Camp Margaritaville Resorts

The vendor opportunity at Camp Margaritaville Resorts

Camp Margaritaville Resorts is a small but fast-growing lodging franchise under Margaritaville Enterprises, LLC and Margaritaville Holdings LLC. The 2023 Franchise Disclosure Document reports 4 total units, all franchised, with a 100% year-over-year unit growth rate. While the addressable unit count is just 4 locations today, the brand’s expansion trajectory and corporate-mandated tech stack create a concentrated opportunity for software vendors targeting hospitality.

Average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 5.0% of gross revenues, and the initial franchise term runs 20 years. For a software vendor, the small unit count means every location is likely influenced by HQ-level technology decisions, making the corporate office the single point of entry.

Who controls software purchasing

Software purchasing authority sits squarely at the corporate level. The 2023 FDD Item 1 lists the key executives: John Cohlan, Chief Executive Officer; Dan Leonard, President, Hospitality; Brad Schwaeble, Chief Operating Officer, Hospitality; Mark Rogers, Senior Vice President, Hospitality; and Laura McConnell, Chief Financial Officer. This hospitality leadership group is the buying center for any technology that touches operations, guest experience, or financial management. Vendors should direct outreach to the President of Hospitality or COO, as they oversee day-to-day operational technology decisions.

Mandated and current tech stack

The FDD mandates a specific set of technology systems across the franchise system. Allbridge is required, likely handling network or guest Wi-Fi infrastructure. For property management and enterprise planning, Infor is mandated, including InfoGenesis (a point-of-sale and property management platform) and Infor d/EPM (enterprise performance management). Salesforce, by Salesforce, Inc., is the mandated CRM. The brand also requires a CRS (central reservation system), a loyalty program, and additional CRM software beyond Salesforce. This stack leaves little room for displacement at the core operational level, but ancillary integrations, data analytics, or niche hospitality tools may find openings.

Procurement, renewals, and timing

Item 8 of the 2023 FDD does not include a procurement signal, meaning the brand does not publicly disclose whether it uses designated suppliers, approved supplier lists, or an open procurement model. Vendors should clarify this directly with the corporate office. On renewals, Item 17 outlines strict conditions: franchisees must provide written notice 12 to 18 months before the 20-year term expires, be in good standing, retain site ownership, agree to remodel to current standards, and execute the then-current franchise agreement. With the first units likely years away from renewal, near-term contract churn is minimal, but new unit openings may trigger fresh software evaluations.

How to read the Camp Margaritaville Resorts FDD

The 2023 FDD is the definitive source for understanding this franchise’s technology mandates, executive structure, and contractual timelines. The embedded PDF viewer below contains the full document. For software vendors, the most actionable sections are Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal and transfer conditions). These sections reveal exactly who buys, what they require, and when windows of opportunity may appear. For a ranked target list of franchise systems aligned to your software category, FranCloud can help prioritize your outreach.