From the filings

HQ-led decisions

YorPub

Personal services

Software purchasing at YorPub is controlled at the headquarters level by Chief Executive Officer Kevin Shufelt. The brand currently mandates QuickBooks by Intuit Inc. for its operations. With only one company-owned unit reporting an average unit volume of $141,180, the addressable market for vendors is extremely limited.

For software vendors selling into US franchise brands.

Live signals

Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$141K
Item 19, 2022
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$99K–$234K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2023)

Ongoing fees: 8% of gross sales (FY2023)Royalty 7%, Ad fund 1%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 7%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 6

u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, L

InstagramMeta
MarketingItem 6

terly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, TikTok, b

LinkedInLinkedIn
MarketingItem 6

ith a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram,

QuickBooksIntuit
AccountingItem 11

u elect, and are approved, to sell approved food items from your YORPUB mobile pub trailer, you will also be required to have a POS System that meets our specifications. Software: QuickBooks We may in

TikTokTikTok
MarketingItem 6

t and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, TikTok, blogs or oth

TwitterX
MarketingItem 11

If feasible, you may do cooperative advertising with other YORPUB franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, Y

YouTubeGoogle
MarketingItem 11

y do cooperative advertising with other YORPUB franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, Instagram,

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee agrees to keep and maintain complete and accurate books and records of its transactions and business operations using the accounting procedures and chart of accounts specified by Franchisor.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We reserve the right to have remote and independent access to all information generated by and stored in your computer system, including your revenue information and customer data.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

Within ten (10) days after the close of each calendar month and within ninety (90) days after the close of each fiscal year, Franchisee shall prepare a full and complete written statement of the income and expense and a profit and loss statement for the operation of the Franchised Business during said period…

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 11

Software: QuickBooks We may in the future modify or establish other sales reporting systems as we deem appropriate, for the accurate and expeditious reporting of Gross Revenue and delivery of our products and services.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During the fiscal year ended December 31, 2022, neither we nor our affiliates received any revenue from vendors on account of required purchases by franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 90% of your costs to establish your Franchised Business and approximately 10% of your costs for ongoing operation.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

Franchisor reserves the right to charge Franchisee an evaluation fee of equal to the actual cost and expense for evaluation, inspection and testing.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings,

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee, at Franchisee’s sole cost and expense, shall implement all computer hardware, software, and Internet security procedures, including required updates or upgrades thereto, that are reasonably necessary to protect Franchisee’s computer and payment processing systems and the data stored therein from viruses…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

conduct inspections of your Franchised Business and vehicle(s), at the frequency and duration that we deem advisable.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

Modification of the agreement Sections 9.4, 14.6, No oral modifications generally, but we 19.1.4 and 21.4 may change the Operations Manual and System standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You may only relocate the Franchised Business office with our consent.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.

Is a minimum grand opening advertising spend required?

Yes

Item 7

During the thirty (30) days prior to and first sixty (60) days after the opening of your Franchised Business, we require you to spend at least Three Thousand Dollars ($3,000) to Six Thousand Dollars ($6,000) on local advertising and promotional activities in your Territory.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

Thereafter, you are required to spend at least the greater of (i) one percent (1%) of Gross Revenues, or (ii) Six Hundred Dollars ($600) per month on local advertising to promote your Franchised Business.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase all items outlined in the Operations Manual, and any equipment bearing the Marks in accordance with our specifications.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase your YORPUB mobile pub trailer equipped to our specifications from our designated vendor.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

At Franchisor’s request, Franchisee must execute documents, including but not limited to, the Authorization attached as Attachment 4, that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds…

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

12.1.3 Employ sufficient employees as prescribed by Franchisor to operate the Franchised Business at its maximum capacity and efficiency as required by Franchisor;

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We reserve the right to have remote and independent access to all information generated by and stored in your computer system, including your revenue information and customer data.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

We reserve the right to impose a reasonable fee for all additional training programs, including the national business meeting or annual convention.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

If we require it, you must attend mandatory training programs and an annual conference or national business meeting for up to five (5) days each year at a location we designate.

The filing answers no to 6 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 68.6% of brands mandate no accounting system, meaning 93 brands are ripe for displacement, but I lack the unit-count and financial context to prioritize them.Focusing on the wrong 10 brands costs a rep 2+ deals per quarter. FranCloud's fit_scoring layers AUV and unit growth onto tech gaps, so reps chase only the 93 with real revenue potential.
  3. Even when I know which brands to target, I can't get reliable decision-maker contacts for the 277 brands with disclosed unit counts.SDRs spend 5+ hours/week hunting contacts. FranCloud's contact_enrichment delivers verified contacts in-line, saving 260 hours/year per rep and adding 15% more meetings.

The vendor opportunity at YorPub

YorPub is a personal-services brand operating under YB Holdings, LLC. According to its 2023 Franchise Disclosure Document, the system consists of a single company-owned unit. No franchised locations are reported, and year-over-year unit growth is not disclosed. The average unit volume stands at $141,180, with a royalty rate of 7.0% and an initial franchise term of 5 years. For software vendors, the addressable market is precisely one location, making this a highly targeted, single-account opportunity.

Who controls software purchasing

All purchasing authority appears to rest with Kevin Shufelt, the Chief Executive Officer and the only executive named in the FDD’s Item 1. There is no indication of a multi-unit operator layer or decentralized buying. Vendors should direct all outreach to the HQ level, recognizing that the decision-making process is likely centralized under Shufelt and the parent entity, YB Holdings, LLC.

Mandated and current tech stack

The 2023 FDD mandates QuickBooks by Intuit Inc. as the sole required technology system. No other point-of-sale, scheduling, payroll, or CRM platforms are disclosed as mandated or recommended. This creates a narrow window for vendors offering complementary solutions that integrate with QuickBooks, though any pitch must acknowledge the brand’s minimal existing tech footprint.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract describing a procurement model, so it is unknown whether YorPub uses designated suppliers, an approved-supplier program, or an open purchasing environment. Renewal terms, outlined in Item 17, allow franchisees in good standing to renew for two additional five-year terms, subject to the franchisor’s sole discretion regarding territory withdrawal. With no unit growth reported and a single existing location, contract windows are likely tied to the renewal cycle of that one unit rather than to new openings.

How to read the YorPub FDD

The full 2023 YorPub FDD is embedded below for your review. It contains the legal and operational disclosures filed with state franchise regulators, including the franchise agreement, financial performance representations, and the list of mandated suppliers. Reading the document directly is the best way to validate the decision-maker structure and identify any procurement nuances not captured in summary extracts. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize outreach based on real FDD data.

Questions vendors ask

YorPub, answered from the filing

Kevin Shufelt, Chief Executive Officer, is the sole executive listed in the 2023 FDD. All software purchasing decisions are presumed to flow through him at the parent level.
The 2023 FDD mandates QuickBooks by Intuit Inc. No other point-of-sale or operational systems are disclosed as required.
YorPub operates a single company-owned unit. No franchised locations are reported in the 2023 FDD.
The 2023 FDD does not extract a specific procurement model. Vendors should assume no designated supplier program is disclosed and inquire directly.
Renewal is available for two additional 5-year terms if in good standing, at the franchisor's sole discretion. No recent unit growth suggests infrequent new-unit procurement cycles.
The 2023 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full disclosure document.
Source

Read the filing itself

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YorPub2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind YorPub

unknown of yb holdings.

Related Personal services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.