From the filings

+100% units YoYHQ-led decisions

Camp Margaritaville Resorts

Lodging

Camp Margaritaville Resorts operates 4 franchised units, all newly added in the trailing year, under the broader Margaritaville hospitality family alongside Margaritaville RV Resorts and Margaritaville Hotels & Resorts. CEO John Cohlan and CFO Laura McConnell lead a full hospitality leadership team named in the 2023 FDD.

For software vendors selling into US franchise brands.

Live signals

Total units
4
4 franchised
Unit growth YoY
+100%
vs prior filing
AUV
—
Item 19, 2023
Royalty
5%
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$4.51M–$58.43M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

5%+of gross sales (FY2023)

Ongoing fees: 5% of gross sales (FY2023)Royalty 5%. Total 5% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Royalty 5%

The vendor opportunity at Camp Margaritaville Resorts

Camp Margaritaville Resorts is a small but fast-growing lodging concept: 4 franchised units, with unit count doubling year over year off a small base. Item 19 of the FDD makes no financial performance representation. The brand is part of the Margaritaville family, alongside sibling brands Margaritaville RV Resorts and Margaritaville Hotels & Resorts, giving it a larger corporate ecosystem than its own unit count suggests.

Who controls software purchasing

The 2023 FDD names a full hospitality leadership bench: CEO John Cohlan, President of Hospitality Dan Leonard, COO of Hospitality Brad Schwaeble, SVP of Hospitality Mark Rogers, and CFO Laura McConnell. This is a corporate-heavy team relative to the brand's current unit count, suggesting purchasing decisions run through Margaritaville's broader hospitality organization rather than at the individual resort level.

Tech named in the FDD, and what is actually required

Item 11 of the FDD sets Camp Margaritaville Resorts' technology and training requirements. See the embedded filing below for the systems it names.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list: franchisees must purchase most products and services from suppliers the franchisor designates or approves, or according to System Standards, with certain items requiring franchisor confirmation that goods meet those standards; a franchisee may propose a supplier for approval. Item 17 sets a long 20-year initial term, with a 10-year renewal that requires 12 to 18 months' advance notice, good standing, continued site ownership, a remodel to the resort's then-current standards, a new franchise agreement, and a signed release.

How to read the Camp Margaritaville Resorts FDD

The FDD was filed with state franchise regulators in 2023. Use the embedded PDF viewer below to read Item 2 (officers), Item 8 (supplier restrictions), Item 17 (renewal terms), Item 19 (financial performance) and Item 20 (outlets) directly. Talk to FranCloud for a ranked list of franchise systems that fit your product before you build the next pitch.

Questions vendors ask

Camp Margaritaville Resorts, answered from the filing

CEO John Cohlan and CFO Laura McConnell lead the Florida headquarters, alongside Dan Leonard (President, Hospitality), Brad Schwaeble (COO, Hospitality) and Mark Rogers (SVP, Hospitality). All five sit in hospitality-wide roles under the Margaritaville family.
Item 11 of the FDD sets Camp Margaritaville Resorts' technology and training requirements. Read the embedded filing below for the specific systems named.
4 total units, all franchised, as of the 2023 FDD. Unit count doubled year over year, though off a small base of a handful of resorts.
An approved-supplier list under Item 8: franchisees must buy most products and services from franchisor-designated or -approved suppliers, or per System Standards, though they may propose a supplier for approval.
The initial term runs 20 years, with a 10-year renewal requiring 12–18 months' advance notice, good standing, a remodel to then-current resort standards, and a signed release.
The filing was submitted to state franchise regulators in 2023. Use the embedded PDF viewer below to read Items 2, 8, 17, 19 and 20 directly.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Camp Margaritaville Resorts2023 FDDView only

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Camp Margaritaville Resorts files a new annual FDD, usually the freshest signal of a vendor change.

The brands you can actually sell into, from the filings.

Ownership

The portfolio behind Camp Margaritaville Resorts

single_brand_holdco of Margaritaville.

Sibling brands

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.