Facebook
u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, L
HQ-led decisions
YorPub
Personal servicesSoftware purchasing at YorPub is controlled at the headquarters level by Chief Executive Officer Kevin Shufelt. The brand currently mandates QuickBooks by Intuit Inc. for its operations. With only one company-owned unit reporting an average unit volume of $141,180, the addressable market for vendors is extremely limited.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$141K
Item 19, 2022
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$99K–$234K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.
Instagram
terly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, TikTok, b
LinkedIn
ith a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram,
QuickBooks
u elect, and are approved, to sell approved food items from your YORPUB mobile pub trailer, you will also be required to have a POS System that meets our specifications. Software: QuickBooks We may in
TikTok
t and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, TikTok, blogs or oth
Twitter
If feasible, you may do cooperative advertising with other YORPUB franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Y
YouTube
y do cooperative advertising with other YORPUB franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram,
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
- 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
- Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.
The vendor opportunity at YorPub
YorPub is a personal-services brand operating under YB Holdings, LLC. According to its 2023 Franchise Disclosure Document, the system consists of a single company-owned unit. No franchised locations are reported, and year-over-year unit growth is not disclosed. The average unit volume stands at $141,180, with a royalty rate of 7.0% and an initial franchise term of 5 years. For software vendors, the addressable market is precisely one location, making this a highly targeted, single-account opportunity.
Who controls software purchasing
All purchasing authority appears to rest with Kevin Shufelt, the Chief Executive Officer and the only executive named in the FDD’s Item 1. There is no indication of a multi-unit operator layer or decentralized buying. Vendors should direct all outreach to the HQ level, recognizing that the decision-making process is likely centralized under Shufelt and the parent entity, YB Holdings, LLC.
Mandated and current tech stack
The 2023 FDD mandates QuickBooks by Intuit Inc. as the sole required technology system. No other point-of-sale, scheduling, payroll, or CRM platforms are disclosed as mandated or recommended. This creates a narrow window for vendors offering complementary solutions that integrate with QuickBooks, though any pitch must acknowledge the brand’s minimal existing tech footprint.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract describing a procurement model, so it is unknown whether YorPub uses designated suppliers, an approved-supplier program, or an open purchasing environment. Renewal terms, outlined in Item 17, allow franchisees in good standing to renew for two additional five-year terms, subject to the franchisor’s sole discretion regarding territory withdrawal. With no unit growth reported and a single existing location, contract windows are likely tied to the renewal cycle of that one unit rather than to new openings.
How to read the YorPub FDD
The full 2023 YorPub FDD is embedded below for your review. It contains the legal and operational disclosures filed with state franchise regulators, including the franchise agreement, financial performance representations, and the list of mandated suppliers. Reading the document directly is the best way to validate the decision-maker structure and identify any procurement nuances not captured in summary extracts. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on real FDD data.
Questions vendors ask
YorPub, answered from the filing
Kevin Shufelt, Chief Executive Officer, is the sole executive listed in the 2023 FDD. All software purchasing decisions are presumed to flow through him at the parent level.
The 2023 FDD mandates QuickBooks by Intuit Inc. No other point-of-sale or operational systems are disclosed as required.
YorPub operates a single company-owned unit. No franchised locations are reported in the 2023 FDD.
The 2023 FDD does not extract a specific procurement model. Vendors should assume no designated supplier program is disclosed and inquire directly.
Renewal is available for two additional 5-year terms if in good standing, at the franchisor's sole discretion. No recent unit growth suggests infrequent new-unit procurement cycles.
The 2023 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full disclosure document.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment YorPub files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind YorPub
unknown of yb holdings.
Related Personal services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.