands
20%
Jazzercise royalty rate, highest in fitness. Fleet Feet charges the lowest at 4% on $1.69M AUV

What’s inside

  • Top 20 fitness brands ranked by unit count with growth rates, AUV, royalty rates, and PE ownership status.
  • PE consolidation map: Purpose Brands (3,750u), Xponential (1,881u), Unleashed (1,339u), every brand under every platform.
  • Tech adoption benchmark: 451 systems across 925 brands, with no vendor mandated by more than 7. Full greenfield analysis.
  • Royalty landscape: rates from 4% to 20%, cross-referenced with unit growth to identify buying pressure.
  • 2027 outlook: three predictions: PE acceleration, tech mandate arrival, and the royalty pressure index as standard vendor tool.
FR
FranCloud Research
Annual fitness franchise benchmark. All data from FDD filings, extracted and validated June 2026.

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The brands you can actually sell into, from the filings.

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