From the filings

+2.703% units YoYHQ-led decisions

Workout Anytime

Fitness

Software purchasing at Workout Anytime is controlled at the franchisor level, with mandates covering membership operations, sales, and engagement tools. The system currently operates 190 franchised locations, and the 2025 FDD names Chief Marketing Officer Lawrence Brayman and CEO Jerry Pugh among the key executives. The addressable market is 190 units, all franchised, with no company-owned locations disclosed.

For software vendors selling into US franchise brands.

Live signals

Total units
190
190 franchised
Unit growth YoY
+2.703%
vs prior filing
AUV
$519K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$1.06M–$1.84M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2025)

Ongoing fees: 8% of gross sales (FY2025)Royalty 6%, Ad fund 2%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

FranConnectFranConnect
Mandatory
CrmItem 8

ng to our standards and specifications as we may establish from time to time in our Manual or otherwise by written communication from us, whether over the Bridge LMS Platform, the FranConnect HUB of l

GymSalesGymSales
Mandatory
CrmItem 11

stalled on your Computer System is provided and supported by ABCFS. You must pay a monthly software bundle fee, which includes Data Trak Membership and Operations, MyiCLUB Online, GymSales, Ignite Sal

MyiClubOnlineMyiClubOnline
Mandatory
Industry softwareItem 11

which must be installed on your Computer System is provided and supported by ABCFS. You must pay a monthly software bundle fee, which includes Data Trak Membership and Operations, MyiCLUB Online, GymS

ABC FitnessABC Fitness
Industry softwareItem 6

nimum Monthly Gross Revenue Requirements, we may require you to attend additional training at your expense. Software Bundle Fee- $325 to $525 per month As billed by vendor Paid to ABC Fitness Data Tra

Franchisor behaviours

What the franchisor requires

20 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 10 questions the text does not settle, which is not a no.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We may change approved and required suppliers from time to time, and we or our affiliates may be approved or designated suppliers for certain items.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may change approved and required suppliers from time to time, and we or our affiliates may be approved or designated suppliers for certain items.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

831292

Item 8

During our most recently completed fiscal year ended December 31, 2024, we received $831,292 in revenue from franchisee required purchases.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

During the fiscal year ended December 31, 2024 we or our affiliates received $648,218.90 in rebates from ABCFS and $90,798.06 in rebates from Johnson HealthTech North America, Inc. for required franchisee purchases or leases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

0.1

Item 8

approximately 0.1% of your total purchases to operate your Club.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

You agree to pay to us a reasonable fee of One Thousand Five Hundred and no/100 dollars ($1,500) to cover our costs and espenses to evaluate the proposed supplier, including personnel and travel costs, whether or not the product or supplier is accepted.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

We may approve other suppliers and/or vendors of supplies, equipment, fixtures or services that are not then designated by us as an approved supplier or vendor.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

You are required to maintain your credit card processing hardware and software in compliance with the Payment Card Industry (PCI) Data Security Standards (“PCI-DSS”).

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Following our request, you will present to members of your Club those evaluation forms we periodically prescribe and participate or request your members to participate in any marketing surveys performed by us or on our behalf.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 8

We may, at any time, in our discretion, change, delete, or add to any of our specifications or standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You may not make any binding commitments to purchase or lease a site until we have accepted the site in writing.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not establish an independent site or page on any Social Media.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You will be required to spend the following amounts on advertising, marketing and otherwise promoting the Club (“Local Advertising Expenditure”) (i) commencing when you begin the pre-sale of memberships until the dated that is twelve (12) months from the Effective Date of your Franchise Agreement, you will spend at…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase certain other goods and services from suppliers that we require or approve from time to time.

Must equipment be purchased from designated or approved suppliers?

Yes

Franchise agreement

A complete set of exercise equipment must be initially ordered from us or an approved supplier and all additional equipment must be ordered from us or an approved supplier.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

All Gross Revenues derived from the sale of all products and services at the Club must be processed through our approved third-party payment processor.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

We do require on-site supervision of your Club for the minimum required staffed hours by at least one (1) primary operator, who must be a manager, Owner, or employee who has successfully completed our franchise training programs, or personally trained by the Owner or manager that has attended and completed our…

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must obtain and maintain computer hardware and software including peripherals and the door entry system that meet our specifications.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may offer additional training programs and/or refresher courses to you, your Manager, and/or employees as we deem appropriate.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

You are required to attend or send a manager to attend the Annual Convention and to pay our then-current registration fee which is $895 per attendee.

The filing answers no to 4 questions
  • Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?Franchise agreement
  • Is there a franchisee advisory council, association or committee?Item 11
  • Is a minimum grand opening advertising spend required?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
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The vendor opportunity at Workout Anytime

Workout Anytime operates 190 franchised fitness locations, with a disclosed average unit volume (AUV) of $518,588.48. The system grew units by 2.7% year-over-year, and all locations are franchised—no company-owned units are disclosed in the 2025 FDD. For software vendors, this represents a 190-unit addressable market where technology decisions are centralized. The royalty rate is 6.0%, and the initial franchise term runs 10 years, with unlimited five-year renewal options available to operators in good standing.

Who controls software purchasing

The franchisor, Workout Anytime Global, LLC, maintains tight control over the technology environment. The 2025 FDD lists Steven C. Strickland (Co-Founder and Board Member), Jerry Pugh (Chief Executive Officer), Lawrence Brayman (Chief Marketing Officer), Michael Anderson (Chief Financial Officer), and Randy Trotter (Executive Vice President Real Estate) as HQ executives. While no dedicated CIO or CTO is named, the presence of a CMO and the nature of the mandated sales and engagement tools suggest that marketing and operations leadership drive software evaluation. Vendors should expect a top-down sales motion targeting the C-suite in Georgia.

Mandated and current tech stack

The FDD mandates six named systems. DataTrak Membership and Operations serves as the core club management platform. For sales, both GymSales and Ignite Sales are required. Member engagement runs through Ignite Engagement, and MyiCLUB Online handles the digital member experience. FranConnect HUB provides a library of resources. This stack leaves potential gaps in areas like billing, payroll, or advanced analytics, but any new tool must complement—not conflict with—these mandated platforms.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract detailing procurement procedures, so the exact supplier approval process is not disclosed. However, the mandate of specific named vendors indicates a designated-supplier model for core functions. Renewal terms in Item 17 offer a strategic window: franchisees renew for five-year periods and must sign the then-current franchise agreement, which may contain materially different terms. This clause can force a system-wide technology reassessment as new agreements roll out, creating openings for vendors who align with evolving franchisor standards.

How to read the Workout Anytime FDD

The full 2025 Franchise Disclosure Document is embedded below. Review Item 11 for the complete list of mandated technology and Item 17 for the precise renewal conditions, including the requirement to execute a general release and complete additional training. The document was filed with state franchise regulators in 2025 and provides the definitive legal disclosure for the system. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.

Questions vendors ask

Workout Anytime, answered from the filing

The 2025 FDD lists CEO Jerry Pugh and CMO Lawrence Brayman as key executives. While no CIO is named, marketing and operations tech mandates suggest the CMO and operations leadership form the core buying center.
The FDD mandates DataTrak for membership and operations, GymSales and Ignite Sales for sales, Ignite Engagement for member engagement, MyiCLUB Online, and FranConnect HUB for resources.
There are 190 locations, all franchised. The brand shows 2.7% year-over-year unit growth, placing it in the mid-sized fitness franchise segment.
The procurement model is not explicitly detailed in the available Item 8 extract. The franchisor mandates specific named systems, indicating a designated-supplier approach for core operational technology.
Initial terms are 10 years, with unlimited 5-year renewals. Renewals require signing the then-current agreement, which may have materially different terms, creating potential re-evaluation points for mandated tech.
The 2025 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to analyze all items directly.
Source

Read the filing itself

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Workout Anytime2025 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

231 operators run 263 mapped locations. 23 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit208
2–9 units23

Top states by locations

GA55
TN35
NC31
FL24
TX21

Ownership

The portfolio behind Workout Anytime

unknown of workout anytime global.

Related Fitness brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.