Yoga Joint

The vendor opportunity at Yoga Joint

Yoga Joint is a boutique fitness concept headquartered in Florida with a total footprint of 10 units, 9 of which are company-owned and 1 franchised. For software vendors, this is a small but potentially high-touch account. The predominance of corporate locations means a single sale to HQ could cover 90% of the system immediately. The average unit volume (AUV) is not disclosed in the most recent FDD. The royalty rate is 8.0% on gross sales, and the initial franchise term runs for 10 years. Year-over-year unit growth is not disclosed, so the pace of new location openings—and thus new seat additions—is unclear.

Who controls software purchasing

The 2025 Franchise Disclosure Document identifies a compact leadership team. Adam Boalt holds the title of Chief Technology Officer, making him the most direct entry point for any software pitch. CEO and Board Member Bernie Zarco is also named, along with Co-Founder and Master Teacher Educator Elizabeth Paige Held. With no parent company on file, Yoga Joint appears independently owned, meaning these executives have full authority over technology decisions without needing approval from a larger corporate entity. The operator footprint shows no multi-unit operators mapped in our corpus, reinforcing that all purchasing power is concentrated at the HQ level.

Mandated and current tech stack

Yoga Joint mandates a specific set of technologies for its system. The FDD lists an App and CRM as mandated, alongside Baremetrics, HubSpot by HubSpot, Inc., and MarianaTek. MarianaTek serves as the operational backbone, a platform common in boutique fitness for scheduling, point-of-sale, and membership management. HubSpot covers CRM and marketing automation, while Baremetrics provides subscription analytics. This stack leaves clear gaps in areas like payroll, employee scheduling, or advanced business intelligence, but any new vendor must be prepared to integrate with or displace these mandated incumbents.

Procurement, renewals, and timing

The FDD does not include an Item 8 procurement extract, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not disclosed. The renewal structure offers some timing insight. Franchisees can renew for two additional consecutive terms of 5 years each, provided they meet conditions including a $25,000 renewal fee and execution of the then-current franchise agreement. This agreement may include substantially different royalty and marketing fee rates. For the single franchised unit, a renewal window opens between 12 and 6 months before the initial 10-year term expires. For the 9 corporate locations, purchasing cycles are likely driven by internal budget cycles and the CTO's roadmap rather than franchise agreement timelines.

How to read the Yoga Joint FDD

The full 2025 Yoga Joint FDD is embedded below. When reviewing it, pay close attention to Item 11 for the complete list of mandated suppliers and Item 19 for any financial performance representations, though none were present in the provided extract. Item 1 lists the executives who will evaluate your product. Item 8, while not extracted here, will clarify whether you need franchisor approval to sell into the system. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize your outbound efforts.