From the filings

+5.556% units YoYHQ-led decisions

Margaritaville Hotels & Resorts

Lodging

Software purchasing at Margaritaville Hotels & Resorts runs through corporate: Item 8 obliges every franchisee to use Medallia for guest feedback and Sysco for food distribution. Allbridge, Cendyn, and InfoGenesis are already in use for guest-facing operations. The lodging brand has grown to 19 franchised units, up 5.6% year over year on a 2026 filing, under parent Margaritaville.

For software vendors selling into US franchise brands.

Live signals

Total units
19
19 franchised
Unit growth YoY
+5.556%
vs prior filing
AUV
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
per unit
Investment range
$22.11M–$221.30M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6.5%of gross sales (FY2026)

Ongoing fees: 6.5% of gross sales (FY2026)Royalty 5%, Ad fund 1.5%. Total 6.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 1.5%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

MedalliaMedallia
Mandatory
MarketingItem 8

a subscription to an approved audiovisual vendor; 7. Use our approved reputation platform provider, Medallia, to measure guest satisfaction using various tools including guest post-stay surveys, socia

SyscoSysco
Mandatory
InventoryItem 8

et up and implement technology systems. In connection with any FBR Unit, you must purchase all food items for the Core Menu of such restaurant (approximately 80% of the menu) from SYSCO. You must use

AllbridgeAllbridge
Industry softwareItem 11

e PMS is provided by Infor and has a current ongoing operational cost of $12.00 per room per month after installation. Currently, the HSIA Portal and Network system is provided by Allbridge and has a

AmadeusAmadeus
BookingItem 6

tion. GDS Reservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, reservation. Apollo, Amadeus or Worldspan

BingMicrosoft
MarketingItem 6

l that facilitates bookings through third-party websites, such as Trivago, Tripadvisor, Kayak, Wego, and Skyscanner, and search engines with travel capabilities such as Google and Bing. Metasearch sup

CendynCendyn
CrmItem 11

ions. Currently, the ongoing fees for the CRS are charged on a “per transaction” basis and vary by type of transaction after installation. Currently, the CMS system is provided by Cendyn and has a cur

FacebookMeta
MarketingItem 11

u access as per our policies and guidelines. Subject to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X

GalileoTravelport
BookingItem 6

or Margaritaville.com reservation. GDS Reservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, reservation.

GivexGivex
LoyaltyItem 6

rticular POS and PMS system set-up and available amenities. At the time you enter into your Franchise Agreement, you will also enter into a franchisee participation agreement with Givex, the third-par

InfoGenesisAgilysys
POSItem 11

tal and Network system is provided by Allbridge and has a current ongoing operational cost of $2.25 per room per month after installation. Currently, the POS System is provided by InfoGenesis and has

InstagramMeta
MarketingItem 11

lines. Subject to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat,

JukeVisionJukeVision
Industry softwareItem 11

. Currently, the CMS system is provided by Cendyn and has a current ongoing operational cost of $1,300 per month after installation. Currently, the music/video content provider is JukeVision and has a

Oracle OPERAOracle
Industry softwareItem 6

d with this fee. Upsell Software Pre-Arrival Module: As incurred See Explanatory Notes Platform (16) $225 per month + $2.75 per room Front Desk Module: $225 per month Hotels using Opera Cloud will be

SabreSabre
BookingItem 6

devices or Margaritaville.com reservation. GDS Reservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, rese

SalesforceSalesforce
CrmItem 11

has an annual operational expense of $12,000 after installation. All fees for the PMS, HSIA, and POS System are payable directly to the suppliers. Currently, the CRM is powered by Salesforce 46 Margar

SnapchatSnapchat
MarketingItem 11

ect to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat, YouTube, a

TripAdvisorTripAdvisor
Industry softwareItem 6

5. Margaritaville Metasearch Program. You must participate in Margaritaville Metasearch, a booking channel that facilitates bookings through third-party websites, such as Trivago, Tripadvisor, Kayak,

TwitterX
MarketingItem 11

and guidelines. Subject to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X (f/k/a Twitter), Instagram,

WorldspanTravelport
BookingItem 6

eservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, reservation. Apollo, Amadeus or Worldspan. IDS Reser

YouTubeGoogle
MarketingItem 13

rior approval you may not use any trademark, trade name, service mark, metatag, domain name, keyword or social media indicator, including, but not limited to, Facebook, Instagram, YouTube, Tik Tok or

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 4 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

(a) prepare on a current basis in a form acceptable to Franchisor, in its commercially reasonable discretion, and preserve for at least 3 years, complete and accurate records concerning Gross Revenue and all financial, operating, marketing, and other aspects of the Hotel; and (b) maintain an accounting system that…

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

You will provide us with independent access to the information that the Computing Environment generates and tracks upon or request.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Franchisee must send Franchisor upon its reasonable request, in the form and format that Franchisor periodically specifies, any information relating directly or indirectly to the Hotel that Franchisor does not access independently from Franchisee’s computer system.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

In providing these and other products and services to you, we and our affiliates have the right to charge prices that exceed our and their costs and include a profit margin.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Franchisor reserves the right to modify or change, at its sole discretion, the CRS at any time upon 60 days’ notice to Franchisee.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive rebates, commissions, payments, benefits and other material consideration from suppliers on account of their actual or prospective dealings with you and other franchisees and owners of Margaritaville Hotels & Resorts.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

80

Item 8

We estimate that before operation and during operation of your Hotel, you will purchase 80% of the required goods and services from suppliers we approve or designate.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you our costs to review your request and evaluate the proposed product, service and/or source.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to obtain any FF&E, supplies, or other goods and services from a source that we have not previously approved, you must send us a written request with any information and samples we consider necessary to determine whether the product, service and source meet our then current criteria.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee shall and shall cause the Franchisee Agents to comply with (a) the most current version of the Payment Card Industry Data Security Standards (including the payment application data security standards), as amended or updated from time to time (the “PCI Security Standards”)

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisee shall facilitate, at Franchisee’s expense, participation in a guest comment card program to measure Hotel guest satisfaction.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Conduct periodic inspections of the Hotel and otherwise maintain the Quality Assurance Program for the Margaritaville Hotels & Resorts franchise network.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

Franchisor may make additions to, deletions from, and modifications to the Manual and the Hotel Standards (“Supplements”) from time to time and in any form or fashion

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

It is your responsibility to select a potential site, but we must accept the site.

Marketing

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You must participate in the Loyalty Program and contribute fees set forth in Items 5, 6, and 7.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Purchase all non-alcoholic beverages from a local Coca-Cola Bottling Company distributor;

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

Franchisor may require Franchisee to acquire FF&E, OS&E, technology, equipment, supplies, and other goods and services from one or more sources that Franchisor periodically designates or approves for the purpose of maintaining the Hotel Standards, the Margaritaville brand, and uniformity across the Hotel System.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

All payments shall be delivered to Franchisor via ACH transfer in accordance with the wire transfer instructions provided by Franchisor to Franchisee, and accompanied by an accounting statement showing a detailed computation of the amounts paid.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

Franchisee must participate in the program for the sale and processing of gift cards at participating locations (the “Gift Card Program”) that Franchisor has established.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You (or your approved management company) must hire and properly train all Hotel personnel and always have Key Personnel in place at the Hotel.

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

Use Cintas for employee uniforms;

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You currently must acquire the PMS, POS System, CRM, CRS, CMS, EPP, HSIA, Music/Video Distribution systems, electronic door lock systems, lighting control system, and certain other components of the Computing Environment only from our designated vendors.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

Franchisor reserves the right to access Franchisee’s computer system independently to obtain sales information, occupancy information, and other data and information relating to the Hotel.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

You currently must acquire the PMS, POS System, CRM, CRS, CMS, EPP, HSIA, Music/Video Distribution systems, electronic door lock systems, lighting control system, and certain other components of the Computing Environment only from our designated vendors.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor may also, at its option, provide other optional training programs from time to time during the Term.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee has attended all mandatory annual conventions or other mandatory meetings during the Initial Term, unless attendance was excused by Franchisor;

The filing answers no to 4 questions
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Margaritaville Hotels & Resorts Margaritaville Hotels & Resorts runs 19 franchised units in the lodging segment, up 5.6% year over year per its 2026 FDD, and the FDD makes a financial performance representation. The brand is part of Margaritaville, alongside sibling flags Camp Margaritaville Resorts and Margaritaville RV Resorts.

Who controls software purchasing Item 8 already mandates Medallia and Sysco at the corporate level. Item 2 names CEO John Cohlan, President of Hospitality Dan Leonard, COO of Hospitality Brad Schwaeble, SVP of Hospitality Mark Rogers, and CFO Laura McConnell.

Tech named in the FDD, and what is actually required Item 8 makes Medallia and Sysco mandatory. Allbridge, Amadeus, Cendyn, Galileo, InfoGenesis, and JukeVision are already in use for guest operations under Items 6 and 11, though nothing in the filing requires a franchisee to run them.

Procurement, renewals, and timing Item 8 mixes designated suppliers for critical systems, an approved-supplier list for most items, and standards-based purchasing for the rest; certain items and services must come from the franchisor or its affiliates at prices they set. Franchisees may propose an alternate supplier. The initial term is 20 years, with an automatic 10-year renewal for franchisees in good standing — and unit count up 5.6% year over year points to steady near-term expansion.

How to read the Margaritaville Hotels & Resorts FDD The full 2026 disclosure document is embedded below via the PDF viewer, filed with state franchise regulators. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.

Questions vendors ask

Margaritaville Hotels & Resorts, answered from the filing

Corporate sets the technology floor: Item 8 mandates Medallia and Sysco. Item 2 names CEO John Cohlan and President of Hospitality Dan Leonard above that requirement, with CFO Laura McConnell rounding out the finance side.
Item 8 requires Medallia and Sysco. Allbridge, Amadeus, Cendyn, Galileo, InfoGenesis, and JukeVision are already in use for guest operations and distribution, though nothing in the filing requires them.
19 total units, all franchised, in the lodging segment, up 5.6% year over year per the 2026 FDD.
Item 8 designates suppliers for critical systems, uses an approved-supplier list for most items, and sets standards for the rest; certain items and services must be bought from the franchisor or its affiliates at prices they set. Franchisees may propose a supplier for approval.
The initial term is 20 years, with an automatic 10-year renewal for franchisees in good standing. Unit count is up 5.6% year over year, so new-location tech buys are the more active signal right now.
The embedded PDF viewer below carries the full document, filed with state franchise regulators in 2026.
Source

Read the filing itself

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Margaritaville Hotels & Resorts2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind Margaritaville Hotels & Resorts

single_brand_holdco of Margaritaville.

Sibling brands

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.