HQ-led decisions

Maximized Living Health Centers

Personal services

Software purchasing at Maximized Living Health Centers is controlled at the corporate level by executives including CEO Shel Hart and VP of Finance Leslie Lopez. The system mandates a specific chiropractic practice partner software, the MaxLiving integrated web platform, and point-of-sale software. With 73 franchised locations, the addressable market is concentrated but presents a clear tech-stack replacement or integration opportunity for vendors who can navigate a centralized procurement model.

Mandated & recommended tech

The systems vendors compete with

4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

chiropractic practice partner software
Mandatory
Industry softwareItem 11

You must obtain and use in your Franchise Clinic a computer system, which includes ... our chiropractic practice partner software

MaxLiving
Mandatory
Proprietary systemItem 11

Participation in this web platform is a requirement.

MaxLiving integrated web platform
Mandatory
Industry softwareItem 11

Participation in this web platform is a requirement.

point-of-sale software
Mandatory
POSItem 11

You must obtain and use in your Franchise Clinic a computer system, which includes ... point-of-sale software (from our approved list of vendors)

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. With 298 active personal services brands, I can't see which ones are growing or have the tech gaps my product fills, so I waste weeks chasing the wrong targets.A rep burning 10 hours/week on manual research at $50/hr loses $26,000/year. FranCloud's fit_scoring and corpus_search surface high-fit brands in seconds, reclaiming that time for selling.
  2. 63.5% of personal services brands mandate no POS system, but I can't identify the 108 that do without digging through hundreds of FDDs.Manually reviewing one FDD takes 3+ hours. At 108 targets, that's 324 hours. FranCloud's tech_landscape reveals POS mandates instantly, turning a $16,200 research slog into a single query.
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Live signals

Total units
73
73 franchised
Unit growth YoY
-2.667%
vs prior filing
AUV
$941K
Item 19, 2022
Royalty
8%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$168K–$371K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Maximized Living Health Centers

Maximized Living Health Centers operates 73 franchised locations, all within the personal services segment. The 2022 Franchise Disclosure Document reports an average unit volume of $941,171 and an 8.0% royalty fee. Year-over-year unit growth was -2.667%, indicating a slightly contracting footprint. For software vendors, this is a small but tightly controlled network where a single corporate decision can unlock deployment across the entire system. The initial franchise term is 10 years, and the parent entity is Maximized Living Partners, LLC.

Who controls software purchasing

Corporate governance sits with a small leadership team. The 2022 FDD names Shel Hart as Chief Executive Officer and Director, and Leslie Lopez, CPA, as Vice President of Finance. Additional directors include Dr. Peter Gianforte, Dr. Greg Loman, and Dr. Sarah Losby. Because the franchisor mandates specific technology platforms, the buying center is centralized at HQ. Vendors should direct outreach to the CEO and VP of Finance, who are the most likely approvers for any system-wide software investment.

Mandated and current tech stack

The FDD explicitly mandates four categories of technology. Franchisees must use a chiropractic practice partner software, the MaxLiving integrated web platform, and point-of-sale software. The specific third-party vendor behind the practice partner and POS systems is not named in the extracted data, but the mandate itself signals that any new vendor must either integrate with or replace these required tools. The MaxLiving web platform is proprietary, suggesting the brand invests in custom digital infrastructure.

Procurement, renewals, and timing

Item 8 procurement details were not extracted in our corpus, so the formal supplier designation model remains unconfirmed. However, the renewal structure provides clear timing signals. The initial 10-year term can be renewed for successive 5-year periods. To renew, a franchisee must notify the franchisor 180 to 270 days in advance, execute the then-current franchise agreement, and complete any updated training requirements. This cadence means that every 5 to 10 years, franchisees must align with the latest system standards, creating natural windows for HQ to mandate new software or renegotiate vendor contracts.

How to read the Maximized Living FDD

The 2022 Maximized Living Health Centers FDD is embedded below. It contains the legal and financial disclosures franchisors must provide to prospective franchisees, including the Item 11 technology obligations and Item 1 executive roster referenced throughout this page. Reviewing the full document is essential for validating the mandated systems and identifying any additional approved-supplier language that may not have been captured in our structured extract.

For a ranked target list of franchise systems matched to your software category, connect with FranCloud.

Questions vendors ask

Maximized Living Health Centers, answered from the filing

The 2022 FDD lists CEO Shel Hart and VP of Finance Leslie Lopez as key officers. Given the mandated tech stack, purchasing decisions are centralized at the parent, Maximized Living Partners, LLC.
The FDD mandates chiropractic practice partner software, the proprietary MaxLiving integrated web platform, and point-of-sale software. Specific third-party POS vendor names are not disclosed in the filing.
The 2022 FDD reports 73 total units, all of which are franchised. The number of company-owned units was not disclosed.
The FDD’s Item 8 procurement signal was not extracted in our corpus, so whether the system uses designated suppliers, approved suppliers, or an open model is not publicly confirmed from this filing.
Initial franchise terms are 10 years, with a 5-year renewal. Renewal requires 180–270 days’ notice and a new agreement on then-current terms, creating a potential re-evaluation window for tech stacks every 5–10 years.
The FDD is filed with state franchise regulators. You can review the full 2022 Maximized Living Health Centers FDD in the embedded PDF viewer below.
Source

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Maximized Living Health Centers2022 FDDView only
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Ownership

The portfolio behind Maximized Living Health Centers

parent_company of Maximized Living Partners, LLC.