Data Trak Membership and Operations
MandatoryYou must pay a monthly software bundle fee, which includes Data Trak Membership and Operations
+2.703% units YoYHQ-led decisions
Workout Anytime
FitnessSoftware purchasing at Workout Anytime is controlled at the franchisor level, with mandates covering membership operations, sales, and engagement tools. The system currently operates 190 franchised locations, and the 2025 FDD names Chief Marketing Officer Lawrence Brayman and CEO Jerry Pugh among the key executives. The addressable market is 190 units, all franchised, with no company-owned locations disclosed.
Mandated & recommended tech
The systems vendors compete with
6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
FranConnect HUB Library of ResourcesFranConnect
MandatoryWorkout Anytime Initial Training program provided over the Bridge LMS Platform, the FranConnect HUB Library of Resources
GymSales
MandatoryYou must pay a monthly software bundle fee, which includes ... GymSales
Ignite Engagement
MandatoryYou must pay a monthly software bundle fee, which includes ... Ignite Engagement
Ignite Sales
MandatoryYou must pay a monthly software bundle fee, which includes ... Ignite Sales
MyiCLUB Online
MandatoryYou must pay a monthly software bundle fee, which includes ... MyiCLUB Online
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
190
190 franchised
Unit growth YoY
+2.703%
vs prior filing
AUV
$519K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$1.06M–$1.84M
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Workout Anytime
Workout Anytime operates 190 franchised fitness locations, with a disclosed average unit volume (AUV) of $518,588.48. The system grew units by 2.7% year-over-year, and all locations are franchised—no company-owned units are disclosed in the 2025 FDD. For software vendors, this represents a 190-unit addressable market where technology decisions are centralized. The royalty rate is 6.0%, and the initial franchise term runs 10 years, with unlimited five-year renewal options available to operators in good standing.
Who controls software purchasing
The franchisor, Workout Anytime Global, LLC, maintains tight control over the technology environment. The 2025 FDD lists Steven C. Strickland (Co-Founder and Board Member), Jerry Pugh (Chief Executive Officer), Lawrence Brayman (Chief Marketing Officer), Michael Anderson (Chief Financial Officer), and Randy Trotter (Executive Vice President Real Estate) as HQ executives. While no dedicated CIO or CTO is named, the presence of a CMO and the nature of the mandated sales and engagement tools suggest that marketing and operations leadership drive software evaluation. Vendors should expect a top-down sales motion targeting the C-suite in Georgia.
Mandated and current tech stack
The FDD mandates six named systems. DataTrak Membership and Operations serves as the core club management platform. For sales, both GymSales and Ignite Sales are required. Member engagement runs through Ignite Engagement, and MyiCLUB Online handles the digital member experience. FranConnect HUB provides a library of resources. This stack leaves potential gaps in areas like billing, payroll, or advanced analytics, but any new tool must complement—not conflict with—these mandated platforms.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract detailing procurement procedures, so the exact supplier approval process is not disclosed. However, the mandate of specific named vendors indicates a designated-supplier model for core functions. Renewal terms in Item 17 offer a strategic window: franchisees renew for five-year periods and must sign the then-current franchise agreement, which may contain materially different terms. This clause can force a system-wide technology reassessment as new agreements roll out, creating openings for vendors who align with evolving franchisor standards.
How to read the Workout Anytime FDD
The full 2025 Franchise Disclosure Document is embedded below. Review Item 11 for the complete list of mandated technology and Item 17 for the precise renewal conditions, including the requirement to execute a general release and complete additional training. The document was filed with state franchise regulators in 2025 and provides the definitive legal disclosure for the system. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.
Questions vendors ask
Workout Anytime, answered from the filing
The 2025 FDD lists CEO Jerry Pugh and CMO Lawrence Brayman as key executives. While no CIO is named, marketing and operations tech mandates suggest the CMO and operations leadership form the core buying center.
The FDD mandates DataTrak for membership and operations, GymSales and Ignite Sales for sales, Ignite Engagement for member engagement, MyiCLUB Online, and FranConnect HUB for resources.
There are 190 locations, all franchised. The brand shows 2.7% year-over-year unit growth, placing it in the mid-sized fitness franchise segment.
The procurement model is not explicitly detailed in the available Item 8 extract. The franchisor mandates specific named systems, indicating a designated-supplier approach for core operational technology.
Initial terms are 10 years, with unlimited 5-year renewals. Renewals require signing the then-current agreement, which may have materially different terms, creating potential re-evaluation points for mandated tech.
The 2025 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to analyze all items directly.
Source
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FDD alert
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Ownership
The portfolio behind Workout Anytime
parent_company of Workout Anytime Global, LLC.
Related Fitness brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.