Allbridge
Mandatorye PMS is provided by Infor and has a current ongoing operational cost of $12.00 per room per month after installation. Currently, the HSIA Portal and Network system is provided by Allbridge and has a
+5.556% units YoYHQ-led decisions
Margaritaville Hotels & Resorts
LodgingSoftware purchasing at Margaritaville Hotels & Resorts is controlled at the corporate level, with a mandated tech stack that includes Allbridge, Cendyn, Infor, InfoGenesis, JukeVision, and a required CRM, CRS, and Loyalty Program. The franchise system consists of 19 franchised lodging units, all operating under a single-operator footprint, making this a concentrated but highly standardized sales target for SaaS vendors.
Live signals
Total units
19
19 franchised
Unit growth YoY
+5.556%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
—
per unit
Investment range
$22.11M–$221.30M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6.5%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
13 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Amadeus
Mandatorytion. GDS Reservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, reservation. Apollo, Amadeus or Worldspan
Cendyn
Mandatoryions. Currently, the ongoing fees for the CRS are charged on a “per transaction” basis and vary by type of transaction after installation. Currently, the CMS system is provided by Cendyn and has a cur
Galileo
Mandatoryor Margaritaville.com reservation. GDS Reservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, reservation.
InfoGenesis
Mandatorytal and Network system is provided by Allbridge and has a current ongoing operational cost of $2.25 per room per month after installation. Currently, the POS System is provided by InfoGenesis and has
JukeVision
Mandatory. Currently, the CMS system is provided by Cendyn and has a current ongoing operational cost of $1,300 per month after installation. Currently, the music/video content provider is JukeVision and has a
Medallia
Mandatorytation platform, to measure guest satisfaction using various tools including guest post-stay surveys, social listening, and online reputation scraping. You must participate in the Medallia program on
Oracle OPERA
Mandatoryd with this fee. Upsell Software Pre-Arrival Module: As incurred See Explanatory Notes Platform (16) $225 per month + $2.75 per room Front Desk Module: $225 per month Hotels using Opera Cloud will be
Sabre
Mandatorydevices or Margaritaville.com reservation. GDS Reservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, rese
Salesforce
Mandatoryhas an annual operational expense of $12,000 after installation. All fees for the PMS, HSIA, and POS System are payable directly to the suppliers. Currently, the CRM is powered by Salesforce 46 Margar
Sysco
Mandatoryet up and implement technology systems. In connection with any FBR Unit, you must purchase all food items for the Core Menu of such restaurant (approximately 80% of the menu) from SYSCO. You must use
TripAdvisor
Mandatory5. Margaritaville Metasearch Program. You must participate in Margaritaville Metasearch, a booking channel that facilitates bookings through third-party websites, such as Trivago, Tripadvisor, Kayak,
Worldspan
Mandatoryeservations made via Global $13.00 Cost per net Reservations Distribution System used by travel agents generated worldwide, such as Sabre, Galileo, reservation. Apollo, Amadeus or Worldspan. IDS Reser
Bing
l that facilitates bookings through third-party websites, such as Trivago, Tripadvisor, Kayak, Wego, and Skyscanner, and search engines with travel capabilities such as Google and Bing. Metasearch sup
Facebook
u access as per our policies and guidelines. Subject to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X
Givex
rticular POS and PMS system set-up and available amenities. At the time you enter into your Franchise Agreement, you will also enter into a franchisee participation agreement with Givex, the third-par
Instagram
lines. Subject to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat,
Snapchat
ect to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X (f/k/a Twitter), Instagram, Snapchat, YouTube, a
Twitter
and guidelines. Subject to our approval, you may use social media (which includes 45 Margaritaville Hotels & Resorts, LLC FDD April 30, 2026 #285456v1 Facebook, Tik Tok, X (f/k/a Twitter), Instagram,
YouTube
rior approval you may not use any trademark, trade name, service mark, metatag, domain name, keyword or social media indicator, including, but not limited to, Facebook, Instagram, YouTube, Tik Tok or
The vendor opportunity at Margaritaville Hotels & Resorts
Margaritaville Hotels & Resorts operates 19 franchised lodging units, all under a single operator with no multi-unit owners on file. The brand grew units by 5.556% year-over-year, adding new locations that will need to be equipped with the mandated technology stack. For SaaS vendors, this is a small but tightly controlled account: one operator footprint means one buying relationship, but the franchisor’s heavy tech mandates mean corporate-level approval is essential for any software sale.
The brand charges a 5.0% royalty and signs franchisees to 20-year initial terms, with a 10-year automatic renewal available if the franchisee is in good standing and meets certain conditions. This long-term commitment creates stability but also means that major system replacements may align with renewal cycles or new unit openings rather than frequent churn.
Who controls software purchasing
The 2026 FDD lists five executives in Item 1: John Cohlan (Chief Executive Officer), Dan Leonard (President, Hospitality), Brad Schwaeble (Chief Operating Officer, Hospitality), Mark Rogers (Senior Vice President, Hospitality), and Laura McConnell (Chief Financial Officer). While no dedicated CIO or VP of Technology is named, the concentration of hospitality-specific leadership suggests that technology decisions are made within this group, likely driven by the COO or SVP of Hospitality in conjunction with the CFO for budget approval.
Because the system is entirely franchised and operated by a single entity, the corporate office exerts full control over technology standards. Vendors should expect a top-down sales process with no multi-unit franchisee layer to navigate.
Mandated and current tech stack
The FDD mandates eight technology categories or named vendors: Allbridge, Cendyn, CRM software, a CRS, InfoGenesis, Infor, JukeVision, and a Loyalty Program. Allbridge typically provides guest-facing connectivity and entertainment solutions. Cendyn is a hospitality CRM and data platform. InfoGenesis is a POS system commonly used in hospitality. Infor is an enterprise hospitality management suite. JukeVision provides digital signage and guest engagement tools. The mandated CRM, CRS, and Loyalty Program requirements may overlap with Cendyn’s capabilities or represent additional systems.
No optional or recommended systems are disclosed. This is a fully locked-down tech environment where the franchisor dictates the stack. Vendors selling adjacent or replacement solutions must demonstrate clear integration paths with these mandated platforms.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the brand’s supplier designation process is not publicly disclosed. It is unknown whether Margaritaville uses a designated supplier model, an approved supplier list, or an open procurement approach. Vendors should inquire directly about qualification requirements.
Franchise agreements run for 20 years, with a 10-year automatic renewal if the franchisee meets good-standing conditions. With only 19 units and a single operator, contract windows are infrequent. However, the 5.556% unit growth rate means new properties will come online and require full tech stack deployment, creating periodic sales opportunities tied to development pipelines rather than renewal cycles.
How to read the Margaritaville Hotels & Resorts FDD
The 2026 FDD is embedded below for full review. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated technology systems), Item 8 (procurement restrictions, if any), and Item 17 (renewal terms). The document is filed with state franchise regulators and provides the most authoritative source of data on the brand’s operations and requirements. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize the right accounts.
Questions vendors ask
Margaritaville Hotels & Resorts, answered from the filing
The FDD lists John Cohlan (CEO), Dan Leonard (President, Hospitality), Brad Schwaeble (COO, Hospitality), Mark Rogers (SVP, Hospitality), and Laura McConnell (CFO) as key executives. Technology decisions likely route through the Hospitality leadership team.
The 2026 FDD mandates Allbridge, Cendyn, CRM software, a CRS, InfoGenesis, Infor, JukeVision, and a Loyalty Program. No optional or recommended systems are disclosed.
There are 19 total units, all franchised. The operator footprint shows 1 single-unit operator, with units concentrated in Wisconsin based on available data.
The most recent FDD does not include an Item 8 procurement extract, so it is unclear whether the brand uses designated suppliers, approved suppliers, or an open procurement model.
Franchise agreements run for 20 years, with a 10-year automatic renewal if conditions are met. With 5.556% year-over-year unit growth, new unit openings may create additional software evaluation windows.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below to review the full document, including Item 11 tech mandates and Item 1 executive disclosures.
Source
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Operator footprint
Who runs the locations
23 operators run 23 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit23
Top states by locations
| FL | 8 |
|---|---|
| TN | 3 |
| CA | 3 |
| TX | 2 |
| MO | 2 |
Ownership
The portfolio behind Margaritaville Hotels & Resorts
single_brand_holdco of Margaritaville.
Sibling brands
Related Lodging brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.